Run your own ad network
Launch a fully branded Ad Network with EXADS ad serving technology. We provide the industry leading technology, so you can concentrate on building an ad network business.
Building a brand with a white-label ad server
- Fully customizable ad server to meet your business needs.
- Manage all your ad operations in a single powerful dashboard.
- Programmatic & direct advertising capabilities.
- +20 ad formats including Display, Native, Video, Popunders & more.
- Streamlined self-service sign-up flow for your Advertiser & Publisher clients.
- Powerful financial, anti-malvertising & CRM integrations.
Ad network features for advertisers
- Media Library to store & archive ad creatives.
- Automated bidding optimization: Smart Bid, The Bidder, & Smart CPM/CPC algorithms.
- Deep targeting options & behavioral retargeting.
- Traffic distribution algorithms for A/B testing landing pages & ad creatives.
- Built-in conversion tracking tool or integration with 3rd-party tools to monitor ROAS.
- Real-time campaign data displayed in Customizable Dashboards.
- Flexible account funding via Credit Card, PayPal, Wire Transfer, & Crypto.
Ad network features for publishers
- Async ad tags for fast loading of ads.
- Increase ad monetization with Ad Refresh, RDAs, & Multi-format ads.
- Custom Key Value targeting to monetize traffic segments & first-party data.
- Ad zone keyword tokens to attract Dynamic Contextual ad campaigns.
- Customizable Dashboards to analyze ad zone performance in real-time.
- Different payment solutions, including Wire Transfer, PayPal, & Crypto.
Admin tools to run an ad network
- Searchable Marketplace displaying all Publisher ad zones to Advertisers.
- Automation of daily tasks through our powerful APIs.
- Data dashboards for easy reporting, & performance measurement.
- Financial management for your auto-generated invoices for clients.
- Full compliance abilities to review websites & campaigns pre-network launch.
- Role-based access control: allows you to assign roles to different users.
Ad network automation with agentic AI
Running an ad network means tracking a lot of numbers across many advertisers and publishers. The EXADS MCP Server (opens in a new tab) makes that easier by connecting AI assistants to your EXADS platform through the Model Context Protocol (MCP). Network admins can ask questions about traffic, campaign performance and revenue across the whole network and get clear answers straight away, which turns statistics analysis from a daily task into a quick conversation.
Frequently asked questions
What is EXADS and what does it do for ad networks?
EXADS is a white-label ad serving platform that allows companies to launch and operate their own fully branded ad network. It provides all the technology infrastructure needed to manage advertisers, publishers, campaigns, and inventory — under your own brand, without building the technology from scratch.
Who is EXADS built for?
EXADS is built for companies that want to operate their own advertising network — including media companies, publishers scaling their monetization, entertainment platforms building a walled garden, and businesses that want to bring ad serving in-house rather than relying on third-party networks.
What does white-label mean in the context of EXADS?
White-label means the entire platform — including the advertiser portal, publisher dashboard, and admin panel — is fully branded with your company’s name, logo, and colors. Your advertisers and publishers interact with your brand at every touchpoint, not EXADS.
Can I give advertisers their own self-service portal with EXADS?
Yes. EXADS provides a fully branded self-service advertiser portal where your clients can create, manage, and optimize their own campaigns independently — without requiring manual support from your team for every campaign action.
What ad formats does EXADS support for ad networks?
EXADS supports 20+ ad formats including Display Banners, Video: In-stream, Outstream, Vertical Video VAST, Native Ads, Popunders, Push Notifications, Interstitials, Direct Links, In-Page Push, and Email Banners — giving ad networks a wide range of inventory types to offer advertisers.
Does EXADS support programmatic and RTB buying for ad networks?
Yes. EXADS supports Real-Time Bidding (RTB) and is compatible with OpenRTB 2.4 and 2.5 standards, allowing ad networks to connect to programmatic demand sources and offer RTB inventory to DSP partners through a single integration. Read documentation. (opens in a new tab)
Can I customize and automate the platform using APIs?
Yes. EXADS provides full API access allowing ad networks to automate campaign management, reporting, user creation, and billing — and to build custom integrations with third-party tools and data sources. Read documentation. (opens in a new tab)
What targeting capabilities does EXADS offer ad networks?
EXADS offers deep targeting options including geo-targeting down to city level, device targeting, browser and OS targeting, language targeting, time-of-day targeting, keyword targeting, and behavioural retargeting — giving advertisers on your network precise audience control. Read documentation. (opens in a new tab)
Does EXADS have built-in ad quality and security tools?
Yes. EXADS integrates with AdSecure to provide automated malvertising scanning and ad quality enforcement across all campaigns running on your network — detecting malware, phishing URLs, unauthorised redirects, and other violations in real time. Scanning is carried out by AdSecure, so the integration requires an AdSecure account.
How does EXADS handle billing and financial management for ad networks?
EXADS includes built-in financial management tools allowing ad networks to manage advertiser credit (opens in a new tab), invoicing, and publisher payment processing (opens in a new tab) — with integrations available for third-party financial and payment platforms.
What reporting and analytics does EXADS provide for ad networks?
EXADS provides real-time statistics with 60-second data refresh, custom dashboards, and granular campaign reporting across impressions, clicks, conversions, spend, and revenue — available for both network admins and individual advertiser and publisher accounts.
How quickly can I launch an ad network with EXADS?
EXADS is designed to get ad networks live quickly. The platform comes pre-built with all the core infrastructure — advertiser portal, publisher portal, ad serving engine, reporting, and billing — so networks can launch with their own branding in a fraction of the time it would take to build from scratch.
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- EXADS MCP Server: Manage your account with AI Assistants Introducing the EXADS MCP Server: connect AI tools like Claude, ChatGPT and Cursor to your EXADS account to manage campaigns and zones with ease.
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