White-label programmatic ad server for Agencies

EXADS is built for digital advertising agencies, performance marketing agencies, and media buying companies that want to bring ad serving technology in-house under their own brand — whether to reduce dependency on third-party platforms, improve margins by owning the technology stack, or offer clients a differentiated branded advertising product that competitors cannot easily replicate. If you mainly buy for your own offers, see Media Buyers.

EXADS provides agencies with a fully white-label ad serving platform that they can brand as their own and offer directly to their clients — giving agencies complete control over campaign management, reporting, and media buying across multiple clients from a single interface, without building ad serving technology from scratch.

Yes. EXADS is fully white-label — agencies can brand the entire platform with their own name, logo, color scheme, and domain. Their clients interact entirely with the agency’s brand at every touchpoint, with no EXADS branding visible anywhere on the platform.

EXADS supports multiple advertiser accounts from a single admin interface, allowing agencies to create, manage, and optimize campaigns on behalf of multiple clients simultaneously. Each client can have their own branded login and reporting dashboard, giving them visibility into their own campaign performance without exposing other clients’ data.

Yes. EXADS provides a fully branded self-service advertiser portal that agencies can offer to clients who want to manage their own campaigns independently — reducing the agency’s operational overhead while still keeping the platform and client relationship under the agency’s own brand.

EXADS provides powerful real-time analytics with customizable dashboards that agencies can configure per client — tracking impressions, clicks, conversions, spend, and revenue in real time with 60-second data refresh. Agencies can present branded reports directly to their own clients, with full control over what data each client sees.

EXADS provides an extensive range of targeting options for agencies managing campaigns on behalf of clients — including geo-targeting down to city level, device targeting, browser and OS targeting, keyword targeting, behavioural retargeting, frequency capping, time-of-day targeting, and custom audience segmentation — giving agencies the precision needed to deliver strong results across every client vertical.

Yes. EXADS supports Real-Time Bidding (RTB) and is fully compatible with OpenRTB 2.4 and 2.5 standards — allowing agencies to connect to programmatic inventory sources and offer RTB buying to their clients through their own branded platform, without needing a separate DSP.

Yes. EXADS features a full Management and Statistics API that allows agencies to automate campaign creation, reporting, user management, and billing across all client accounts — significantly reducing manual operational overhead as the agency’s client base grows.

EXADS combines full white-label branding, multi-client management, self-service advertiser portals, programmatic RTB, 20+ ad formats, AI-powered Smart Bid automation, and a full Management API in one platform — all available from day one at no additional cost. Unlike platforms that charge extra for advanced features or lock key functionality behind higher pricing tiers, EXADS gives agencies the complete feature set immediately, allowing them to offer a premium ad technology product to clients under their own brand from day one.