Blog
- EXADS 2026 Review: One-Click RTB & Latest Features Explore EXADS 2026 updates: programmatic RTB features, cookieless retargeting, calculated metrics, and ad refresh native ads in one review.
- EXADS MCP Server: Manage your account with AI Assistants Introducing the EXADS MCP Server. Seamlessly connect AI tools like Claude, ChatGPT, and Cursor to your EXADS account for effortless campaign and zone management.
- EXADS Adds IXOPAY as a Second Payment Orchestrator EXADS now supports IXOPAY alongside Celeris, giving you the flexibility to choose the payment orchestrator that best matches your markets and terms.
- EXADS is attending TES Affiliate Conferences in Prague We are excited to announce that EXADS will be attending the TES Affiliate Conference from 25th - 28th September 2026. Book a meeting with Kely now!
- EXADS Named Best Display Advertising Platform in 2026 in MarTech Breakthrough Awards Program For the fourth year in a row that EXADS has won a Martech Breakthrough Award, winning “Best Display Advertising Platform.”
- Counting What Counts: Billable Event Counting (BURL) for RTB RTB impression discrepancies cost time and trust. BURL fixes the root cause by counting billable events server-to-server. Read more!
- AdSecure Integration in EXADS: Automated Security Scanning for Your Campaigns A new EXADS integration with AdSecure lets you scan advertiser campaigns for security and quality violations, and automatically take action when something's off.
- How to Use EXADS as a DSP: A Complete Guide to White-Label Demand-Side Platform Technology Take a full tour of the EXADS white label DSP and ad server platform and discover how to launch and scale your own programmatic advertising business.
- What are Dynamic Contextual Ads? Dynamic Contextual Ads allow Advertisers to create a single master campaign but with dynamically changing ad creatives, CTAs and landing pages.
- Custom Key Value Pairs for Precision-Level Ad Relevance Boost ad relevance with EXADS Custom Key Value Pairs. Learn how this precision targeting tool works with retail media and dating networks use examples.
- Custom Ad Experiences: EXADS’ Ad Placement API Unlock your ad inventory's full potential with EXADS Ad Placement API. Learn how to build bespoke ad experiences that maintain your platform's look and feel.
- Understanding Connected TV: Why use EXADS for your CTV advertising business? In this article, we will discover how CTV platform owners scale revenue and maintain brand control by using EXADS’ white-label ad serving solution.
- EXADS Now Integrates with Celeris to Simplify Card Payments We’re excited to announce that EXADS now integrates with Celeris, a leading payment orchestration platform that simplifies card payments for EXADS clients and their advertisers.
- API based ad server vs. Hosted ad server: Choosing the right solution for ad operations Choosing the right solution for ad operations
- The Future of CTV Advertising on Mobile Get in touch with EXADS and find out how we can help you take your CTV ad serving business to the next level!
- EXADS Feature: Email Banner Ad Format Explore the New EXADS feature Email Banner Ad format and how it works, and find out its benefits for Publishers, Advertisers, and Ad Networks.
- Ad Server precision targeting options for Advertiser clients Find out about EXADS' Ad Server precision targeting options for Advertiser clients, including the Custom Key Value Targeting option.
- Best ad server features for advertisers: The Bidder and Conversion Tracking Using EXADS as your white-label ad server comes with a host of free automation and optimization tools that your advertiser clients can use. In this article we look at The Bidder and Conversion Tracking features.
- Industry leading features for Advertisers from EXADS If you are wondering about which platform tools to include on your platform to meet the needs of online Advertisers, find our more about these Industry leading features for Advertisers from EXADS!
- EXADS vs Epom Ad Server comparison As part of an ongoing series, we compare EXADS with other ad serving platform solutions. In this article we do an Epom Ad Server comparison and evaluate 20 key platform features.
- How to monetize a fashion e-commerce website or mobile app with ads Wondering how to monetize a fashion e-commerce website with ads? Learn how to make extra revenues for fashion e-commerce websites through best Ad serving for fashion e-commerce practices!
- Fluid Player feature: Suggested Videos Free open source HTML video player Fluid Player now has a new Suggested Videos feature
- The Walled Gardens of digital advertising A walled garden in ad tech is a closed platform, or ecosystem, in which the technology provider has total control over the content shown and its applications.
- Ultimate RTB and Programmatic Guide for beginners In this Ultimate RTB and Programmatic Guide for beginners you will find the most important and terminology used by Advertisers and Publishers in Programmatic advertising.
