Blog · Feature
- EXADS MCP Server: Manage your account with AI Assistants Introducing the EXADS MCP Server. Seamlessly connect AI tools like Claude, ChatGPT, and Cursor to your EXADS account for effortless campaign and zone management.
- EXADS Named Best Display Advertising Platform in 2026 in MarTech Breakthrough Awards Program For the fourth year in a row that EXADS has won a Martech Breakthrough Award, winning “Best Display Advertising Platform.”
- What are Dynamic Contextual Ads? Dynamic Contextual Ads allow Advertisers to create a single master campaign but with dynamically changing ad creatives, CTAs and landing pages.
- Custom Key Value Pairs for Precision-Level Ad Relevance Boost ad relevance with EXADS Custom Key Value Pairs. Learn how this precision targeting tool works with retail media and dating networks use examples.
- EXADS Feature: Email Banner Ad Format Explore the New EXADS feature Email Banner Ad format and how it works, and find out its benefits for Publishers, Advertisers, and Ad Networks.
- Ad Server precision targeting options for Advertiser clients Find out about EXADS' Ad Server precision targeting options for Advertiser clients, including the Custom Key Value Targeting option.
- Best ad server features for advertisers: The Bidder and Conversion Tracking Using EXADS as your white-label ad server comes with a host of free automation and optimization tools that your advertiser clients can use. In this article we look at The Bidder and Conversion Tracking features.
- Industry leading features for Advertisers from EXADS If you are wondering about which platform tools to include on your platform to meet the needs of online Advertisers, find our more about these Industry leading features for Advertisers from EXADS!
- EXADS vs Epom Ad Server comparison As part of an ongoing series, we compare EXADS with other ad serving platform solutions. In this article we do an Epom Ad Server comparison and evaluate 20 key platform features.
- Why do I need an Ad Server? Essential Ad Serving platform features We help you find the best Ad Server for Ad Networks and Publishers offering the essential Ad Serving platform features.
- EXADS latest features and platform updates Discover the latest EXADS features and updates, from advanced analytics to compliance solutions, streamline your campaigns and boost performance with EXADS.
- Categories Settings: Management and Customization Ad Server Categories Settings Management and Customization
- EXADS Feature: DSA Compliance On Saturday 17 February 2024, the European Union’s Digital Services Act comes into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to Article 26 – Online advertising transparency.
- Ad Refresh Publisher Case Study To showcase the EXADS Ad Refresh feature, this publisher case study shows how to increase their ad revenues with Ad Refresh on Banner ad zones, including RDAs.
- Latest EXADS Platform Updates Discover the latest EXADS platform updates in our latest roundup. Stay informed for ongoing innovations and improvements. Your source for EXADS updates!
- Mini Player, a Feature from Fluid Player Fluid Player's Mini Player feature ensures a great user experience by offering uninterrupted browsing for your website visitors, while they enjoy your video content.
- EXADS Q4 2023 Product Roadmap See what's in store for EXADS in Q4. Discover the upcoming features and innovations in our roadmap, offering a glimpse into the future of your experience with us.
- NEW Integration with XBO for Crypto Payments EXADS integration with XBO, allows Advertisers to access Crypto payments and Publishers to avail of the Crypto automatic payouts in over 20 cryptocurrencies.
- Sponsored Listings And Their Benefits Sponsored listings add a new revenue stream for businesses, allow brands to pay for better visibility, and provide an improved advertising experience for consumers.
- Ad Refresh, a Publisher Feature from EXADS EXADS Ad Refresh feature allows publishers to refresh ad content on multiple banner ad zones, including Responsive Display Ads, on their website.
- EXADS Q3 2023 Product Roadmap Get ready for a wave of cool releases in the upcoming quarter as we unveil a series of advancements that will redefine the way our users interact with our platform!
- Increase your advertiser and publisher retention with real-time Customer Support Excellent customer support is a must for digital advertising platforms. Using the right tools can be a game changer in terms of advertiser and publisher retention. The latest EXADS integration, with tawk.to, makes it easy to monitor and chat with customer
- EXADS Q2 2023 Product Roadmap What is in store for Q2 of 2023 for EXADS ad server? New features for admins, publishers and advertisers revealed in the latest product roadmap.
