# EXADS

> EXADS is an award-winning white-label ad serving platform trusted by ad networks, advertisers and publishers, serving over 20 billion ad impressions daily.

EXADS (https://www.exads.com/) is an ad tech company in business since 2013, part of EXOGROUP (https://www.exogroup.com/). Legal entity: Smart Advertising Technology, Dublin, Ireland.

## Key facts

- In business since 2013, with offices in Dublin, Ireland and Porto, Portugal
- Over 20 billion ad impressions served daily
- 99.9% uptime
- 20+ ad formats
- MarTech Breakthrough Awards winner 4 years in a row (2023 to 2026)

## Main pages

- [About Us](https://www.exads.com/about-us/): EXADS is an established international software start up in ad tech. Our ad server has been helping businesses monetize their digital capabilities for 10 years.
- [Ad Block Recovery](https://www.exads.com/features/ad-block-recovery/): Ad Block Recovery is an efficient and easy to implement feature that helps publishers and advertisers claim back the revenue lost due to ad blocking software.
- [Ad Formats](https://www.exads.com/ad-formats/): EXADS has a large range of high-performing ad formats optimized for desktop, mobile, and tablet, built to the IAB industry standards.
- [Ad Server Pricing](https://www.exads.com/pricing/adserver/): EXADS offers several pricing plans to cover your ad serving technology needs. Find the right plan for your online advertising business.
- [Admin Features](https://www.exads.com/features/admin-features/): Manage all aspects of your advertising from a single interface. Full Management & Statistics API. Unlimited role-based self-serve accounts for your clients.
- [Advanced Targeting](https://www.exads.com/features/advanced-targeting/): An ad server with unparalleled advanced targeting features. Reach audiences with maximum precision and get the maximum impact for your advertising campaigns.
- [adxnow by EXADS](https://www.exads.com/products/adxnow/): adxnow DSP. Access premium inventory from the next generation DSP powered by EXADS technology. Direct access to verified high-quality traffic sources.
- [Agencies](https://www.exads.com/business-cases/agencies/): Take full control of your agency's Programmatic Advertising with a white label ad server so you can manage all your clients' campaigns from one platform.
- [APIs](https://www.exads.com/business-cases/ad-server-apis/): Automate every ad serving platform feature with our APIs. Fully customizable to suit your revenue needs.
- [Awards](https://www.exads.com/awards/): EXADS is a multi-award winning ad serving platform.
- [Campaigns](https://www.exads.com/features/campaigns/): EXADS ad serving platforms come with a large number of features for campaign creation, optimization and management, available within an intuitive interface.
- [Contact Us](https://www.exads.com/contact-us/): Contact EXADS for a full demo, a trial of our ad server or any question about our ad serving platform. Our experts will answer all your questions.
- [CTV](https://www.exads.com/business-cases/ctv/): The ultimate CTV monetization solution developed with award-winning ad tech by our teams of experts. Get the customized ad platform you need to maximize CTV ad revenue.
- [DSP Pricing](https://www.exads.com/pricing/dsp/): 
- [Email](https://www.exads.com/business-cases/email/): Get a customizable ad server to manage your direct-sold and programmatic ads in your email newsletters. Monetize your data with precision and deliver personalized ads.
- [EXADS vs. AdButler](https://www.exads.com/comparisons/ad-butler/): A comprehensive comparison of AdButler and EXADS. Compare ad servers based on functionalities and features like optimizations, ad formats, products, ad formats, support.
- [EXADS vs. AdGlare](https://www.exads.com/comparisons/ad-glare/): Compare AdGlare with EXADS and make an informed decision. Look at products available, Programmatic capabilities, ad channels, targeting, analytics, pricing models.
- [EXADS vs. Epom](https://www.exads.com/comparisons/epom/): Compare technical capabilities and ad serving features between Epom and EXADS. An easy way to make an informed decision when choosing an ad server.
- [EXADS vs. Equativ](https://www.exads.com/comparisons/equativ/): Compare Smart Ad Server with EXADS based on all the functionalities and features you need for your business. Look at the products and functionalities on offer.