- Ultimate online advertising and Ad Tech glossary Find out the ins and outs of the Ad Tech industry and the main digital advertising terms that you should know with our ultimate online advertising and Ad Tech glossary!
- Google's Chrome Manifest V3 (MV3) Impact on Ad Blockers and Ad Tech Will Google's new Chrome Manifest V3 update to Chrome extensions render ad blocker extensions useless, and leave the door open for digital ads and Ad Tech? We analyze its impact in our new blog post.
- Ad Refresh Q1 review: Innovation in ad viewability Ad Refresh allows Publishers to refresh ad content on multiple banner ad zones and strike the right balance of website content versus advertising!
- The Ultimate Guide to Header Bidding and Prebid.js In this article we try to tackle some of the key questions on header bidding, header bidding wrappers and one of its most known implementations, Prebid.js. We look at how and why header bidding gained popularity and why Prebid came into existence.
- Why do I need an Ad Server? Essential Ad Serving platform features We help you find the best Ad Server for Ad Networks and Publishers offering the essential Ad Serving platform features.
- Contextual Targeting: The Cookieless Advertising alternative What is Contextual Targeting? A cookieless form of advertising with which you can match ads with website content topics, ensuring a great user experience.
- EXADS is a High Performer in the G2 Spring Reports Thanks to our client reviews EXADS has been awarded four more Trust Badges as a High Performer in the G2 Spring Reports.
- How to choose the best Ad Server for my online business Learn what are the key tools and features that an Ad Server needs to offer to help you boost your online business' advertising revenues.
- How to Monetize Online Gambling Platforms Learn how to monetize Gambling websites with ads using EXADS' White-label Ad Server as your best partner!
- EXADS latest features and platform updates Discover the latest EXADS features and updates, from advanced analytics to compliance solutions, streamline your campaigns and boost performance with EXADS.
- Categories Settings: Management and Customization Ad Server Categories Settings Management and Customization
- EXADS Feature: DSA Compliance On Saturday 17 February 2024, the European Union’s Digital Services Act comes into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to Article 26 – Online advertising transparency.
- EXADS is Attending the TES Affiliate Conference 2024 EXADS will be attending TES Affiliate Conference 2024. Book a meeting with Barry O'Sullivan, our Product Director, or Ana Belen Serrano, our Senior Sales Manager to discuss what we can do for your business.
- What is an Email ad server If you are a publisher who wants to start monetizing your email subscriber lists, you can seamlessly and quickly start using the best white label email ad server: EXADS.
- Ad Refresh Publisher Case Study To showcase the EXADS Ad Refresh feature, this publisher case study shows how to increase their ad revenues with Ad Refresh on Banner ad zones, including RDAs.
- Ad Tech Trends for 2024 As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising and the trends shaping up the future.
- How to Monetize E-commerce Websites with Ads Explore effective strategies for monetizing e-commerce websites with ads, from sponsored to email ads. Discover the power of EXADS' Retail Media Platform.
- Latest EXADS Platform Updates Discover the latest EXADS platform updates in our latest roundup. Stay informed for ongoing innovations and improvements. Your source for EXADS updates!
- Complete guide to Open Real-Time Bidding - ORTB ORTB is a specification that aims to provide standards for communication between RTB parties, such as SSPs and ad exchanges or ad exchanges and DSPs.
- Open Source Ad Server vs. Hosted Ad Server Overview of the differences between open-source and hosted ad servers, including their benefits and drawbacks to help you choose the best solution for your business.
- Monetizing Membership and Subscription Sites with Ads Advertising is a great revenue stream for membership and subscription sites. To efficiently monetize data, these businesses need to employ reliable and powerful ad tech.
- Monetizing Dating Websites and Apps Discover the secrets to the successful monetization of dating websites and apps! Explore essential strategies, must-have capabilities, and expert insights.
- Mini Player, a Feature from Fluid Player Fluid Player's Mini Player feature ensures a great user experience by offering uninterrupted browsing for your website visitors, while they enjoy your video content.
- Ad Tech Trends from DMEXCO 2023 DMEXCO provided an ideal backdrop for closely examining the trends that are currently shaping the landscapes of ad tech and marketing technology sectors.
- EXADS Q4 2023 Product Roadmap See what's in store for EXADS in Q4. Discover the upcoming features and innovations in our roadmap, offering a glimpse into the future of your experience with us.
- NEW Integration with XBO for Crypto Payments EXADS integration with XBO, allows Advertisers to access Crypto payments and Publishers to avail of the Crypto automatic payouts in over 20 cryptocurrencies.
