Monetize retailer & marketplace platforms with your own ad server

The EXADS ad server for retailers and marketplaces is a white-label retail media platform that allows e-commerce retailers, online marketplaces, and shopping platforms to monetize their website traffic and first-party shopper data by serving targeted sponsored listings, display ads, and native ads directly on their platform — keeping ad revenue in-house rather than sending shoppers to third-party ad networks.

Retail media is the practice of placing ads and sponsored listings near the point of purchase — where consumers already have a shopping mindset and high purchase intent. EXADS enables retailers and marketplaces to build their own retail media platform, allowing supplier brands and advertisers to promote their products directly on the retailer’s website to shoppers who are actively browsing and buying.

Retailers and marketplaces can generate incremental revenue with EXADS by offering sponsored product listings to their supplier brands, serving display and native ads to shoppers across category pages, search results, and checkout flows, and selling targeted access to their first-party shopper audience — all managed through a single branded platform under the retailer’s own name.

The EXADS retail media platform is built for online retailers, e-commerce marketplaces, grocery platforms, comparison shopping sites, and any business with a transactional website audience that wants to build its own retail media business — generating advertising revenue from supplier brands and vendors without building ad serving technology from scratch.

EXADS supports a wide range of ad formats suited to retail and marketplace environments including Sponsored Listings, Native Ads, Display Banners, Video Ads, and Email Banner Ads — all optimized for desktop, mobile, and tablet, and built to IAB industry standards and Better Ads Coalition guidelines.

EXADS allows marketplace operators to offer sponsored product listing placements to their sellers — allowing vendors to bid for premium placement in search results and category pages. This creates a native, non-disruptive ad experience for shoppers while generating significant incremental revenue for the marketplace from existing seller relationships.

Yes. EXADS provides a fully branded self-service advertiser portal that allows supplier brands and marketplace vendors to create, manage, and optimize their own sponsored campaigns independently — without requiring manual campaign setup from your team for every advertiser.

EXADS allows retailers to segment their first-party shopper data — purchase history, browsing behavior, product interests, demographics, and loyalty status — to serve hyper-relevant ads to specific audience segments. This makes the advertising on your platform significantly more valuable to supplier brands, as they can target shoppers who have already shown interest in relevant product categories.

Yes. EXADS supports both direct-sold campaigns — where retailers sell ad inventory directly to supplier brands at fixed rates — and programmatic RTB campaigns (opens in a new tab) through connected demand partners, giving retailers maximum flexibility in how they sell and fill their ad inventory.

Yes. EXADS provides full API access and supports integrations with financial management tools, CRM systems, anti-malvertising protection via AdSecure, and ESP compatibility for email monetization — allowing retailers to connect EXADS into their existing e-commerce infrastructure without major platform migrations. See our integrations.