- Smart Bid Case Study: A powerful strategy to turn losing campaigns into winners In this EXADS case study, we will demonstrate how an advertising campaign evolved over time using the Smart Bid feature for one of our clients.
- Smart Bid, EXADS Automated Optimization Feature for Advertisers Smart Bid is a pricing model offered by EXADS, based on machine learning. This optimization feature helps Advertisers to automatically determine an optimal bid for their campaigns.
- Ad serving benefits of Responsive Display Ads Responsive Display Ads are used by 84% of businesses as of 2023 and can have a positive impact on your bottom line. Find out all the benefits that RDAs bring to networks, publishers and advertisers and how to enable the feature on your EXADS ad server.
- Ad serving benefits of Multi-Format Ads EXADS provides industry leading ad formats and placements with Multi-Format Ads, find out the benefits for your advertising business.
- How to use VAST, VPAID, VMAP and VAST Waterfall A guide to the different video ad standards based on VAST, a standard that defines the delivery of Linear and Non Linear ads to a video player. We will be looking at VPAID, VMAP, and also at VAST waterfall. Let's dive in!
- How to Optimize Your Ad Revenue with Ad Refresh, a Case Study Learn from our Ad Refresh case study how publishers boost revenue via this feature, accessible for Banner ad zones and RDAs (Responsive Display Ads).
- EXADS Q1 2023 Product Roadmap We’re making 2023 the year of EXADS with some powerful new features on our Q1 Roadmap. We're talking Ad Format Configurations, Smart Bidding and Bid Shading, User Profiling and more!
- EXADS Q4 2022 Product Roadmap We have some big new features coming your way this quarter! From new targeting options to key enhancements for Video advertising, there is something for everyone.
- Financial Management Tools for Publishers Regardless of the way in which publishers sell their sites and ad zones, convenient financial management tools are key when monetizing traffic.
- Financial Management Tools for Advertisers EXADS offers an excellent system for payments. Advertiser campaign budgets drive revenues for an ad network and in this blog post we show you how advertiser account funding works if you use EXADS ad serving platform.
- Call To Action & Friendly URL for Video Ad Formats This feature allows advertisers to add a CTA on their video ads (In-Stream, Slider and Outstream), that will direct the user towards their service landing page or site.
- Improve creative delivery with WebP image format At EXADS we are committed to providing the best technologies to help advertisers succeed with campaign performance. One of these technologies that helps campaigns to better reach their target audience is WebP.
- EXADS Q3 2022 Product Roadmap Q3 releases from EXADS promise the ability for compliance audits on campaigns, currency customization, a new advertiser payments system, biz dev new system role, new dashboard features and enhanced statistics features and more.
- EXADS Q2 2022 Product Roadmap Q2 promises updates to financial administration including Paxum mass payout automation and automatic rebilling with SafeCharge, CTAs for video campaigns, 2FA account security, smart bidding for advertisers, anonymous user profiling and more!
- Why Choose a White Label Ad Server? What is a White Label Ad Server and why should you consider choosing one? Here we bring you 5 solid reasons to help you make that decision.
- EXADS Q1 2022 Product Roadmap Check out the awesome new feature releases we have coming up in Q1, focusing on invoicing and more payment methods.
- Native Ads Tips Native Ads can be highly effective if you know how to set them up. Here are a few tips for Publishers for getting the most out of them.
- Multi-Format Ad Zones Multi-Format Ad Zones allow Publishers to combine up to ten of their existing Banner and Native Ad zones into a single zone.
- Using Asynchronous Tags Using Asynchronous Tags can help you get faster banner load times. We look at what async tags can do for you and how to use them.
- Outstream Video Outstream Video is a responsive video format that plays automatically (on mute) when more than 50% of it comes into view, and pauses when the user scrolls past it. It's a great new format for our industry and for EXADS.
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