In-App advertising platform to boost revenues

The EXADS in-app ad server is a fully white-label, customizable ad serving platform that allows mobile app publishers, app networks, and app developers to monetize their iOS and Android app traffic with targeted advertising — under their own brand, with precision targeting, real-time statistics, and advanced carrier targeting built in from day one.

The EXADS in-app ad server is built for mobile app publishers who want to monetize their iOS and Android app traffic with targeted advertising, app networks that want to offer a branded in-app advertising product to their publisher and advertiser clients, and performance advertisers who want to run and scale mobile app user acquisition campaigns with precision targeting and programmatic buying capability.

EXADS supports in-app advertising across both iOS and Android — the two dominant mobile operating systems globally — as well as tablet, console, and wearable device environments, giving app publishers and advertisers a single platform to manage in-app campaigns across all major mobile device types.

EXADS provides advanced targeting options specifically suited to in-app environments — including carrier and ISP targeting, device targeting, OS and OS version targeting, geo-targeting down to city level, language targeting, behavioural retargeting, frequency capping, and custom key-value targeting — giving advertisers precise control over which users see their ads inside which apps.

Yes. EXADS supports Real-Time Bidding (RTB) and OpenRTB standards for in-app inventory — allowing app publishers to connect their in-app ad inventory to multiple DSPs and demand partners simultaneously, creating competitive programmatic auctions that maximize eCPMs across every available impression.

Yes. EXADS allows app publishers to manage direct-sold campaigns — sold directly to advertisers at fixed rates — and programmatic RTB campaigns through connected demand partners, all from a single unified platform, giving publishers maximum flexibility and revenue optimization across all in-app inventory.

Yes. EXADS integrates with AdSecure to provide automated malvertising scanning and ad quality enforcement across all in-app campaigns — detecting violations including malware, phishing URLs, and unauthorised redirects in real time. Scanning is carried out by AdSecure, so the integration requires an AdSecure account. The platform also includes traffic quality monitoring and fraud prevention safeguards to protect app publishers and their users from malicious advertising.

EXADS provides real-time statistics and customizable dashboards giving in-app publishers and advertisers full visibility over impressions, clicks, conversions, installs, revenue, and audience metrics — updated in real time with 60-second data refresh, allowing continuous campaign optimization without waiting for delayed reporting.

Yes. EXADS is built to scale mobile app advertising campaigns globally — with precision targeting across iOS and Android, access to programmatic RTB inventory, AI-powered Smart Bid automation, and traffic distribution algorithms that direct spend toward the best-performing traffic sources — making it a powerful tool for app advertisers looking to acquire users at scale efficiently.

EXADS supports a broader range of device environments than most in-app ad servers — covering mobile, tablet, console, and wearable devices from a single platform — combined with advanced carrier targeting, AI-powered Smart Bid automation, full white-label branding, and the proven infrastructure powering ExoClick’s 20 billion daily impressions. App publishers and advertisers get enterprise-level in-app ad serving technology available immediately, under their own brand, without the cost and complexity of building it from scratch.