- Retail Media Platforms Explained Retail Media platforms allow ads to be placed near the point of purchase and displayed to consumers with a shopping mindset. Launch a retail media platform.
- Sponsored Listings And Their Benefits Sponsored listings add a new revenue stream for businesses, allow brands to pay for better visibility, and provide an improved advertising experience for consumers.
- EXADS is exhibiting at DMEXCO 2023 We are excited to announce that EXADS will be attending DMEXCO, Europe’s leading digital marketing & tech event, in Cologne, Germany on September 20- 21!
- Ad Refresh, a Publisher Feature from EXADS EXADS Ad Refresh feature allows publishers to refresh ad content on multiple banner ad zones, including Responsive Display Ads, on their website.
- Digital Ad Spending Trends Discover the digital ad spending trends and learn more about the main two powerful segments that are driving the growth in the industry: CTV and Retail Media.
- EXADS wins Martech Breakthrough Award We are proud to announce that EXADS was recognized as the “Best Display Advertising Platform” in the 2023 international MarTech Breakthrough Awards program!
- How to Start an Ad Network Starting an ad network is an exciting venture with a potential for substantial growth and revenue but it requires a lot of research and relationship building.
- Ad Placement API for Ad Delivery Management The Ad Placement API is a programming interface that allows developers to integrate and manage ads within their applications, websites, or platforms. Find out how the API works, and what are its benefits!
- EXADS Q3 2023 Product Roadmap Get ready for a wave of cool releases in the upcoming quarter as we unveil a series of advancements that will redefine the way our users interact with our platform!
- What is Ad Tech and How Does it Work? Ad Tech or advertising technology encompasses the software and tools that help brands target, deliver, and measure their digital advertising campaigns.
- AI in Advertising: how AI is transforming Ad tech The integration of generative AI in advertising has the potential to revolutionize the ad tech industry. Personalized ads, better targeting and ad creatives.
- How to choose the best Ad Server for Publishers Having a reliable ad server has become more important than ever for Publishers. Find key factors to consider when choosing the best ad server for your business.
- HACKATHON: Innovation Through Multicultural Tech Creative Exchange Our internal hackathon was an excellent opportunity for team members to learn from one another, refine their skills, build connections, and collaborate.
- Meet EXADS at Affiliate World in Barcelona! Our team of experts will be at Affiliate World in Barcelona to meet with companies interested in finding cutting-edge ad serving technology. Book a meeting now!
- Increase your advertiser and publisher retention with real-time Customer Support Excellent customer support is a must for digital advertising platforms. Using the right tools can be a game changer in terms of advertiser and publisher retention. The latest EXADS integration, with tawk.to, makes it easy to monitor and chat with customer
- Video Player Comparison: Fluid Player, Video.JS and JW Player When it comes to incorporating videos into your website, choosing the right HTML video player is essential. In this article, we will delve into the strengths and benefits of Fluid Player, Video.JS, and JW Player to help you make an informed decision.
- Guide to Statistics API for Ad Serving How can you quickly and accurately analyze the performance of your advertising business? Given the vast amount of data to manage, analyzing and interpreting it all can be overwhelming without the right tools and resources. This is where our RESTful Statis
- The Importance of QA in Ad Tech Product Delivery Quality Assurance has emerged as a critical discipline for ad tech product development, and at EXADS, we give it the utmost importance. Find out what QA in ad tech entails!
- How to choose a good DSP Choosing the right DSP depends on what your business goals are, your budget and your expectations. It is recommended to evaluate the offers of several DSPs before making a decision.
- EXADS Q2 2023 Product Roadmap What is in store for Q2 of 2023 for EXADS ad server? New features for admins, publishers and advertisers revealed in the latest product roadmap.
- Smart Bid Case Study: A powerful strategy to turn losing campaigns into winners In this EXADS case study, we will demonstrate how an advertising campaign evolved over time using the Smart Bid feature for one of our clients.
- Smart Bid, EXADS Automated Optimization Feature for Advertisers Smart Bid is a pricing model offered by EXADS, based on machine learning. This optimization feature helps Advertisers to automatically determine an optimal bid for their campaigns.
- Ad serving benefits of Responsive Display Ads Responsive Display Ads are used by 84% of businesses as of 2023 and can have a positive impact on your bottom line. Find out all the benefits that RDAs bring to networks, publishers and advertisers and how to enable the feature on your EXADS ad server.
- Ad serving benefits of Multi-Format Ads EXADS provides industry leading ad formats and placements with Multi-Format Ads, find out the benefits for your advertising business.
