Blog on EXADS | A Powerful Customizable White-Label Ad Server

EXADS 2026 Review: One-Click RTB & Latest Features

Mon, 09 Nov 2026 00:00:00 +0000

As 2026 draws to a close, we’re looking back on a busy year of building. From connecting your AI assistant directly to your account and one-click RTB partner setup, to cookieless retargeting, new ad formats, and richer Statistics, this year’s updates were shaped by your feedback and built to make the platform faster, smarter, and more profitable to run. Here’s a round-up of everything new across the platform for networks, advertisers and publishers, so you can head into the new year making the most of it.

EXADS MCP Server: Manage your account with AI Assistants

Wed, 07 Oct 2026 00:00:00 +0000

The EXADS MCP server connects AI assistants like Claude, ChatGPT, and Cursor directly to the EXADS ad serving platform through the Model Context Protocol (MCP), so ad networks and publishers can ask questions in plain language and get instant statistics analysis of their impressions, ad zones, eCPM, campaign clicks, CTRs, copy a campaign to a new GEO, and revenue.

What it is

The EXADS MCP Server is a connector built on the Model Context Protocol (MCP), an open standard that lets AI assistants work with external platforms in a secure and consistent way. It exposes the EXADS API to AI clients, so advertisers and publishers can query statistics, review their setup, and make changes without navigating the Admin Panel.

EXADS Adds IXOPAY as a Second Payment Orchestrator

Tue, 15 Sep 2026 00:00:00 +0000

Early in 2026, we introduced Celeris, our first payment orchestration platform, and explained how orchestration brings every card provider under a single integration. We are now adding a second option: IXOPAY.

Having two orchestrators means EXADS clients are not tied to one platform. You can choose the one that best fits your markets, your acquirer relationships, and your commercial terms.

What this means for EXADS clients

As with Celeris, advertisers see one single card payment button, and payments are routed behind it according to the rules you define. If a provider is unavailable, your fallback routing takes over, so a single provider issue does not stop an advertiser from topping up.

EXADS is attending TES Affiliate Conferences in Prague

Mon, 10 Aug 2026 00:00:00 +0000

We are excited to announce that EXADS will be attending the TES Affiliate Conference (opens in a new tab) from 25th - 28th September 2026.

Are you looking for a white-label ad serving solution? Book a meeting with Kely now (opens in a new tab) to discuss how you can unlock new revenue streams for your eCommerce site with EXADS’ self-service white-label Ad Serving solution!

EXADS Named Best Display Advertising Platform in 2026 in MarTech Breakthrough Awards Program

Fri, 07 Aug 2026 00:00:00 +0000

DUBLIN, August 7, 2026 – EXADS, the white-label ad serving technology provider that has been developing advertising platforms since 2013, today announced that it has been selected as winner of the “Best Display Advertising Platform” award in the 9th annual MarTech Breakthrough Awards (opens in a new tab) program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.\

Counting What Counts: Billable Event Counting (BURL) for RTB

Thu, 16 Jul 2026 00:00:00 +0000

The measurement gap in programmatic

Anyone who has run real-time bidding at scale knows the frustration: two partners look at the same traffic and report two different numbers. A buyer counts one set of impressions, the supply partner counts another, and the invoice sits somewhere in between. Some gaps are normal as every platform in the chain counts independently, with its own filters, but when the difference grows, it costs time, trust, and clean billing.

AdSecure Integration in EXADS: Automated Security Scanning for Your Campaigns

Mon, 22 Jun 2026 00:00:00 +0000

A new EXADS integration with AdSecure (opens in a new tab) lets you scan advertiser campaigns for security and quality violations, and automatically take action when something’s off.

What’s new

We’ve released a fully revamped AdSecure integration in EXADS.

AdSecure is an automated ad verification and malvertising prevention platform built specifically for ad networks, ad platforms, publishers and advertisers. Using crawler technology, AdSecure scans in real-time the entire ad campaign chain: ad creatives, landing pages and redirects for malvertising, malware, phishing, ad fraud, hidden obfuscated code, IAB non-compliance, inappropriate content, and a long list of other ad-quality issues. AdSecure’s scans simulate activity over a wide range of devices and GEOs and once a violation is detected the client is notified where the offending ad campaign is running and what violations it is causing, so that it can be instantly removed. AdSecure not only protects online businesses from displaying malicious or poor quality advertising, but also protects end users from being exposed to potential cyber criminal activity through malicious advertising.

How to Use EXADS as a DSP: A Complete Guide to White-Label Demand-Side Platform Technology

Mon, 01 Jun 2026 00:00:00 +0000

Whether you’re launching a new DSP business or migrating to a better ad serving solution, this guide explains how white-label ad server EXADS gives you everything you need to run a fully branded, scalable demand-side platform.

What is a DSP?

A Demand-Side Platform (DSP) is the technology that allows advertisers to purchase ad inventory in real time from multiple connected traffic sources — publishers, ad exchanges, ad networks, and Supply-Side Platforms (SSPs). DSPs give advertisers access to large volumes of ad inventory through real-time bidding (RTB), combined with full campaign management and data reporting capabilities.

What are Dynamic Contextual Ads?

Tue, 31 Mar 2026 00:00:00 +0000

Did you know that you can offer Dynamic Contextual Ads to your Advertiser and Publisher clients, when using EXADS white-label ad serving platform? Let’s take a deeper look into what are Dynamic Contextual Ads? How they work and what benefits they bring to both your Advertiser and Publisher clients.

The Problem: The Multi-Campaign Bottleneck\

To target ads contextually and end users, traditionally, Advertisers need to create several different campaigns; each campaign would need specific ad creatives, CTAs, and landing pages to match a creative to a specific keyword or category. This requires creating dozens of individual campaigns. Leading to:

Custom Key Value Pairs for Precision-Level Ad Relevance

Mon, 02 Mar 2026 00:00:00 +0000

EXADS’ Custom Key Value Pairs feature enables ad networks, publishers, and advertisers to activate their own first-party data directly within the ad server.

