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LATEST NEWS & EVENTS

EXADS launches fully customisable native advertising format

EXADS launches fully customisable native advertising format

Dublin, Ireland. March 2, 2017: EXADS, the world leader in ad serving technology, today announced that it has launched a new ad format: native advertising. Native advertising is a commonly used ad format in the mainstream industry and because the ad appears just like the editorial content of the publishers site, it has a much higher click through rate compared to standard banner advertising. According to www.mediapost.com consumers interact with native ads 20% to 60% more than they do with standard banner ads.

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