- How to use VAST, VPAID, VMAP and VAST Waterfall A guide to the different video ad standards based on VAST, a standard that defines the delivery of Linear and Non Linear ads to a video player. We will be looking at VPAID, VMAP, and also at VAST waterfall. Let's dive in!
- How to Optimize Your Ad Revenue with Ad Refresh, a Case Study Learn from our Ad Refresh case study how publishers boost revenue via this feature, accessible for Banner ad zones and RDAs (Responsive Display Ads).
- What is a Publisher Ad Server and How to Build One What is a Publisher ad server, why is it gaining popularity and how can you get your own self-serve platform to better monetize your digital properties? These are some of the questions we answer in our blog article.
- Best Video Player for Video Ad Monetization - Fluid Player Free and open source, Fluid Player has established itself as one of the best video players for publishers. Through its reliability and flexibility, it helps them make the most out of their video content.
- 5 Reasons to Meet EXADS at TES Find out how EXADS can help ad networks, advertisers, agencies and publishers! We will tell you all about the different ad serving platforms that EXADS can build for you.
- Programmatic Advertising, Why and How Should You Use It Find out how EXADS can help ad networks, advertisers, agencies and publishers! We will tell you all about the different ad serving platforms that EXADS can build for you.
- EXADS Data Report 2022 - Ad Serving Data Insights EXADS Business Intelligence team looked for trends and insights across the +4,516 billion impressions (12.374 billion daily average) served globally via EXADS in 2022.
- EXADS Q1 2023 Product Roadmap We’re making 2023 the year of EXADS with some powerful new features on our Q1 Roadmap. We're talking Ad Format Configurations, Smart Bidding and Bid Shading, User Profiling and more!
- EXADS is exhibiting at TES! Come meet EXADS at the TES Affiliate Conferences, at Cascais Portugal, on 22-25 February 2023.
- Ad Tech Trends for 2023 With the digital and ad tech landscapes evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.
- Build your own Mobile Ad Server with leading technology EXADS has all you need to get your white-label mobile ad server up and running in no time. But first let's look at why mobile advertising is big business, what is a mobile ad server and how EXADS is the best mobile ad server for your advertising business.
- Alternative to Revive Ad Server To be competitive in digital advertising you require a cost efficient and performant ad platform that comes packed with powerful functionalities and features. This is why EXADS is the perfect choice!
- All eyes on Google in 2023 Google continues to be the unchallenged force in digital advertising with at least three of its projects having the power to sway the direction of the industry in 2023 and beyond.
- UX Design in Ad Tech Product Development: EXADS UX design is an integral part of ad tech. At EXADS, our UX Design team is dedicated to designing meaningful user experiences and making the lives of our users easier, simpler, and more enjoyable.
- Supply Side Platform (SSP) explained To participate in programmatic advertising, Publishers can use a Supply Side Platform (SSP). So what exactly is an SSP, how does it work, and how does it benefit Publishers? In this article, we are going to answer all of these questions and more.
- Advertising Campaign Case Study: Using EXADS features In this advertising campaign case study, we demonstrate how EXADS advertiser features The Bidder and Conversion Tracking work together to help optimize a campaign.
- Demand Side Platform - Programmatic Solution for Advertisers Everything you need to know about Demand Side Platforms (DSP). What is a Demand Side Platform, how it works and what are its benefits for advertisers?
- EXADS Q4 2022 Product Roadmap We have some big new features coming your way this quarter! From new targeting options to key enhancements for Video advertising, there is something for everyone.
- Choosing a Video Ad Server Built for Performance Why should you use a video ad server and why is EXADS a great ad server choice for video formats? We look at the benefits a video ad server brings to both Advertisers and Publishers.
- EXADS is a High Performer in the G2 Fall Reports EXADS is proud to announce that thanks to our client reviews we have been awarded three more G2 High Performer Badges.
- Digital Marketing and Ad Tech Trends from DMEXCO 2022 What are the Digital Marketing and Ad Tech trends that are shaping up the future? We put together a list of insights from DMEXCO 2022.
- Financial Management Tools for Publishers Regardless of the way in which publishers sell their sites and ad zones, convenient financial management tools are key when monetizing traffic.
- Discover EXADS and AdSecure’s ad compliance integration at DMEXCO Our partnership with AdSecure, allows us to offer our clients a one stop solution to detecting and stopping malvertising, low quality and non-compliant ads from being displayed on our clients networks.
- Real Time Event Processing at Massive Scale At EXADS, every impression, click, action, bid, etc has to be tracked and stored appropriately. See how we built a system that is capable of handling tens of billions of daily events.