While EXADS already provides powerful standard targeting options — including Ad Zones, Browser, Contextual, Time Scheduling, Device, GEO, Keyword, Mobile Carrier, Operating System, Domain, IP, and Behavioral Retargeting — Enterprise clients can unlock even greater precision with Custom Key Value Pairs.

This feature allows additional user or contextual data to be passed with each ad request, enabling advanced targeting, enhanced reporting, and landing page tokens.

Custom Ad Experiences: EXADS’ Ad Placement API

Thu, 26 Feb 2026 00:00:00 +0000

EXADS’ Ad Placement API is a powerful solution that redefines how publishers manage and optimize ad delivery. While the API simplifies ad-serving and unlocks advanced formats like Multi-Format Zones and Responsive Display Ads, it also allows publishers to fetch ads for multiple zones in a single request, enabling them to create custom, revenue-boosting ad experiences.

Read on to learn more about EXADS’ Ad Placement API and why you should choose EXADS as your white-label ad server.

Understanding Connected TV: Why use EXADS for your CTV advertising business?

Wed, 04 Feb 2026 00:00:00 +0000

Key Takeaways

CTV is projected to surpass traditional linear TV spending by 2028. (opens in a new tab)

Interactive Innovation: Traditional 30-second spots are evolving into shoppable ads, gamified content, and 3D tours, turning living rooms into digital storefronts.

The “Second-Screen” Opportunity: A third of viewers research brands on their phones right after seeing a CTV ad. Implementing QR codes and retargeting strategies can increase conversions.

Data-Driven Precision: EXADS enables hyper-local and device-specific targeting, such as targeting only iPhone users, leading to higher conversion rates.

EXADS Now Integrates with Celeris to Simplify Card Payments

Wed, 28 Jan 2026 00:00:00 +0000

We’re excited to announce that EXADS integrates with Celeris, a leading payment orchestration platform that simplifies card payments for EXADS clients and their advertisers.

This integration makes card payment management more flexible, scalable, and efficient across multiple payment providers.

What Is Celeris Payment Orchestration?

Celeris is a payment orchestrator that sits between your platform and multiple card payment providers.

Instead of relying on a single processor or managing multiple integrations, Celeris brings all supported card providers under one umbrella, with one single card payment button for your advertisers.

API based ad server vs. Hosted ad server: Choosing the right solution for ad operations

Wed, 12 Nov 2025 00:00:00 +0000

Choosing the right ad serving infrastructure can define how efficiently your campaigns are managed, measured, and scaled. Two common options lead the discussion: API based ad servers and hosted ad servers. While both serve ads and manage campaigns, they differ in flexibility, control, scalability, and technical complexity. Here’s how they compare—and how to decide which fits your business best.

What is a Hosted Ad Server?

A hosted ad server (or managed/SaaS ad server) is a third-party platform that handles all the backend infrastructure, updates, and maintenance. Users log into a dashboard to upload creatives, set targeting, manage campaigns, and track performance.

The Future of CTV Advertising on Mobile

Fri, 30 May 2025 00:00:00 +0000

There is no doubt that Connected TV (CTV) is a key growth area within the video advertising landscape. According to Emarketer (opens in a new tab), ad spend is projected to reach $33.35 billion in 2025 and that number is expected to increase to $46.89 billion in 2028. Although social media currently dominates in video ad spending for marketeers with Meta forecasting video ad revenues of over $48 billion by 2026. CTVs growing share of the video advertising market shows how important CTV is as a strategic channel for advertisers.

EXADS Feature: Email Banner Ad Format

Tue, 25 Mar 2025 00:00:00 +0000

Up until now, EXADS offered one email based ad format: Email Clicks. We strive to continue expanding our offering of monetization opportunities to website Publishers and their Advertisers. So, we have added yet another email-based format: Email Banner ads (opens in a new tab), a display Banner ad that can be embedded on Publisher email campaigns. Read this article to find out the benefits of Email Banner for Publishers, Advertisers and Ad Networks, and how to use it with EXADS.

Ad Server precision targeting options for Advertiser clients

Fri, 14 Mar 2025 00:00:00 +0000

Advanced targeting options help your Advertiser clients achieve a better message reception, better engagement, and higher conversion rates, ultimately generating a more profitable outcome for everyone involved including you. This is why it is important to work with an Ad Platform that allows you to offer the best possible targeting settings. To help you choose which EXADS Ad Server precision targeting options for Advertiser clients you need, we have listed them all below: Ad Zones, Browser, Contextual, Time Schedule, Device, Location/GEO, Keyword, Mobile Carrier, Operating System, Domains, IPs, Behavioral Retargeting, Key Value Pairs, and more.

Best ad server features for advertisers: The Bidder and Conversion Tracking

Fri, 21 Feb 2025 00:00:00 +0000

Using EXADS as your white-label ad server comes with a host of free automation and optimization tools that your advertising clients can use. In today’s competitive market, tools that are integrated into an ad serving platform and are free to use, are of prime importance to your advertising clients. It can make the difference between them choosing to spend their budgets with your ad server or that of a competitor. Luckily EXADS provides some of the best ad server features for advertisers, to ensure that your ad serving business is competitive and to help you attract more and more advertising clients. In this blog post we will look at two free advertiser features provided with our self-service ad serving platform: The Bidder and Conversion Tracking. Both are very powerful tools independently, but using a combination of the two will give your advertising clients control over their campaign bidding automation and real-time campaign tracking for optimization. Let’s dive in!

Industry leading features for Advertisers from EXADS

Fri, 15 Nov 2024 00:00:00 +0000

If you are looking to build your own online advertising platform and hoping to attract Advertiser clients, you need to find yourself an Ad Server packed full with robust features with which to support their advertising ventures. EXADS’ White-label Ad Serving Technology offers several high performing popular ad formats, deep targeting features and smart optimization tools that are key for your clients to reach their business goals. This allows you to offer them a productive and positive experience when using your platform, making you stand out from the competition. Continue reading to find out about the industry leading features for Advertisers from EXADS!