- [EXADS vs. Kevel](https://www.exads.com/comparisons/kevel/): A detailed comparison between ad servers. Kevel vs EXADS. Find information on features and functionalities like ad formats, pricing models, analytics and more.
- [EXADS vs. SmartyAds](https://www.exads.com/comparisons/smartyads/): An ad server comparison looking at the criteria your business needs to grow profits. EXADS vs SmartyAds. Almost 100 comparison points for an informed decision.
- [Fluid Player](https://www.exads.com/products/fluid-player/): Lightweight and easy to integrate HTML5 video player developed by EXADS. Fluid Player is a free open source video player that supports VAST and VPAID tags.
- [In-App](https://www.exads.com/business-cases/in-app/): Scale your app with precision targeting. Reach users on iOS and Android with EXADS’ white-label ad server. Features real-time stats and advanced carrier targeting.
- [Integrations and Apps](https://www.exads.com/integrations-and-apps/): EXADS has teamed up with leading companies to bring you the ultimate ad server experience. We chose the best payments, CRM, security providers and more for our clients.
- [Malvertising Protection](https://www.exads.com/features/malvertising-protection/): The Malvertising Protection feature is an automated solution with over 40 detections available. Serve safe advertising through a quick and easy integration.
- [Membership Websites & Apps](https://www.exads.com/business-cases/membership-websites/): Monetize your membership site or app with a premium white-label ad server. Offer self-service ad buying for gated content and forums. Maintain full brand control.
- [Payment Support](https://www.exads.com/features/payment-support/): With EXADS Payment Support features you access one of the most comprehensive financial management systems in the ad industry. Extensive options and great UX.
- [Pricing Models](https://www.exads.com/features/pricing-models/): From essential pricing models to more advanced and smart models, EXADS offers an extensive choice. Select the pricing model that best suits your business goals.
- [Programmatic / RTB Support](https://www.exads.com/features/programmatic-rtb-support/): Take full advantage of programmatic advertising with the Programmatic / RTB Support features from EXADS. Easily plug in all your demand and supply partners.
- [Publishers](https://www.exads.com/business-cases/publishers/): Discover how publishers maximize ad revenue with EXADS. Explore ad formats, real-time analytics, and scalable monetization strategies.
- [Retailers and Marketplaces](https://www.exads.com/business-cases/retailers-and-marketplaces/): Monitize inventory from your retail, listings & marketplace website or app. Own and control your first-party data with your own ad server from EXADS.
- [Self-Service](https://www.exads.com/features/self-service/): Empower your platform users with EXADS Self-service features. Invite advertisers and publishers to create and manage their own campaigns and ad zones.
- [Start an Ad Network](https://www.exads.com/business-cases/ad-networks/): Empower your advertisers with a premium self-service portal. EXADS offers a 100% white-label ad server with full API access and custom branding. Request a demo.
- [Statistics](https://www.exads.com/features/statistics/): EXADS Statistics features empower you to carry out intelligent data analysis and assess the performance of your campaigns with granular real-time reports.
- [Video](https://www.exads.com/features/video/): With EXADS powerful video features you have everything you need to deliver engaging and compelling video ads: VAST, VPAID, VMAP, VAST Waterfall, HTML 5.
- [White-Label](https://www.exads.com/features/white-label/): With EXADS White-label feature your ad platform will be ready in weeks and will look and feel like an extension of your business in the smallest detail.
- [White-Label Ad Server](https://www.exads.com/products/white-label-ad-server/): Take full control of the management, serving, and tracking of your advertising. Enjoy the simplicity of having all your essential functionalities under one roof.
- [White-Label DSP](https://www.exads.com/products/white-label-dsp/): Maximize the return of your programmatic advertising with EXADS white-label DSP. Create and manage your ad campaigns with our intuitive ad serving platform.
- [White-Label SSP](https://www.exads.com/products/white-label-ssp/): EXADS is a white label SSP solution that can be tailored to meet all your requirements. A powerful SSP to fully manage your inventory and maximize your returns.

