Primary Targeting Options
Target audiences based on their Category, Country, Region, and Language
Operating Systems from Console, Mobile and Web
Mobile Carrier for when mobile devices are used
Device: Console, Desktop, Mobile, Smart TV, Tablet or Wearable Devices
Browser: choose your targeted audiences from 27 browser options
Virtual Reality: target or exclude VR users.
Narrow your audience targeting by using IP Ranges, Keywords, Domains and Time Scheduling for your ads.
Target or exclude users who have reached certain goals with Behavioural Retargeting.
Increase your conversion rates among high potential audiences
Use Positive Retargeting to serve more ads to users who meet a certain goal
Use Negative Retargeting to serve less ads to users who have reached that goal
Custom Key/Value Targeting
Define custom key value pairings at ad server level
Keys and associated values can be static, dynamic or based on a numeric value range
Publishers can assign values to the custom keys
Advertisers can use these values as custom tokens on landing pages
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