EXADS vs Epom Ad Server comparison

Wed, 02 Oct 2024 00:00:00 +0000

UPDATED October 2, 2024 - There are many ad servers on the market today that allow any business to use and rebrand the technology in order to launch an Ad Network to monetize online advertising. It can be very confusing to know which one is the best solution. As with all technology solutions, apart from the basic offering there are always slight differences with differing or extra features. As part of an ongoing series we are comparing EXADS with other ad serving platform solutions, this is evaluated by looking at 20 key features: general features, features for Publishers & features for Advertisers. On this occasion we are doing an EXADS vs Epom (opens in a new tab) As Server comparison.

How to monetize a fashion e-commerce website or mobile app with ads

Thu, 26 Sep 2024 00:00:00 +0000

Are you wondering how to make extra revenues for fashion e-commerce websites? If you are a fashion retailer selling garments online either via a website and/or mobile application, your business is in a growing market. According to Statista (opens in a new tab), In 2024, the global e-commerce fashion industry is forecast to reach an overall market value of $781.5 billion U.S. with estimates that the industry is expected to increase by 28%, to reach a value of over $1.6 trillion U.S. by 2030. In this article we will give you tips and best practices for effective strategies for earning new revenues by serving non intrusive ads to your website or mobile apps audience.

Fluid Player feature: Suggested Videos

Thu, 05 Sep 2024 00:00:00 +0000

Fluid Player is a HTML5 lightweight video player, known for being fully customizable and flexible, and a favorite among website Publishers. In order to continue bringing improvements designed to maximize your traffic monetization results and improving your end user experience, we have recently added a Suggested Videos grid at the end of the main video in your website players. With the new Fluid Player Suggested Videos feature you can recommend new videos to watch to your end users, increasing their watch time by providing new interesting content, thus prompting them to stay on your website longer and making Fluid Player the best free video player to extend end user viewing time on website.

The Walled Gardens of digital advertising

Wed, 31 Jul 2024 00:00:00 +0000

The term “walled garden” is becoming increasingly popular in advertising, but what does it refer to? As the words suggest, a walled garden in ad tech is a closed platform, or ecosystem, in which the technology provider has total control over the content shown and its applications. The owner of the walled garden will also determine the functionalities available to advertisers to create and manage their campaigns targeting the audiences available within the walled garden.

Ultimate RTB and Programmatic Guide for beginners

Thu, 18 Jul 2024 00:00:00 +0000

A few days ago we brought you the Ultimate online advertising Ad Tech glossary. On this occasion, we bring you this Ultimate RTB and Programmatic Guide for beginners to focus on one sector of online advertising: Programmatic advertising, defined as the automated purchasing and placing of digital ads. The Programmatic sector evolves especially fast, heavily relying on tech developments such as AI in order to bring an optimized experience to all stakeholders. Programmatic advertising is preferred by many agencies and Advertisers due to its increased efficiency, reach, and scalability. While this automated form of RTB Programmatic media buying and selling continues to evolve, it also introduces new terminology to the marketing world. Continue reading our Ultimate RTB and Programmatic Guide for beginners to find out, through the ELI5 methodology, how does Programmatic advertising work?

Ultimate online advertising and Ad Tech glossary

Wed, 26 Jun 2024 00:00:00 +0000

Ever since its beginnings back in 2000, the Ad Tech Industry has never stopped evolving and expanding; from the rise of Programmatic, the surge of data-based Advertising, the Mobile revolution and, lately, Privacy regulation changes, this industry is constantly reinventing itself. This also means that its terms and concepts also keep on changing, making the Ad Tech advertising jargon terms widely extensive, and maybe a bit daunting for some. At EXADS we strive to make your Advertising ventures go as smoothly as possible: From making our robust Ad Serving platform and professional tools available to you, to writing useful articles filled with tips and information designed to guide you towards your Advertising business’ success!

Google's Chrome Manifest V3 (MV3) Impact on Ad Blockers and Ad Tech

Thu, 13 Jun 2024 00:00:00 +0000

Could 2024 finally be the year when everybody will be seeing digital ads? Will this Manifest help Advertiser ads beat Ad Blockers? Could we witness one of the biggest growth rates in digital advertising? After a buildup of over 6 years, Google’s Manifest V3 was rolled out this past June 3rd 2024, considerably weakening Chrome ad blocker extensions and leaving the door open for Ad Tech.

The move, first announced in 2018, came under a lot of scrutiny due to what could be considered a conflict of interests. Google, a tech giant whose main revenue comes from advertising, has been making significant changes to their web browser that will have a direct impact on the ability of ad blockers to function as effectively and freely, adding restrictions to these and all Chrome extensions.

Ad Refresh Q1 review: Innovation in ad viewability

Mon, 27 May 2024 00:00:00 +0000

Introduction: Innovation in ad viewability
The Ad Refresh Feature
- What is Ad Refresh?
- How does Ad Refresh work?
Ad Refresh data
- Network data generated for Ad Refresh
- Ad Refresh growth potential
Ad Refresh Case Studies
Ad Refresh Benefits: Finding the right balance of website content versus advertising
- Publisher Benefits
- Advertiser Benefits
Conclusion: Innovation in ad viewability

Introduction: Strike the right balance of website content versus advertising

EXADS is a white-label ad serving technology provider. Our self-service display advertising platform helps ad networks, publishers, and advertisers achieve their advertising goals. Innovation in ad tech is constantly changing and it’s a fine balance between Publishers monetizing their content with ads while ensuring a great end user ad experience. A website’s end user should be able to enjoy its content without being bombarded with ads, finding the right balance for the number of ad zones on a website’s pages is key. If an end user sees too many ads, then they are unlikely to stay for long on the website, or never visit the website again. A website that has engaging content and the right amount of ads will have long term users who keep coming back to view its content. These types of end users are considered quality end users, and in turn this equates to the website site having quality traffic sources. Quality traffic sources are the most desired target market by Advertisers. This is because, if the website has just a few ad zones on each webpage, the advertiser’s ad has more visibility because it is not competing with many other ads from advertisers. Additionally, less ads per page ensures a great ad viewing experience for end users and they can click on ads that are relevant to their needs.

