Monetize websites & apps with your own publisher ad server

The EXADS publisher ad server is a fully white-label, customizable ad serving platform that allows website publishers, media groups, and content platforms to maximize ad revenue from their traffic by managing, serving, and tracking advertising campaigns across all devices and ad formats — under their own brand, from a single platform.

The EXADS publisher ad server is built for website publishers, media groups, content platforms, entertainment sites, membership sites, email list owners, and any business that generates web or mobile traffic and wants to maximize the advertising revenue from that audience — without being dependent on a third-party ad network that takes a cut of the revenue and controls the advertiser relationships.

EXADS helps publishers maximize ad revenue by giving them complete control over their ad inventory — including the ability to manage direct-sold campaigns, connect to programmatic RTB demand sources, set floor prices, use traffic distribution algorithms to direct spend toward the best-performing inventory, and access real-time analytics to continuously optimize monetization performance.

Yes. EXADS allows publishers to manage direct-sold campaigns — sold directly to advertisers at fixed rates — and programmatic RTB campaigns through connected demand partners, all from a single unified platform. This gives publishers maximum flexibility in how they monetize their ad inventory and fill every available impression at the highest possible price.

Publishers using EXADS can offer advertisers an extensive range of targeting options — including geo-targeting down to city level, device targeting, browser and OS targeting, keyword targeting, contextual targeting, carrier targeting, behavioural retargeting, frequency capping, and custom key-value targeting — making their inventory more valuable to advertisers and driving higher eCPMs.

EXADS integrates with AdSecure to provide automated malvertising scanning and ad quality enforcement across all campaigns — detecting violations including malware, phishing URLs, unauthorised redirects, cryptocurrency miners, and inappropriate content in real time. Scanning is carried out by AdSecure, so the integration requires an AdSecure account. Publishers can also control which advertiser verticals and offer categories are allowed to serve on their sites, giving them full editorial control over the ad experience their audiences see.

EXADS provides real-time analytics with 60-second data refresh and fully customizable dashboards — giving publishers granular visibility over impressions, clicks, conversions, revenue, fill rates, and eCPMs across every ad zone, format, device, and geo. Publishers can also automate reporting through the full Statistics API, pulling data directly into external dashboards and BI tools.

Yes. Publishers can use the EXADS Management and Statistics API to automate ad formats, ad zones, sites, URL verifications, payment types, and bidding prices per ad format and geo — significantly reducing manual operational overhead as their site and inventory portfolio scales.

Yes. EXADS is fully compatible with OpenRTB 2.4 and 2.5 standards — allowing publishers to connect their ad inventory to multiple DSPs and demand partners simultaneously, creating competitive programmatic auctions that maximize the price paid for every impression and drive higher eCPMs across all inventory.

Yes, Publishers can also analyze their ad inventory with AI. The EXADS MCP Server lets AI assistants access your EXADS statistics through the Model Context Protocol (MCP), so you can ask in plain language how your ad zones, formats, devices and GEOs are performing. Spot changes in revenue, fill rate or eCPM, compare sites side by side, and find optimization opportunities without building a single report.