EXADS vs. Equativ
EXADS vs. Equativ
Ad servers comparisons based on their functionalities and major features. Gain valuable insights from a side-by-side view of EXADS and its main competitors.
| White-Labeling | ||
|---|---|---|
| Self Service | ||
| Monthly Ad Impressions Served | +360B | +100B |
| API | ||
| Malvertising Protection | ||
| Asynchronous Ad Loading | ||
| Programmatic RTB for Publishers | ||
| Programmatic RTB for Advertisers | ||
| Advanced Documentation | ||
| Tech Support |
Products
| Publisher Ad Server | ||
|---|---|---|
| Ad Network | ||
| Ad Server APIs | ||
| DSP | ||
| SSP |
Ad Serving Channels
| Console | ||
|---|---|---|
| Connected TV | ||
| Desktop | ||
| DOOH | ||
| In-App | ||
| Mobile |
Ad Format
| Direct Links | ||
|---|---|---|
| Display Banner | ||
| DOOH | ||
| Email Clicks | ||
| Instant Message | ||
| Interstitial Ads | ||
| In-Stream Video | ||
| In-Video Banner | ||
| Large Footer | ||
| Native Exit | ||
| Native Ads | ||
| Outstream Video | ||
| Popunders | ||
| Push Notifications | ||
| Sticky Banner | ||
| Video Banner | ||
| Video Slider |
Campaign Optimization
| Automated Bidder | Not Specified | |
|---|---|---|
| Traffic Distribution Algorithm | Not Specified | |
| Custom Targeting |
Pricing Models
| CPA | ||
|---|---|---|
| Dynamic CPA | ||
| CPC | ||
| CPM | ||
| Smart CPM | ||
| CPV |
Video Ad Zones Tags
| VAST tags | ||
|---|---|---|
| VPAID tags |
Targeting Options
| Ad Zones | ||
|---|---|---|
| Browser | ||
| Contextual | ||
| Time Schedule | ||
| Demographic | ||
| Device | ||
| Domains | ||
| Location/GEO | ||
| IP Ranges | ||
| Keyword | ||
| Language | ||
| Mobile Carrier | ||
| Operating System | ||
| Behavioral Retargeting | ||
| Site | ||
| Sub ID |
Analytics
| Conversion Tracking | ||
|---|---|---|
| Customisable Dashboards | ||
| Custom Reports | ||
| Historic Analytics | ||
| Intelligent Data Analysis | ||
| Number of Dimensions | 25+ | 9 |
| Number of Filters | 25+ | Not Specified |
| Number of Metrics | 50+ | 40+ |
| Real Time Analytics | ||
| 3rd-Party Analytics |
Payment Methods
| Cheque | ||
|---|---|---|
| Credit Card | ||
| Cryptocurrency | ||
| DirectDebit | ||
| Paypal | ||
| UnionPay | ||
| Wire Transfer |
Roles Management
| Admin | ||
|---|---|---|
| Account Manager | Not Specified | |
| Agent | ||
| Finance Mgt | ||
| Compliance Officer | ||
| Advertisers | ||
| Publishers |
Our clients love us and consistently give us top marks for the quality of support, ease of use, admin, setup and ease of doing business with.
★★★★★
Powerful Platform“We took a big leap in quality when we started using EXADS. It’s very powerful for our business and offers a wide range of ad formats of all types. The interface is very intuitive and user-friendly.”
Jerome F.
Head of Publisher
Top Rated
Thanks to our client reviews we have been awarded the G2 High Performer Badges for Publisher Ad Server, Cross-Channel, Mobile and Display Advertising.
Cross-Channel Advertising
Mobile Advertising
Display Advertising
Publisher Ad Server
Cross-Channel Advertising
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