The Ultimate Guide to Header Bidding and Prebid.js

Fri, 17 May 2024 00:00:00 +0000

Introduction
What is Header Bidding?
- Waterfall vs. Header Bidding
What is Header Bidding Wrapper?
Header bidding wrapper vs. Prebid.js
Header bidding wrappers
- Advantages and disadvantages of Perbid.js and Prebid Server
How to set up Prebid.js
Prebid.js integration with EXADS
Conclusion

Introduction

Programmatic advertising has come a long way since its beginnings. There are several types of programmatic advertising like RTB (Real Time Bidding), Private Marketplace and Direct Deals. In this article, we try to tackle some key questions: what is header bidding, what is header bidding wrapper, and one of its most known implementations, Prebid.js. We look at how and why header bidding gained popularity and why Prebid came into existence. Finally, we explain some technical challenges of both Prebid.js and Prebid Server to help you decide which of these solutions is more suitable for you. Let’s look into it!

Why do I need an Ad Server? Essential Ad Serving platform features

Mon, 29 Apr 2024 00:00:00 +0000

First, a little refresher: What is Ad Serving?
- Ad Network vs Ad Server: Find the best Ad Serving platform
12 must-have Ad Server features for Ad Networks and Publishers
Conclusion: Why do I need an Ad Server?

First, a little refresher: What is Ad Serving?

Have you ever asked yourself ‘why do I need an Ad Server to make my online advertising business thrive?’, we answer your question in this article. But first, let’s get the basics sorted: What is Ad Serving? Ad Serving refers to the tech process that uses software to place online ads on Publisher platforms, like websites, social media, mobile apps, or video streaming platforms. The process happens in milliseconds: When an end user visits a site or an app that has ad zones enabled, the browser sends an ad request to the Publisher’s Ad Server to fill in an ad placement, based on the rules that are defined by Advertisers and Publishers on the Ad Serving platform utilized, including targeting, ad format, bidding, etc. For instance, if a Publisher has a Native ad zone on his Gambling website, the Ad Serving platform that they are using selects a relevant Native ad from an Advertiser campaign that matches the audience’s interests within the Gambling vertical.

Contextual Targeting: The Cookieless Advertising alternative

Thu, 18 Apr 2024 00:00:00 +0000

EXADS’ advanced and custom targeting capabilities allow Advertisers to reach audiences with maximum precision through a wide spectrum of targeting options; including Browser, Time Schedule, Device, Location/GEO, Keyword, Mobile Carrier, Operating System, Behavioral, and Contextual. In this article we will focus on Contextual Targeting, completely non-reliant on third-party Cookies and with which you can seamlessly match ads with website content topics, ensuring the best possible end user experience. Keep reading to learn more.

EXADS is a High Performer in the G2 Spring Reports

Mon, 08 Apr 2024 00:00:00 +0000

The leading user-generated review platform G2 has recently published its Spring reports. Which are launched every quarter to show the highest ranked software platforms on the market. EXADS is proud once again to announce that thanks to our client reviews we have been awarded four more Trust Badges as a High Performer in the G2 Spring Reports! EXADS has maintained High Performer badges in the categories of Cross-Channel Advertising software, Mobile Advertising software, and Display Advertising. The newly acquired badges are within the categories Europe Mobile Advertising, EMEA Mobile Advertising, Europe Cross-Channel Advertising, and EMEA Cross-Channel Advertising.

How to choose the best Ad Server for my online business

Thu, 21 Mar 2024 00:00:00 +0000

What is an Ad Server and how does it work
EXADS’ White-Label Ad Server clients:
Conclusion

What is an Ad Server and how does it work

An Ad Server is an online platform used for serving digital ads alongside content consumed by end users. The ads are shown to end users on Publisher platforms: websites, social media, mobile apps or video streaming platforms. With an Ad Server these Publishers can create ad zones on their platform and sell them to Advertisers, who will win the ad zone spot upon placing the highest bid. Therefore, the key role of Ad serving platforms is that they are needed by Publishers in order to monetize their content, Advertisers need the ad serving platform to be able to promote and sell their services via the Publisher’s audience. Therefore the ad serving platform is the middleman that can further monetize a network of Publisher and Advertiser clients.

How to Monetize Online Gambling Platforms

Thu, 07 Mar 2024 00:00:00 +0000

How to monetize Online Gambling platforms
Why use a White-label Ad Server to monetize Gambling websites and apps?
How do I choose the best Ad Server to monetize Gambling platforms?
Conclusion

How to monetize Online Gambling platforms

Online Gambling Membership websites and apps offer great traffic monetization opportunities, as an ever-growing market that is reaching new peaks of end user volumes every single year. In fact, according to Statista (opens in a new tab), the online Gambling market is expected to reach a revenue of US$107.30bn by 2024 worldwide, resulting in a market volume of US$138.10bn by 2028, with an annual growth rate (CAGR 2024-2028) of 6.51%, reaching 243.2m users by 2028 across the globe.

EXADS latest features and platform updates

Thu, 22 Feb 2024 00:00:00 +0000

General Features: Latest EXADS features and platform updates
- How EXADS helps you with DSA Compliance
Administrator only latest EXADS features and platform updates
Advertiser only latest EXADS features and platform updates
- Campaign Edit Button in Statistics
Interesting articles you might have missed
Conclusion: Latest EXADS features and platform updates

Discover the latest EXADS feature and platform updates! From advanced analytics to compliance solutions, explore how you can streamline your campaigns and boost performance with EXADS. Join us as we unveil the newest tools to elevate your advertising experience. From Ad serving platform with strategic financial management tools to Ad serving platform with advanced statistics and pricing model options.