- EXADS is exhibiting at DMEXCO We are excited to announce that EXADS will be attending DMEXCO, Europe’s leading digital marketing & tech event, in Cologne, Germany on September 21- 22!
- Product Delivery @ EXADS An Agile framework is a specific approach to planning, managing, and executing work. Agile frameworks typically fall into two categories.
- EXADS Data report Q1 v Q2 2022 EXADS white label ad server has compiled a Data Report comparing Q1 & Q2 of 2022. The aim of the report is to look at data and traffic generated by EXADS 1 January-30 June 2022.
- Financial Management Tools for Advertisers EXADS offers an excellent system for payments. Advertiser campaign budgets drive revenues for an ad network and in this blog post we show you how advertiser account funding works if you use EXADS ad serving platform.
- Call To Action & Friendly URL for Video Ad Formats This feature allows advertisers to add a CTA on their video ads (In-Stream, Slider and Outstream), that will direct the user towards their service landing page or site.
- Improve creative delivery with WebP image format At EXADS we are committed to providing the best technologies to help advertisers succeed with campaign performance. One of these technologies that helps campaigns to better reach their target audience is WebP.
- What is a Native Ad Server? Monetizing online content is a balance between user experience and ad formats, Native advertising is very popular for large audience publishers and is a multi-billion dollar business for Native ad servers.
- EXADS Q3 2022 Product Roadmap Q3 releases from EXADS promise the ability for compliance audits on campaigns, currency customization, a new advertiser payments system, biz dev new system role, new dashboard features and enhanced statistics features and more.
- EXADS is recognized as a High Performer on G2 in the Summer 22 Reports G2 review site has named EXADS among the top rated ad server providers in three categories and earning four G2 Trust Badges as a High Performer.
- How to ensure you serve IAB Standard quality ads A key part of any digital ad campaign is the compliance to industry standards, but manually checking thousands of ad campaign assets can be daunting. AdSecure is an ad security and quality solution that partners with EXADS to ensure all ads are industry c
- What is a Self-Serve Ad Server? In this article we will cover everything you need to know about self-serve advertising, the benefits this brings to all stakeholders and what to look for when deciding on using a self-serve ad platform to start a business.
- EXADS Q2 2022 Product Roadmap Q2 promises updates to financial administration including Paxum mass payout automation and automatic rebilling with SafeCharge, CTAs for video campaigns, 2FA account security, smart bidding for advertisers, anonymous user profiling and more!
- Topics API, the Future Without Cookies Google announced that their plan is pushed to 2023 and brought a new proposal to the table, Topics API. What does this mean for online advertising?
- Why You Need Compliance As an ad network the goal of Compliance is to ensure that your Publisher network is of high quality so that your Advertiser network can get a good ROI for their offers and also protect your network from Malvertising.
- Web Caching for EXADS JavaScript Snippets EXADS has multiple JavaScript libraries for rendering Ads on a publisher’s website. Here we explain the caching strategy used on these JavaScript libraries.
- Why Choose a White Label Ad Server? What is a White Label Ad Server and why should you consider choosing one? Here we bring you 5 solid reasons to help you make that decision.
- What is an Ad Server? Ad serving technology has come a long way since it was first introduced in 1995. Here we explain how the technology works along with essential features every ad server should have.
- EXADS Q1 2022 Product Roadmap Check out the awesome new feature releases we have coming up in Q1, focusing on invoicing and more payment methods.
- EXADS is now an IAB TCF v2.0 Approved Vendor IAB Transparency and Consent Framework (TCF) v2.0 is crucial for Ad Servers, Publishers and Ad Tech Vendors for full GDPR compliance.
- Native Ads Tips Native Ads can be highly effective if you know how to set them up. Here are a few tips for Publishers for getting the most out of them.
- Multi-Format Ad Zones Multi-Format Ad Zones allow Publishers to combine up to ten of their existing Banner and Native Ad zones into a single zone.
- Using Asynchronous Tags Using Asynchronous Tags can help you get faster banner load times. We look at what async tags can do for you and how to use them.
- The Post-Cookie Era Everybody in ad-tech is talking about ‘The Post-Cookie Era’. We look at the effect it will have, and what we're doing to help our users navigate it.
- Outstream Video Outstream Video is a responsive video format that plays automatically (on mute) when more than 50% of it comes into view, and pauses when the user scrolls past it. It's a great new format for our industry and for EXADS.
- COVID's Effect on Ad Tech This article looks at how the pandemic has effected the ad tech industry, and what the future has in store as we begin to emerge from lockdown.
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