The EXADS Ad Serving platform is a Software as a Service (SaaS) solution. This means that any company wanting to have an Ad Serving platform can use EXADS SaaS as their technology. The beauty of using EXADS SaaS is that it is also a White Label Ad Server. This means that a company can brand the UI of the Ad Serving platform with their own logo, brand colours with primary, secondary and tertiary colours for UI buttons, labels, charts and texts. This also includes their own unique domain for ad serving. All of this allows the company to then market the Ad Server as though it was their own technology. In this blog post I will explain 5 benefits for choosing a White Label Ad Server.

#Benefit 1: Cost Saving

One of the biggest reasons that makes a White Label Ad Server such an attractive solution is in its ability to save a company investment costs in both the short, medium and long-term. Creating an Ad Server from scratch will set your company back financially right from the start. You will need to have a large budget and a dedicated HR department to hire a crack team of developers, which is a very competitive job market to find the right talent. Additionally, you will also need to plan for big expenses in building the necessary infrastructure for that team to work with. Once a viable platform is developed and up and running, there is continued financial investment in terms of maintaining the platform and the related infrastructure.

#Benefit 2: Time Saving

As the age-old saying goes, time is money, and working on developing an in-house Ad Server takes a great deal of time (and money). Time spent on development, time spent on training developers and time spent on subsequent testing and optimization. On top of this, bug fixing can prolong the development schedule even further. This means that there is a significant amount of time needed in building an in-house Ad Serving solution. If this is your company’s first foray into the development process, the finished product may not even work as intended. Additionally, within the realm of time, any online business operating in Europe must be GDPR compliant which can create many obstacles and knowledge to sift through the legal requirements of compliance, to ensure that every aspect of the Ad Serving platform isn’t in breach of regulations. With a White Label solution you can leave the tricky compliance issues up to the SaaS provider knowing that your Ad Serving platform is fully compliant with today’s GDPR standards. 

#Benefit 3: Customizable Features

Your Ad Serving business needs a solid high performance platform that can be adapted to your needs in order to grow your business. This is achieved with providing specific platform features for your network of Publisher and Advertiser clients who are using your Ad Server. They want the best possible solution to maximize their revenues for their ad zones and advertising offers. A White Label Ad Server offers a range of different customisable features so you can offer tailored solutions to your clients. For example, from the many different ad formats that EXADS SaaS offers, maybe you want to only use Display and Native formats, therefore Video formats are not something you need right now to offer clients. Maybe you need to only offer some specific targeting features for your advertiser clients, therefore you can select from a large range of targeting solutions, picking the ones that are suitable for your advertising clients. The types of metrics available on the platform can also be customized based on the features you are offering to your clients. Working with a dedicated Ad Serving SaaS platform that offers these customizations gives you a bespoke technology defined by your needs and the needs of your clients. Further to our previous example, maybe further down the line you get requests from Publisher and Advertiser clients who want to start using In-Stream video advertising, then this can be easily implemented into your White Label Ad Server by the SaaS team. Then you can concentrate on launching the video ad format which you can be sure has been fully tested, so you can go straight to market with the new video ad format.

Further customisation potential is available through the implementation of a White Label Ad Server’s API. Your businesses can make full use of the power of an API that can be tailored to your needs. The API integration can be customized for all aspects of the Ad Serving process, for example, the API can be customized to allow automation of certain aspects within your Admin Panel:

Your Advertisers can automate:

• Campaigns/groups, variations, offers, ad formats
• Targeting/blocking of targeting options, categories
• Goals
• Pull stats including adblock user data
• Daily budget, account funding, payment types
• Landing page name, url & traffic share algorithm

Your Publishers can automate:

• Ad formats and ad zones
• Sites, url verifications
• Block ad type & product categories
• Pull all stats including adblock user data
• Bidding prices per ad format/GEO, pricing models
• Payment types

#Benefit 4: Staying Competitive

Ultimately, ad tech is moving at a constantly fast pace, so things like development of new ad formats, having the most up-to-date features as well as innovative features that your competitors do not have ensures that you stay competitive within the market. An in house built Ad Serving platform requires constant investment in further development costs. A White Label solution like EXADS has a dedicated team of developers who are constantly implementing new features, new ad formats and platform optimizations to provide you with an industry leading platform that is future proofed.

#Benefit 5: Full Technical and Business Support

EXADS SaaS offers a dedicated tech and customer success team who can help you with any technical issues, onboard you and give you tried and tested advice on how to maximize the potential of every feature the SaaS platform has. This is highly valuable as you have a wealth of knowledge available to you to help you make the right decisions not only from a technical standpoint but also from a business standpoint, so that you can educate your own clients on how to get the most from all the features your White Labeled Ad Server has to offer. Giving you the confidence to market your platform to your target audience.

A White Label Ad Serving solution presents all of the right features needed by today’s Ad Networks, Publishers and Advertisers, giving you your own Ad Serving platform with everything you need in order to take your own branded platform to market. With it you get full control over what features you need, excellent tools for your Publishers and Advertiser to maximize their ROI, full access to all your clients user accounts so your sales team can help clients grow their own business with your platform, full inventory management, invoicing and payment methods. All backed up with excellent technical and business support. With a White Label Ad Serving SaaS solution like EXADS you can quickly get your business up and running to start generating revenues. Allowing you to concentrate on business development to make you mark in the Ad Serving business. 

To find out more about EXADS SaaS or request a demo, don’t hesitate to get in touch. We are the Ad Serving business partner you’ve been waiting for.