Categories Settings: Management and Customization

Thu, 15 Feb 2024 00:00:00 +0000

What’s New?
What Can This New Feature Do For Me?
- Details on Ad Server Categories Settings Management and Customization
Conclusions: Ad Server Categories Settings Management and Customization

What’s New?Ad serving platform with Industry leading administrator features

Are you looking for an Ad serving platform with Industry leading administrator features? We are excited to introduce a new feature in our administration system: management of categories and subcategories. This update provides administrators with more refined control over the available content.

EXADS Feature: DSA Compliance

Thu, 08 Feb 2024 00:00:00 +0000

How EXADS is keeping your business compliant with EU Law
What does it mean?
What does this mean for Publishers?
What does this mean for Advertisers?
What does this mean for Ad Networks using EXADS as their ad serving technology
How will this work?
What EXADS’ Ad Serving Clients should do
Benefits to EXADS Ad Serving Clients
- Benefits to Publishers
- Benefits to your Advertiser Clients
More about Compliance

How EXADS is keeping your business compliant with EU Law

On Saturday 17 February 2024, the European Union’s Digital Services Act comes into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to Article 26 – Online advertising transparency (opens in a new tab). The purpose of this law is to facilitate EU end users to be able to identify the Advertiser behind every ad that is shown on a website or within an app. For this purpose, the information will be extracted from data provided by your Advertisers in their admin panels.

EXADS is Attending the TES Affiliate Conference 2024

Fri, 26 Jan 2024 00:00:00 +0000

We are excited to announce that EXADS will be attending TES Affiliate Conference 2024 (opens in a new tab), where Publishers, Ad Networks, Media Buyers, Affiliates, Advertisers, & Content Creators meet. This will take place from the 24th to the 27th February 2024, at The Oitavos Hotel, Cascais, Portugal.

Why meet with EXADS?

Talk to Barry O’Sullivan (opens in a new tab), our Product Director, or Ana Belen Serrano (opens in a new tab), our Senior Sales Manager, about our comprehensive range of white-label, self-service, and customized ad serving solutions. At the show, be sure to check out Barry’s presentation on “Monetize your Publisher business with your own ad server”.

What is an Email ad server

Thu, 18 Jan 2024 00:00:00 +0000

Table of Contents: how to build an Email ad server

What is an Email ad server
- How does Email Advertising work?
Benefits of Email Advertising
EXADS Email Ad Server Publisher Experience
Conclusion

What is an Email ad server

So, what is an Email ad server and how to monetize email lists? An Email ad server serves one type of advertising: Email Advertising. And, with over 4.3 billion email users worldwide in 2023, Email Advertising is a great business! According to Statista (opens in a new tab), in 2023, Email Advertising revenue was estimated at US$10.89 billion, and it is projected to reach **US$**12.33 billion by the end of 2024, with Email Advertising expected to be worth US$17.9 billion in 2027.There are many types of web-based businesses of different industries that choose to monetize their traffic based solely on Email Advertising. This form of advertising serves them as an additional source of income, to diversify their revenues and to grow into bigger brands. We are talking about websites and apps for E-commerce, Membership, Listings and Dating, as well as B2B and Lead Generation Companies.

Ad Refresh Publisher Case Study

Thu, 11 Jan 2024 00:00:00 +0000

The latest new feature launched by EXADS is without a doubt a valuable add-on to any ad platform. In this Ad Refresh case study, we will showcase how your publishers can optimize their ad revenues by using the feature currently available on Banner ad zones, including RDAs (Responsive Display Ads), using the EXADS Ad Refresh feature.

Ad Tech Trends for 2024

Thu, 04 Jan 2024 00:00:00 +0000

As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in 2023 the entire industry had to accept the fact that the deprecation of cookies is here and there is a huge emphasis on first-party data. Thirdly, the changing behaviors and attitudes of consumers have generated a great expectation for non-disruptive advertising and a lower tolerance for disruptive ads. At the same time, there is a need for better capabilities for measuring the return on investment in advertising. So how will all this be reflected in the ad tech trends for 2024? This article was also published in December in Martech Series! (opens in a new tab).

How to Monetize E-commerce Websites with Ads

Thu, 14 Dec 2023 00:00:00 +0000

Opportunities for Suppliers and Other Advertisers
Unlocking the First-Party Data Goldmine
Monetization strategies for E-commerce websites
- Monetizing with Sponsored Listings
- Monetizing with Email Ads
How to monetize E-commerce websites with Ads
- The Easy Route to Ad Monetization
- Essential Features for Monetizing E-commerce Websites with Ads
Launching a Monetization Solution with EXADS

In their Retail trends for 2023! (opens in a new tab), Deloitte has highlighted a crucial priority for retailers: maximizing the value of customer data to generate incremental advertising revenue. There is no doubt that e-commerce is continuing its ascending trend, meaning that more and more people visit e-commerce websites daily. The data that e-commerce websites gather from all of these visitors, whether they make a purchase or not, is a highly valuable asset that can be monetized by displaying relevant ads. In this article, we look at how to monetize e-commerce websites with ads and leverage every single website visit.

Latest EXADS Platform Updates

Thu, 07 Dec 2023 00:00:00 +0000

Complete guide to Open Real-Time Bidding - ORTB

Fri, 24 Nov 2023 00:00:00 +0000

RTB vs ORTB
Real-Time Bidding - RTB
Open Real-Time Bidding - ORTB
- ORTB Evolution
Pros and cons of RTB
Discrepancies on RTB
RTB with EXADS (SSP)
RTB with EXADS (DSP)
Conclusion

Real-Time Bidding, or RTB came to the scene before Open Real-Time Bidding, or ORTB was introduced. Its adoption changed the advertising industry and became one of the most important ways of buying and selling ads. One thing that was missing was a standard that could be used by everyone to make the whole process easier. RTB and ORTB complement each other and in this article, we try to explain how it all works. We will touch on some of the key points of both RTB and ORTB that will explain how they are revolutionizing the digital advertising industry.

