Automate ad serving with EXADS APIs
Scale your operations with developer-friendly APIs. Integrate, automate, and build custom ad experiences using our robust RESTful infrastructure.

Our ad server APIs help you build, automate & scale
- Ready-to-use API modules for instant ad server deployment.
- Build a custom ad platform with EXADS’ RESTful API infrastructure.
- Automate your entire workflow from repetitive tasks, to invoicing & Publisher payouts.
- Customize any ad placement for eyecatching advertising opportunities that increase revenue.
Create custom ad experiences
Sponsored Listings
Blend ads natively into your page’s organic listings for higher eCPMs & contextual relevance.Mobile App Integration
Seamlessly blended ads without iFrames or WebViews and bypass App Store rejections by replacing security-flagged JavaScript with clean JSON requests.Tailored Native Ads
Take design control beyond standard snippets. Apply 100% custom CSS to ad titles & images that seamlessly blend with editorial content.In-Product Marketing and Feature Discovery
Use the API as a “Smart CMS” to promote new features or seasonal services. Launch internal marketing campaigns in minutes without needing engineering or code updates.Privacy-First Native Creatives
Deliver high-resolution, full-screen visual ads on utility platforms using server-side calls. Ensures GDPR compliance and ultra-fast loads (under 50ms) without 3rd-party trackers.
Public API
- Enable custom automations on the platform for Advertiser & Publisher clients.
- Automate all front-end platform interactions directly through backend automations.
- Bypass manual data extraction and pull global statistics directly into your own systems.

Ad Placement API
- Supports a wide range of ad formats for tailored delivery.
- Create Sponsored Listings on your sites & apps.
- Allows custom targeting to serve the right ad to the right audience.

Conversion Tracking API
- Access real-time data insights and performance metrics for ROI tracking.
- Track events, improve campaign performance whilst maintaining data privacy.
- Integrate it easily with your existing CRM, third-party analytics, or internal business apps.
Frequently asked questions
What is the EXADS Ad Server API?
The EXADS Ad Server API is a full Management and Statistics API that allows businesses to programmatically access, automate, and integrate every feature of the EXADS ad serving platform — from campaign management and user creation to real-time reporting and financial operations — without manual interaction with the admin panel.
What can I automate with the EXADS API?
The EXADS API allows businesses to automate virtually every function available inside the Network Admin Panel. For advertisers this includes campaigns, campaign groups, variations, offers, ad formats, goals, daily budgets, traffic share algorithms, and ad block user data. For publishers this includes ad formats, ad zones, sites, URL verifications, payment types, and bidding prices per ad format and geo. For network admins this includes user creation, account management, financial reporting, and statistics generation.
Who is the EXADS API built for?
The EXADS API is built for developers, technical teams, and businesses that want to build custom integrations, automate repetitive operational tasks, connect EXADS to external tools and data sources, or build proprietary workflows on top of the EXADS ad serving infrastructure — without being limited to what the standard platform interface provides.
Can I build custom ad formats using the EXADS API?
Yes. EXADS supports custom ad formats through the API, allowing developers to build and serve ad formats beyond the standard 20+ available in the platform — enabling businesses with unique inventory types or content environments to create ad experiences tailored specifically to their audience.
Can I pull real-time statistics and reporting data through the EXADS API?
Yes. The EXADS Statistics API provides programmatic access to real-time campaign performance data — including impressions, clicks, conversions, spend, revenue, and audience metrics — allowing businesses to pull data directly into custom dashboards, BI tools, and external reporting environments without manual export.
Does the EXADS API support campaign optimization automation?
Yes. EXADS offers several automated optimization features accessible via API including the Variations Optimization tool — which automatically allocates traffic to the best performing ad creatives using selectable algorithms — and the Landing Page Optimization tool, allowing businesses to automate performance-based decisions at scale without manual intervention.
How does the EXADS API help businesses save time and reduce operational costs?
By automating repetitive tasks that would otherwise require manual platform interaction — user creation, campaign setup, reporting, billing, and performance optimization — the EXADS API significantly reduces the operational overhead of running a large-scale advertising business. As campaign and client volumes grow, API automation means operational costs do not scale at the same rate as revenue.
Can I connect third-party tools and platforms to EXADS via the API?
Yes. The EXADS API is designed to enable integration with third-party tools, data platforms, CRM systems, financial management software, and custom internal systems — allowing businesses to build EXADS into a broader technology stack rather than operating it as a standalone platform.
Does EXADS have an MCP Server?
Yes. The EXADS MCP Server connects AI assistants such as Claude to the EXADS ad serving platform through the Model Context Protocol (MCP), an open standard for linking AI tools to external data. It builds on the EXADS Management and Statistics API, so instead of writing API requests, network admins, advertisers and publishers can ask questions in plain language, like “Which campaigns had the highest CTR last week?”, and get answers drawn from their live EXADS data.
What makes the EXADS API different from other ad server APIs?
The EXADS API provides access to every single feature inside the platform — not a limited subset of functions unlocked at a higher pricing tier. Combined with the fact that the underlying platform is proven at massive commercial scale powering ExoClick’s 20 billion daily impressions, businesses using the EXADS API are building on infrastructure that has been battle-tested in a real high-volume commercial environment — not a developer-preview product.
Latest Blog Articles
- EXADS 2026 Review: One-Click RTB & Latest Features Explore EXADS 2026 updates: programmatic RTB features, cookieless retargeting, calculated metrics, and ad refresh native ads in one review.

- EXADS MCP Server: Manage your account with AI Assistants Introducing the EXADS MCP Server: connect AI tools like Claude, ChatGPT and Cursor to your EXADS account to manage campaigns and zones with ease.

- EXADS Adds IXOPAY as a Second Payment Orchestrator EXADS now supports IXOPAY alongside Celeris, giving you the flexibility to choose the payment orchestrator that best matches your markets and terms.
