High Performing Ad Formats

Large range of high performing ad formats optimized for desktop, mobile and tablet, built to the IAB industry standards and fully compliant with Chrome and the Better Ads Coalition.

EXADS ad formats

Banner Ads

Sticky Banner

A display banner that can ‘stick’ in several positions on a desktop screen. It comes in a range of sizes.

 

Sticky Banner

Display Banner

A range of classic IAB standard display banners, available in a range of different sizes.

 

Display Banner

Large Footer

A large footer banner 900x250 used as an alternative to the other three standard 300x250 banners.

 

Large Footer

More Ad Formats

Email Clicks

An email is sent to the user with a call to action that directs them to the Advertiser’s landing page or signup form. 

 

Email Clicks

Direct Links

A Direct Link from the Publisher’s site to full-page tabs, push notifications, or back button offers.

 

 

Direct Links

Instant Message

Mimics an IM chat box. Appears on the bottom right of the page for desktop and on bottom center for mobile. 

 

 

Instant Message

Muti-format Ads

These ads adapt to serve multiple ad formats: banners or native in just one placement.

 

 

Multi-format Ads

Responsive Display Ads

RDAs are created automatically from an advertiser’s uploaded assets: images and texts.

 

 

Responsive Display Ads

Sponsored Listings

These ads appear at the top of a list of products or services, highlighted to indicate that they are paid placements. 

 

 

Sponsored Listings

Interstitial Ads

Mobile Fullpage Interstitial

This format fills the full mobile screen when the user navigates a site. Has a ‘Close ad’ option on the top right. 

 

Mobile Fullpage Interstitial

Desktop Fullpage Interstitial

This format fills the full desktop screen when the user navigates a site. Has a ‘Close ad’ option on the top right.

 

Desktop Fullpage Interstitial

Native Interstitial

Overlays the page with ads. Has a smooth transition from the side of the page and can easily be dismissed.

 

Native Interstitial

Native Ads

Native Exit

Triggers when the mouse moves outside the page as if exiting the site. Can be easily closed by the user.

 

Native Exit

Native Recommendation

Fully customizable widget that features a responsive or custom size image and a short text: title and description.

 

Native Recommendation

Pop and Push

Popunders

A large format ad hidden behind the main browser window that appears when the user closes or minimizes it.

 

Popunders

Push Notifications

Push Notifications icon + image or icon + text. Sent to opted-in users on all devices even when offline. 

 

Push Notifications

Video Ads

Video Banners

Short video content banners with optimized playback for a fast, glitch-free user experience.

 

Video Banners

In-Video Banner (VAST)

Displayed in a video player. Can be set to show on pre-roll, post-roll, pause or using custom triggers.

 

In-Video Banner (VAST)

Outstream Video

A responsive video format that can be placed anywhere on a site. It plays when more than 50% of it is revealed.

 

Outstream Video

In-Stream Video (VAST)

Automatically plays when a user clicks on a video. Customizable with clickable calls to action. Has a ‘Skip Ad’ button.

 

In-Stream Video (VAST)

Video Slider

Video format that slides in from the bottom right of a page once it has loaded. Features a ‘Close Ad’ button.

 

Video Slider

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