Create your own branded CTV ad-serving platform
Start advertising on your VOD or streaming service with EXADS white-label CTV ad server. Deliver high-quality video ads across all big and small screen devices and apps.
Powerful ad tech to monetize & scale CTV
- Compatible with all VAST-compatible players, including our open source product Fluid Player.
- Supports VAST, VPAID, VMAP, & VAST Waterfall for video asset delivery.
- Plug-in third-party SSPs, DSPs, and direct advertisers via OpenRTB.
- Optimized for cross-screen advertising; Smart TVs, consoles, and OTT sticks.
- Precise targeting based on user behavior, demographics, interests, and geographic region.
- Monetize first-party data, viewer insights, and interaction data.
- Dynamic Ad Insertion (DAI) : Insert ads dynamically into live and on-demand content.
- Automated ad serving: SSAI for programmatic ad serving within live broadcasts.
CTV ad formats
- In-Stream Video : Includes Pre-Roll, Mid-Roll, and Post-Roll placements.
- In-Video Banners : VAST banner ads that appear within the player; can be triggered on custom intervals.
- Display & Rich Media formats: Display formats that incorporate video elements, e.g., Fullpage Interstitial & Video Banners.
- Interactive Ads: Feature QR codes displayed during video playback, allowing users to visit advertiser pages via mobile without leaving the CTV platform. Create personalized ad experiences for custom ads and zones with our Ad Placement API! .
Fluid Player: Open source video player
- Our free, open-source HTML5 video player can be used for CTV ad serving integration.
- Boost revenue with live-stream ads and customizable pre, mid, and post-roll placements.
- Fully supports VAST and VPAID. Built-in support for MPEG-DASH, HLS streaming protocols.
- Easily integrates with Vue.js, React, and Angular for modern frontend development.
- Features custom Call-to-Action (CTA) overlays and a fully adaptable interface layout.
Frequently asked questions
What is the EXADS CTV ad server?
The EXADS CTV ad server is a fully customizable, white-label ad serving platform that allows streaming publishers, OTT platforms, and CTV content owners to monetize their connected TV inventory with targeted video advertising. Built on award-winning ad tech, it provides everything needed to manage, serve, and track CTV advertising campaigns — under your own brand — from a single platform.
Who is the EXADS CTV ad server built for?
The EXADS CTV ad server is built for streaming platforms, OTT publishers, FAST channel operators, AVOD services, smart TV app developers, and any business that distributes video content on connected TV devices and wants to monetize that content with targeted advertising — without building ad serving technology from scratch.
How does EXADS help CTV publishers monetize their content?
EXADS allows CTV publishers to monetize streaming content by serving targeted video ads — pre-roll, mid-roll, and post-roll — directly into their content streams. Publishers can manage both direct-sold and programmatic RTB campaigns from a single platform, maximizing revenue from every available ad impression across their CTV inventory.
What CTV ad formats does EXADS support?
EXADS supports the key video ad formats used in CTV environments — including pre-roll, mid-roll, and post-roll video ads — and is fully VAST compatible, providing the standardized protocol that allows any advertiser, ad network, or DSP to serve video ads consistently across all CTV devices and streaming platforms.
Does EXADS support VAST for CTV advertising?
Yes. EXADS is fully VAST compatible — supporting the Video Ad Serving Template standard that enables consistent, scalable ad delivery and tracking across all CTV devices regardless of the streaming service, device type, or operating system. VAST is the common language of CTV advertising and EXADS supports it natively.
Does EXADS support programmatic and RTB buying for CTV inventory?
Yes. EXADS supports Real-Time Bidding (RTB) and OpenRTB standards for CTV inventory — allowing publishers to connect their streaming ad inventory to multiple DSPs and demand partners simultaneously, creating competitive auctions that maximize the price paid for each impression and driving higher eCPMs across all CTV content.
Can I manage both direct-sold and programmatic CTV campaigns in EXADS?
Yes. EXADS allows CTV publishers to manage direct-sold campaigns — where inventory is sold directly to advertisers at fixed rates — and programmatic RTB campaigns through connected demand partners, all from a single unified platform. This gives publishers maximum flexibility in how they monetize their CTV ad inventory.
How does EXADS handle ad quality and brand safety for CTV advertising?
EXADS integrates with AdSecure to provide automated malvertising scanning and ad quality enforcement across all CTV campaigns — detecting violations including malware, phishing, and inappropriate content in real time. Scanning is carried out by AdSecure, so the integration requires an AdSecure account. For CTV publishers serving premium content audiences, ad quality control is critical to protecting the viewer experience and maintaining advertiser trust.
What reporting and analytics does EXADS provide for CTV publishers?
EXADS provides real-time analytics and customizable dashboards giving CTV publishers full visibility over impressions, completion rates, clicks, conversions, revenue, and demand partner performance — updated in real time with 60-second data refresh, allowing publishers to continuously optimize their CTV monetization strategy.
How does EXADS differ from other CTV ad servers?
EXADS combines full white-label branding, VAST compatibility, programmatic RTB, direct-sold campaign management, advanced targeting, real-time reporting, and automated ad quality scanning in one fully customizable platform — all proven at massive commercial scale powering ExoClick’s 20 billion daily impressions. CTV publishers get enterprise-level ad serving technology available immediately, under their own brand, without the cost and complexity of building it themselves.
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