Open Source Ad Server vs. Hosted Ad Server

Thu, 16 Nov 2023 00:00:00 +0000

What is an open-source ad server?
What are hosted ad servers?
Pros and cons of open source ad servers
- Benefits of open-source ad servers
- Drawbacks of open-source ad servers
Pros and cons of hosted ad servers
- Benefits of hosted ad servers
- Drawbacks of hosted ad servers
Open-source vs. hosted ad servers comparison
Conclusion

Monetizing your digital properties, whether they are websites or apps, is a strategic decision, and it requires the technology of an ad server. The ad server enables you to set up your advertising business and monitor its performance, so it is a crucial part of this process.

Monetizing Membership and Subscription Sites with Ads

Thu, 09 Nov 2023 00:00:00 +0000

In-house solution vs. third-party ad server
Must-have capabilities for ad monetization
Conclusion

Monetizing membership and subscription sites with ads can provide a substantial revenue stream for these businesses. Take for example communities or forum sites, educational sites, fintech platforms, dating, gambling, or any other vertical or niche. These sites already have a vast amount of data on their users, spanning from demographic profiles to interests and behaviors. By monetizing their data, membership and subscription sites can easily deliver personalized advertising experiences to their users. This major advantage makes them the perfect channel for brands that want to target specific audiences.

Monetizing Dating Websites and Apps

Thu, 19 Oct 2023 00:00:00 +0000

How to monetize dating sites and apps?
- The Cost-Effective Path to Ad Monetization
Must-have capabilities for monetizing dating websites and apps
Why advertise on dating sites and apps?
Conclusion

How can monetizing dating websites and apps be optimized for future revenue growth? The key lies in understanding why ad serving in the dating industry is set to drive substantial financial gains moving forward.

Online dating has transformed the way we meet and connect with potential partners. With over 300 million people navigating their way on dating sites and apps, this is a booming industry. According to Statista, the Online Dating market is projected to surge, with the number of users expected to reach a staggering 438 million by 2027.

Mini Player, a Feature from Fluid Player

Thu, 12 Oct 2023 00:00:00 +0000

Exciting news from Fluid Player! We are thrilled to introduce our latest innovation: the Fluid Player Mini Player. As you already know, Fluid Player (opens in a new tab) is your go-to HTML5 lightweight video player, renowned for its flexibility and customization options, making it a favorite among website publishers. With our commitment to enhancing user experience, we are proud to announce the addition of the Mini Player feature in our latest update. Now, your audience can toggle the default player, minimizing it and placing it in the corner of the screen while seamlessly navigating the web page. This intuitive feature ensures uninterrupted browsing while enjoying your video content. The best part? End users can dive into the Mini Player experience right away, without any additional steps required from publishers. Whether showcasing your website content or monetizing video advertising, Fluid Player’s Mini Player is here to elevate your user engagement effortlessly.

Ad Tech Trends from DMEXCO 2023

Thu, 05 Oct 2023 00:00:00 +0000

September 2023 marked yet another successful EXADS attendance to DMEXCO, the leading event for the digital industry. With more than 800 speakers, around 40,000 international trade visitors, and over 650 exhibiting companies and partners, DMEXCO provided an ideal backdrop for closely examining the trends that are currently shaping the landscapes of ad tech and marketing technology (mar-tech) sectors.

EXADS Q4 2023 Product Roadmap

Mon, 02 Oct 2023 00:00:00 +0000

NEW Integration with XBO for Crypto Payments

Tue, 26 Sep 2023 00:00:00 +0000

XBO Crypto Payments for Advertisers
- What can this new feature do for Advertisers?
- Using XBO Crypto as an Advertiser
XBO Crypto automatic payouts for Publishers
- What can this new feature do for Publishers?
- Using XBO Crypto as a Publisher
List of supported Cryptocurrencies

In our continuous efforts to diversify the payment options available to EXADS’ clients, we are delighted to announce our new integration with XBO, a leading crypto payments solution provider.

Retail Media Platforms Explained

Fri, 15 Sep 2023 00:00:00 +0000

Retail Media

Retail media is digital advertising that allows the promotion of products and services on the digital properties of retailers and e-commerce businesses. Usually, these include retail and e-commerce websites and apps, and marketplaces.

EXADS is exhibiting at DMEXCO 2023

Tue, 05 Sep 2023 00:00:00 +0000

We are excited to announce that EXADS will be exhibiting at DMEXCO (opens in a new tab) 2023, Europe’s leading digital marketing & tech event, in Cologne, Germany on the 20th and 21st of September. Come and say hello to our team in Hall 07.1, Stand F-021!

Why meet with EXADS?

EXADS offers a comprehensive range of white-label, self-service, and customized ad tech solutions. The EXADS ad server empowers businesses to take full control of the management, serving, and monitoring of their advertising. Regardless of the business size, industry, or vertical, with EXADS you get the ad platform you need to maximize your revenue.

Ad Refresh, a Publisher Feature from EXADS

Wed, 30 Aug 2023 00:00:00 +0000

Introduction

EXADS’ Ad Refresh feature will help ad platform owners to attract more publisher and advertiser clients, and increase their revenues. This feature allows publishers to refresh ad content on multiple banner ad zones, including Responsive Display Ads, on their website.

Digital Ad Spending Trends

Thu, 24 Aug 2023 00:00:00 +0000

Digital ad spending is on the rise, as it adapts to evolving consumer behaviors, new tech developments, and challenging economic climates. What is becoming clear is that digital advertising is growing more intelligent and efficient, moving away from a broad approach to a targeted one, from tactical to strategic. We see the growth of areas like retail media, and Connected TV, and the emergence of new KPIs and attribution models.

EXADS wins Martech Breakthrough Award

Thu, 17 Aug 2023 00:00:00 +0000

We are proud to announce that EXADS was recognized as the “Best Display Advertising Platform” in the 2023 international MarTech Breakthrough Awards program!

Currently in its 6th year, the prestigious annual awards program acknowledges the top companies, technologies, and products within the present-day global landscape of marketing, sales, and advertising technology.