## Documentation and learning

- [EXADS Documentation](https://docs.exads.com/)
- [EXADS Status](https://exads.statuspage.io/)


## Latest articles

- [EXADS 2026 Review: One-Click RTB & Latest Features](https://www.exads.com/blog/exads-2026-review/) (2026-11-09): Explore EXADS 2026 updates: programmatic RTB features, cookieless retargeting, calculated metrics, and ad refresh native ads in one review.
- [EXADS MCP Server: Manage your account with AI Assistants](https://www.exads.com/blog/exads-mcp-server/) (2026-10-07): Introducing the EXADS MCP Server. Seamlessly connect AI tools like Claude, ChatGPT, and Cursor to your EXADS account for effortless campaign and zone management.
- [EXADS Adds IXOPAY as a Second Payment Orchestrator](https://www.exads.com/blog/exads-adds-ixopay/) (2026-09-15): EXADS now supports IXOPAY alongside Celeris, giving you the flexibility to choose the payment orchestrator that best matches your markets and terms.
- [EXADS is attending TES Affiliate Conferences in Prague](https://www.exads.com/blog/exads-attending-tes-prague/) (2026-08-10): We are excited to announce that EXADS will be attending the TES Affiliate Conference from 25th - 28th September 2026. Book a meeting with Kely now!
- [EXADS Named Best Display Advertising Platform in 2026 in MarTech Breakthrough Awards Program](https://www.exads.com/blog/exads-named-best-display-advertising-platform-in-2026-in-martech-breakthrough-awards-program/) (2026-08-07): For the fourth year in a row that EXADS has won a Martech Breakthrough Award, winning “Best Display Advertising Platform.”
- [Counting What Counts: Billable Event Counting (BURL) for RTB](https://www.exads.com/blog/billable-event-counting-burl-for-rtb/) (2026-07-16): RTB impression discrepancies cost time and trust. BURL fixes the root cause by counting billable events server-to-server. Read more!
- [AdSecure Integration in EXADS: Automated Security Scanning for Your Campaigns](https://www.exads.com/blog/adsecure-integration-in-exads-automated-security-scanning-for-your-campaigns/) (2026-06-22): A new EXADS integration with AdSecure lets you scan advertiser campaigns for security and quality violations, and automatically take action when something's off.
- [How to Use EXADS as a DSP: A Complete Guide to White-Label Demand-Side Platform Technology](https://www.exads.com/blog/how-to-use-exads-as-a-dsp/) (2026-06-01): Take a full tour of the EXADS white label DSP and ad server platform and discover how to launch and scale your own programmatic advertising business.
- [What are Dynamic Contextual Ads?](https://www.exads.com/blog/what-are-dynamic-contextual-ads/) (2026-03-31): Dynamic Contextual Ads allow Advertisers to create a single master campaign but with dynamically changing ad creatives, CTAs and landing pages.
- [Custom Key Value Pairs for Precision-Level Ad Relevance](https://www.exads.com/blog/custom-key-value-pairs-for-precision-level-ad-relevance/) (2026-03-02): Boost ad relevance with EXADS Custom Key Value Pairs. Learn how this precision targeting tool works with retail media and dating networks use examples.

## Legal

- [DSA](https://www.exads.com/dsa/)
- [GDPR](https://www.exads.com/gdpr/)
- [Legal Mentions](https://www.exads.com/legal-mentions/)
- [Platform Cookies Policy](https://www.exads.com/platform-cookies-policy/)
- [Privacy Policy](https://www.exads.com/privacy-policy/)
- [Website Cookies Policies](https://www.exads.com/website-cookies-policies/)