One DSP for every source you buy from
Every traffic source you buy from, whether an ad network, an exchange or a publisher you deal with directly, keeps its own slice of your data, its own tracking set-up and its own reporting. Your buying ends up living in spreadsheets. Your own DSP puts every source under one login, one pixel and one dataset.
One login, one pixel, one dataset
Your EXADS platform sits across the sources you buy from: ad networks and exchanges over RTB, and the publishers and partners you deal with directly. Campaigns, spend, conversions and statistics live in one place, on a platform that carries your brand. It suits media buying teams, whether you buy for clients, for affiliate offers or for your own brand.
Please note: EXADS provides the technology. We do not operate an ad network or sell traffic. You keep your own relationship, and your own commercial terms, with each source.
Buying direct, or through one platform
| Direct, source by source | Through your EXADS DSP | |
|---|---|---|
| Accounts and funds | A separate login, interface and workflow for each source | Campaigns, spend and reporting live under one login. Sources with an account on your platform can be invoiced and paid through it; the rest are paid directly, as now |
| Conversion tracking | Rebuilt for every source | One conversion goal and one postback across every source |
| Optimization | That source's inventory only | Campaigns that run across all your sources, under one set of bidding rules |
| Your data | Split across each source's own reports | One dataset on your own platform |
| Cross-source insight | Spreadsheets, stitched by hand | Which source, site, geo and device actually converts, in one consistent view |
| Your advertisers | You are a customer in their system | Per-advertiser accounts and reporting under your brand |
Smart CPM optimizes the price. Smart Bid optimizes the outcome.
You don’t have to take our word for it. Run Smart Bid on some campaigns and your own bidding on others, with the same offers and the same sources, and compare the results side by side. Keep whichever makes you more money.
Smart CPM
You set a maximum CPM. It pays the minimum needed to keep winning, up to your cap.
Smart Bid
You set a target CPA or ROAS, your actual business goal. It bids on each impression according to how likely it is to convert.
The Bidder
Prefer full manual control? Our rules engine adjusts your bids for each ad zone and blocks the zones that don’t convert.
Know what converts
Conversion Tracking
Server-to-server or pixel tracking, with conversion goals for each campaign.
Real-Time Statistics
Over 50 metrics and 25 dimensions, with saved filters, custom dashboards and CSV export.
Targeting & Capping
Geo, device, browser, keyword and IP targeting, behavioural retargeting and frequency capping.
Hands-on from day one
You are not left alone with a login. Our team works with you to connect your RTB and programmatic partners, and to test each integration before you go live.
- We help you set up and check each supply connection
- An optional trial period, so you can test with real campaigns
- Billing does not start until we both confirm everything is working
Your AI tooling plugs straight in
The EXADS MCP Server connects Claude, ChatGPT, Cursor or the AI workflows you already run to your campaigns and statistics. Hand-built reporting for each source becomes one plain-English question over one dataset. Prefer code? Everything is also available through the APIs.
For developers
Frequently asked questions
Does EXADS sell traffic?
No. EXADS is a white-label ad serving technology provider. We do not operate an advertising network or supply media traffic. You connect the supply partners you already work with, or new ones of your choice. How you pay them depends on the set-up: a source with a publisher account on your platform gets its invoices generated automatically and can be paid through your connected payment providers, while any other source is paid directly, as now.
Who is this for?
Media buying teams and performance marketing companies that want their own platform to run their buying, under their own control, whether you buy from one supply source or many. The more sources you buy from, the more you gain from having them in one place. If you are looking for a traffic source to buy from, this is not the right product.
Which supply sources can I connect?
Ad networks, SSPs and ad exchanges that offer an RTB endpoint to buyers, over OpenRTB or a custom RTB integration. Publishers and partners you deal with directly can also be set up on your platform with their own sites and ad zones. See the RTB documentation (opens in a new tab).
Which ad formats can I buy?
The formats you already buy, including popunders, banners, native, in-stream video and push. See all ad formats.
Which bidding models are supported?
CPM, CPC, CPA, CPV, Smart CPM, Dynamic CPA and Smart Bid. See pricing models.
Can my own clients or advertisers log in?
Yes. The platform is white-label, so advertisers you buy for can have their own self-service accounts under your brand and domain, with their own campaigns and statistics. If most of your buying is for clients, see Agencies.
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- EXADS MCP Server: Manage your account with AI Assistants Introducing the EXADS MCP Server: connect AI tools like Claude, ChatGPT and Cursor to your EXADS account to manage campaigns and zones with ease.
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