<h2><span style="font-family: inter; color: #ffffff; font-size: 28px;">Connected TV Advertising Technology</span></h2>

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<h1 class="font-bold sm:mt-4 text-center lg:text-left" style="text-align: left;"><span style="color: #ffffff; font-family: inter;"><span style="font-size: 36px; color: #02a8f6;">EXADS CTV Ad Server</span></span></h1>
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Ct V3 Compresed

<div style="text-align: center;"><span style="font-size: 22px; font-family: inter; color: #000000;">EXADS white-label ad server is a ready-to-go solution that provides a centralized platform to monetize CTV ad revenues. &nbsp;With our industry leading platform features, you can provide a great ad viewing experience to your end users</span></div>

<div><span style="font-family: inter; font-size: 36px;">What can I do with EXADS?</span></div>

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<div><span style="font-family: inter; font-size: 22px;">In-Stream Video Ads are inserted into streaming video content. There are three types:</span></div>

<div><span style="font-size: 36px;"><span style="color: #000000;">Ad Format: </span><span style="color: #02a8f6;">In-Stream Video</span></span></div>

EXADS In-stream video ad formats

<p><span style="font-family: inter; color: #ffffff; font-size: 22px;">An In-Stream Ad that is interactive, allowing end users to engage with it</span></p>

<div><span style="font-size: 36px;"><span style="color: #ffffff;">Ad Format:</span> <span style="color: #02a8f6;">Interactive Ad</span></span></div>

EXADS interactive in-stream ad format

<div><span style="font-family: inter; font-size: 22px;">A VAST Banner ad is displayed within the video player&nbsp;</span></div>

<div><span style="font-size: 36px; font-family: inter;">Ad Format: <span style="color: #02a8f6;">In-Video Banner</span></span></div>

EXADS VAST Video banner ad format

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<h2 class="mb-12 text-center font-bold !leading-tight text-responsive
                    no-animation"><span style="color: #ffffff;">Ideal ad monetization solution for:</span></h2>
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Streaming Platforms

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<div><span style="font-size: 20px;">Streaming/VoD Platforms</span></div>

CTV Ad Agencies

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<div><span style="font-size: 20px;">CTV Ad Agencies</span></div>

TV Manufacturers

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<div><span style="font-size: 20px;">TV Manufacturers</span></div>

<div><span style="font-size: 36px; font-family: inter; color: #000000;">Benefits for Streaming/VoD Platforms</span></div>

<div><span style="color: #ffffff; font-size: 16px;">Increase bid floor for very popular programming, movie/series premieres, exclusive content, live sporting events, etc</span></div>

Boost

<p><span style="font-size: 18px;"><span style="color: #9dd7f2;">Boost bids for top content</span></span></p>

<div><span style="color: #ffffff; font-size: 16px;">Leverage first-party data by selling your inventory directly to brands &amp; product owners to provide personalised advertising to your end users </span></div>

Increased product discovery

<div><span style="color: #9dd7f2; font-size: 18px;">Audience segmentation</span></div>

<div><span style="color: #ffffff; font-size: 16px;">Control your ad inventory with EXADS self-serve video advertising platform to distribute premium inventory via direct and programmatic supply</span></div>

Landing page & ad creative performance algorithms

<div><span style="color: #9dd7f2; font-size: 18px;">Full control</span></div>

<h2><span style="font-size: 36px;">Benefits for TV Manufacturers</span></h2>

<p>With a pre-installed Video Ad Server, manufacturers can provide an advertising solution for streaming services, apps &amp; broadcast</p>

Programmatic Ad

<div><span style="font-size: 18px; color: #02a8f6;">Smart TV Integration</span></div>

<div><span style="font-size: 16px;">Manufacturers can run targeted ads on smart TVs, allowing them to generate revenue from ad placements</span></div>

Add Revenues

<div><span style="font-size: 18px; color: #02a8f6;">Ad Revenue</span></div>

<div><span style="font-size: 16px;">Manufacturers can insert ads dynamically into live streaming content, on-demand content, and during interactive apps</span></div>

Video

<div><span style="font-size: 18px; color: #02a8f6;">Dynamic Ad Insertion</span></div>

<h2><span style="font-size: 36px;">Benefits for CTV Ad Agencies</span></h2>

<div><span style="font-size: 16px; color: #ffffff;">Agencies can grow their CTV ad network by adding the inventory of multiple video streaming clients to increase supply &amp; attract more demand</span></div>

Combine

<div><span style="font-size: 18px; color: #9dd7f2;">Built for growth</span></div>

<div><span style="font-size: 16px; color: #ffffff;">EXADS Video Ad Server allows the handling of large CTV ad campaigns &amp; the ability to manage multiple channels &amp; devices for maximum scalability</span></div>

Opportunities

<div><span style="font-size: 18px; color: #9dd7f2;">Scalability</span></div>

<div><span style="color: #ffffff; font-size: 16px;">Allowing agencies to run global campaigns &amp; target specific regions &amp; languages</span></div>

Free Languages

<div><span style="font-size: 18px; color: #9dd7f2;">Multi-language support</span></div>

<div style="text-align: center;"><span style="font-size: 22px;">You could have your own CTV Ad Server up &amp; running in no time. Get in touch with us now &amp; find out why we are one of the best CTV ad servers in the industry!</span></div>

<div style="text-align: center;"><span style="font-size: 36px;">Get Started</span></div>

<div><span style="font-family: inter;">Why should you use a video ad server and why is EXADS a great ad server choice for video formats? We look at the benefits a video ad server brings to both Advertisers and Publishers.</span></div>

<h1><span style="font-family: inter;">Choosing a Video Ad Server Built for Performance</span></h1>

Choosing a Video Ad Server Built for Performance

<div><span style="font-family: inter;">A guide to the different video ad standards based on VAST, a standard that defines the delivery of Linear and Non Linear ads to a video player. We will be looking at VPAID, VMAP, and also at VAST waterfall. Let's dive in!</span></div>

<h1><span style="font-family: inter;">How to use VAST, VPAID, VMAP and VAST Waterfall</span></h1>

How to Use Vast, Vpaid, Vmap and Vast Waterfall

<h1><span style="font-family: inter;">Free and open source, Fluid Player has established itself as one of the best video players for publishers. Through its reliability and flexibility, it helps them make the most out of their video content.</span></h1>

<h1><span style="font-family: inter;">Best Video Player for Video Ad Monetization - Fluid Player</span></h1>

Best Video Player for Video Ad Monetization - Fluid Player

<div><span style="font-size: 36px;">Related articles</span></div>

The ultimate CTV monetization solution developed with award-winning ad tech by our teams of experts. Get the customized ad platform you need to maximize CTV ad revenue.

EXADS is an award winning white-label ad serving platform

EXADS is a powerful and easy to use ad serving platform that is trusted by networks, advertisers and publishers, serving +20 billion ad impressions daily.

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