EXADS launches fully customisable native advertising format

Dublin, Ireland. March 2, 2017: EXADS, the world leader in ad serving technology, today announced that it has launched a new ad format: native advertising. Native advertising is a commonly used ad format in the mainstream industry and because the ad appears just like the editorial content of the publishers site, it has a much higher click through rate compared to standard banner advertising. According to www.mediapost.com consumers interact with native ads 20% to 60% more than they do with standard banner ads.

Dublin, Ireland. April 4, 2016. EXADS, the world leader in ad serving technology, today announced that it has introduced three new traffic distribution algorithms on its industry leading platform. The intelligent algorithms give advertisers automated control over the traffic that they send to variant landing pages that they use to promote individual products and offers.

Dublin, Ireland. January 7, 2016. EXADS, the world leader in ad serving technology, today announced that it now serves 5 billion daily ad impressions.