Martech Breakthrough (opens in a new tab), the leading market intelligence organization honors excellence and recognizes innovation, dedication, and success across a spectrum of technology categories, including marketing automation, performance marketing, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and more.

How to Start an Ad Network

Thu, 10 Aug 2023 00:00:00 +0000

Ad networks have become instrumental in bridging the gap between publishers seeking monetization and advertisers targeting specific audiences across various websites. Whether you’re a digital marketing agency looking to streamline operations or an entrepreneur looking to tap into the vast potential of digital advertising, starting an ad network can be a game-changing endeavour. In this article, we look at the steps required to start an ad network. Let’s dive in!

Ad Placement API for Ad Delivery Management

Thu, 03 Aug 2023 00:00:00 +0000

General Overview

The Ad Placement API is a programming interface that allows developers to integrate and manage ads within their applications, websites, or platforms. It enables the dynamic placement and delivery of advertisements based on various criteria such as user demographics, content context, and available ad inventory. It provides a standardized way to integrate with the ad platform, allowing developers to extract relevant ad creatives, metadata, and tracking information.

EXADS Q3 2023 Product Roadmap

Fri, 28 Jul 2023 00:00:00 +0000

What is Ad Tech and How Does it Work?

Thu, 20 Jul 2023 00:00:00 +0000

According to Grand View Research, the global Ad Tech market size was valued at $886.19 billion in 2022 (opens in a new tab) and is expected to expand at a compound annual growth rate (CAGR) of 13.7% from 2023 to 2030. But what is Ad Tech? If you are relatively new to this ever-growing industry or want to become a part of these winning numbers, you have come to the right place. Continue reading to gain valuable insights on the basics of Ad Tech, and learn useful information to make decisions that will help your advertising business.

AI in Advertising: how AI is transforming Ad tech

Fri, 14 Jul 2023 00:00:00 +0000

AI has been a part of the advertising industry for quite some time. With its remarkable ability to process vast volumes of data and leverage predictive modeling, AI has already facilitated programmatic advertising and real-time optimizations. However, one particular advancement is capturing the attention of marketers worldwide: Generative AI. Unlike the usual AI approaches, Generative AI goes beyond processing existing data; it possesses the extraordinary capability to generate original content, opening up new paths of creativity and personalization. In this article, we delve into the transformative role of AI in advertising, with a specific focus on Generative AI and the opportunities it presents for brands and marketers alike.

How to choose the best Ad Server for Publishers

Thu, 06 Jul 2023 00:00:00 +0000

Publisher ad servers have gained a massive popularity as the perfect platforms to help companies maximize their advertising revenue and streamline their advertising business. With the impending deprecation of third-party cookies and the increasing focus on direct deals, having a reliable and effective ad server has become more important than ever for publishers. In this article, we will explore the key factors to consider when choosing the best publisher ad server for your business.

HACKATHON: Innovation Through Multicultural Tech Creative Exchange

Tue, 04 Jul 2023 00:00:00 +0000

One of the advantages of being employed at a top-tier tech company is our internal Hackathon! Our team of Developers thrives on the excitement of participating in a Hackathon, which requires diverse teams consisting of not just Developers, but also professionals from QA, Sales, Business Intelligence, and Marketing. By including these various roles, each Hackathon project becomes a comprehensive solution that caters to the entire business ecosystem. This fosters a continuous exchange of creativity, fueling personal and corporate growth.

Meet EXADS at Affiliate World in Barcelona!

Thu, 29 Jun 2023 00:00:00 +0000

We are super excited to join the world’s top affiliate and ecommerce marketers and entrepreneurs in one of the most anticipated events of the year, in Barcelona, on the 12th and 13th of July! Our Product Director, Barry O’Sullivan and our CTO, Tiago Oliveira, will be at Affiliate World (opens in a new tab) to meet with companies that are interested in finding cutting-edge ad serving technology.

Increase your advertiser and publisher retention with real-time Customer Support

Thu, 22 Jun 2023 00:00:00 +0000

Why is Customer Support important, in stats
Common queries solved via live chat by an ad network
Why use the tawk.to integration?
So what can you improve with tawk.to?
How does the tawk.to integration work?
Conclusion

With ad tech providers such as EXADS, it is now easy to build your own ad platform, customize it and brand it the way you want. This gives you the advantage of a shorter time to launch, saves you money and resources and allows you to focus on acquiring your clients: advertisers, publishers or both, depending on your business model. But what happens next? This is where the importance of customer support kicks in. Same as in any other business, excellent customer support is a must for digital advertising platforms. Using the right tools can be a game changer in terms of advertiser and publisher retention. Take for example, the latest EXADS integration, with tawk.to, a messaging and customer management software makes it easy to monitor and chat with customers in real time.

Video Player Comparison: Fluid Player, Video.JS and JW Player

Fri, 16 Jun 2023 00:00:00 +0000

Introduction

When it comes to incorporating videos into your website, choosing the right video player is crucial. With numerous options available, conducting a thorough video player comparison is essential. In this article, we will delve into the strengths and benefits of Fluid Player, Video.JS, and JW Player to help you make an informed decision. Discover the key features and advantages of each player, and find out why Fluid Player stands out in this comprehensive video player comparison.

Guide to Statistics API for Ad Serving

Thu, 01 Jun 2023 00:00:00 +0000

In the fast-paced digital advertising industry, being able to quickly and accurately analyze your performance is critical to success. However, given the vast amount of data to manage, analyzing and interpreting it all can be overwhelming without the right tools and resources. This is where our RESTful Statistics API comes in.

What is an API?

An API, or Application Programming Interface, is a set of protocols and tools that enable software applications to communicate with each other. APIs provide a standard way for different software systems to interact and exchange data, making it easier for businesses to integrate different applications and services into their workflow.

