White-Label Ad Server
- Take full control of the management, serving, and tracking of your advertising
- Enjoy the simplicity of having all the functionalities and features you need, available in one platform
Get full ownership of your platform and data
Take control of your digital advertising. EXADS is your all-in-one solution, offering a robust and customizable white-label ad server packed with powerful features, that puts you in the driver’s seat
- White-label to mirror your brand identity
- Self-service for streamlined sales and operations
- Customizable to match your exact requirements
- Secure, reliable, and scalable solution
- Easy setup & intuitive Interface
- Programmatic support to expand your reach and revenues
- EXADS MCP server to manage accounts with AI assistants.
Highlights
Ad format variety
EXADS offers a large range of high performing ad formats optimized for desktop, mobile and tablet, built to the IAB industry standards and fully compliant with Chrome and the Better Ads Coalition.
Advanced targeting options and retargeting
Our ad server helps you target audiences (opens in a new tab) with accurate precision, using a multitude of criteria, including Behavioral Retargeting, Virtual Reality, Domains, Keywords and IP Ranges.
Performance monitoring
EXADS advanced statistics (opens in a new tab), analytics and real-time reporting allows you to optimize campaigns to the smallest detail. Our customizable dashboards will help you track the important KPIs for your business.
Intuitive user interface
EXADS was designed with the end users in mind. Regardless of your technical abilities, our ad serving platform is as easy to use for beginners as it is for advanced users, thanks to its intuitive UI.
Continuous innovation
We never stop. We keep adding new features and optimizing our products continuously to provide the best ad serving platform to our customers.
Expert technical support
Online advertising is a 24hrs business; this is why, at EXADS, we offer our clients the best support possible. Our team of experts are always at your disposal and we provide an extensive documentation library.
Financial Management
EXADS offers one of the most comprehensive lists of payment options (opens in a new tab) on the market. You can manage all advertiser and publisher invoices in one place and do mass payouts in multiple currencies.
Scalable solutions
At EXADS, we build for the future. No matter the rate of your business’ success or expansion, our solution is made to grow with it. We work with big and small companies and cater to all their ad serving needs.
Frequently asked questions
What is a white-label ad server?
A white-label ad server is a fully built advertising technology platform that a business can deploy under its own brand name — with its own logo, colors, and domain — without building the technology from scratch. The business owns the client relationships and brand experience; the white-label provider powers the technology infrastructure behind it.
What is the EXADS white-label ad server?
The EXADS white-label ad server is a fully customizable, enterprise-grade ad serving platform trusted by ad networks, publishers, advertisers, and agencies worldwide. It provides all the technology infrastructure needed to manage, serve, and track advertising campaigns — under your own brand, on your own domain, with full control over every aspect of the platform. EXADS serves over 20 billion ad impressions daily and maintains 99.9% uptime with lightning-fast ad responses.
Who uses the EXADS white-label ad server?
EXADS is trusted by ad networks, media publishers, media groups, agencies, retailers, membership sites, and companies across a wide range of industries who want to operate their own advertising technology platform without building it themselves.
Can I fully brand the EXADS platform with my own name and domain?
Yes. The EXADS white-label ad server is fully customizable with your own brand name, logo, color scheme, and unique ad serving domain — so your advertisers and publishers interact entirely with your brand at every touchpoint, with no EXADS branding visible anywhere on the platform.
What is included in the EXADS white-label ad server from day one?
Every EXADS client gets access to the full suite of features from day one at no additional cost — including a branded advertiser and publisher portal, 20+ high-performing ad formats, real-time analytics and customizable dashboards, advanced targeting and retargeting tools, frequency capping, conversion tracking, financial management tools, full Management and Statistics API, AI-powered Smart Bid automation, and programmatic RTB integration.
Can I automate campaign management with the EXADS ad server?
Yes. EXADS features a full Management and Statistics API that allows businesses to automate virtually every function on the platform — from creating users and campaigns to generating detailed statistics reports. Every feature inside the Network Admin Panel can be automated, saving significant time and operational overhead as the platform scales.
What financial management tools does EXADS provide?
EXADS includes advanced financial management tools allowing platform operators to manage advertiser credit, billing, invoicing, and payment processing directly within the platform — with integrations available for third-party financial and payment systems.
What reporting and analytics does the EXADS white-label ad server offer?
EXADS provides real-time analytics with 60-second data refresh, fully customizable dashboards, and granular reporting across every campaign dimension — impressions, clicks, conversions, spend, revenue, and more — available to both network admins and individual advertiser and publisher accounts.
How quickly can I launch a white-label ad server with EXADS?
EXADS is a ready-built platform — all core infrastructure including the ad serving engine, advertiser and publisher portals, reporting, targeting tools, and financial management are pre-built and available immediately. Businesses can launch their own branded ad server significantly faster than building from scratch, with no development team required.
How is EXADS different from other white-label ad servers?
EXADS is the exact technology powering ExoClick — one of the world’s largest independent ad networks serving 20 billion daily impressions — meaning every feature has been battle-tested at massive commercial scale. It covers the full advertising stack in one platform — ad network, DSP, SSP, and email ad server — making it one of the most comprehensive white-label ad serving solutions available anywhere in the market.
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