The Importance of QA in Ad Tech Product Delivery

Fri, 26 May 2023 00:00:00 +0000

QA in the Ad Tech Industry

In an increasingly competitive digital environment, businesses share the same concern for establishing a strong market presence and ensuring top-notch user experiences. In the ad tech industry, this is no different, and users seek platforms that offer reliable services and smooth functioning of the platform to streamline their processes. For this reason, Quality Assurance has emerged as a critical discipline for ad tech product development, and at EXADS, we give it the utmost importance. Let’s see what QA in ad tech entails!

How to choose a good DSP

Thu, 18 May 2023 00:00:00 +0000

Are you wondering how to choose a good DSP? Interested in understanding why using a DSP is essential for your advertising success? Look no further! In this comprehensive guide, we will delve into the world of demand-side platforms (DSPs), explaining what they are, why they are crucial for effective advertising campaigns, and how to identify the best DSPs available. Gain valuable insights to make informed decisions and optimize your digital advertising strategy.

EXADS Q2 2023 Product Roadmap

Thu, 04 May 2023 00:00:00 +0000

Smart Bid Case Study: A powerful strategy to turn losing campaigns into winners

Thu, 27 Apr 2023 00:00:00 +0000

Introduction

Following the launch of Smart Bid, our pricing model, and our previous blog post that explains how this feature works and what are its benefits, we would like to showcase how an advertising campaign evolved over time, using this feature. This case study is based on the experience of one of EXADS ad network clients, with one of their advertisers. To be specific, we will see how by using Smart Bid with the Native ad format for a range of Dating offers, the advertiser was able to reach their Target ROAS (Return on Ad Spend) of 120%.

Smart Bid, EXADS Automated Optimization Feature for Advertisers

Mon, 24 Apr 2023 00:00:00 +0000

What is Smart Bid and how does Smart Bid work?

Smart Bid is a pricing model offered by EXADS, that is based on machine learning. This optimization feature helps Advertisers to automatically determine an optimal bid for their campaigns by analyzing campaign data such as:

Ad serving benefits of Responsive Display Ads

Thu, 13 Apr 2023 00:00:00 +0000

Introduction
What are Responsive Display Ads?
EXADS RDAs Ad Network Experience
EXADS RDAs Publisher Experience
- Responsive Display Ads publisher benefits
EXADS RDAs Advertiser Experience
- Responsive Display Ads advertiser benefits
Conclusion

Introduction

Responsive Display Ads are used by 84% of businesses as of 2023, as shown in Google Ads statistics (opens in a new tab). This format has grown in popularity due to the fact that it reduces the number of creatives required for the different types and sizes of banner ads. RDAs, as they are commonly known, help to save time and resources, but also allow advertisers to combine text and images for higher-impact display campaigns. At EXADS we offer both Responsive Display Ads and Multi-Format Ads, giving our clients two performant tools that are required in a competitive market. In our previous blog post, we looked at the benefits of multi-format ads, so now, let’s take a look at the various benefits of Responsive Display Ads.

Ad serving benefits of Multi-Format Ads

Thu, 06 Apr 2023 00:00:00 +0000

Introduction

According to Statista! (opens in a new tab), banner display advertising ad spending is projected to reach US$161.84bn in 2023 and US$207.02bn by 2027. According to Future Marketing Insights! (opens in a new tab), in 2021 the native advertising market was valued at US$94 billion, and in 10 years time, it is expected to reach US$650 billion. EXADS offers a blend of both these ad formats in the form of Multi-Format Ads and Responsive Display Ads. In this article, we will be looking at the benefits of Multi-Format ads.

How to Optimize Your Ad Revenue with Ad Refresh, a Case Study

Thu, 30 Mar 2023 00:00:00 +0000

Ad Refresh, the latest new feature launched by EXADS is without a doubt a valuable add-on to any ad platform. In this Ad Refresh case study, we will showcase how your publishers can optimize their ad revenues by using the feature currently available on Banner ad zones, including RDAs (Responsive Display Ads).

By enabling Ad Refresh, your publishers can serve several ads within one ad zone, per user session, maximizing their audience’s engagement with their website’s content. As our case study will show, this will enable your publishers to increase their viewable impressions as well as the long-term value of their ad zones. Furthermore, it will give advertisers more ad inventory to access, and thus the ad platform will benefit from an increase in auction numbers.

How to use VAST, VPAID, VMAP and VAST Waterfall

Thu, 30 Mar 2023 00:00:00 +0000

What are video ad standards?

Video ad standards are important for the advertising industry, as a way to standardize communication between different ad delivery systems. The Interactive Advertising Bureau (IAB) defines different standards for video ads to ensure that the ads are displayed correctly and that all stakeholders can interpret the data accurately. In this article we will present the different video ad standards based on VAST, a standard that defines the delivery of Linear and Non Linear ads to a video player. We will be looking at VPAID, used for rich-media ads, at VMAP, as a way of adding timing data to ads, and also at VAST waterfall, which defines the ways a video player may handle fallback ads. Let’s dive in!

What is a Publisher Ad Server and How to Build One

Thu, 16 Mar 2023 00:00:00 +0000

What is a publisher ad server?
- Publisher ad server definition
Examples of ad servers for publishers
How a Publisher ad server works
Benefits of Publisher ad servers
Why choose a third party provider?
EXADS Publisher ad server
Conclusion

What is a Publisher ad server?

The Publisher ad server is the digital property owner’s perfect solution for third party cookie deprecation and for taking complete control over their advertising business. When major publishers are increasingly focusing on direct deals, premium content providers are getting together to strengthen their offering, and retail media networks are showing their ad revenue capabilities, there has never been a better time for publisher ad servers.

Best Video Player for Video Ad Monetization - Fluid Player

Thu, 02 Mar 2023 00:00:00 +0000

Video ads are the most compelling ad format as they manage to engage audiences and convey messages consistently. With this in mind, many publishers are looking for the best video player for video ad monetization. Free and open source, Fluid Player has established itself as one of the best video players for publishers. Through its reliability and flexibility, it helps them make the most out of their video content.

Table of content:

Video advertising and the role of video players
How are video ads served by the video player?
- How does the video player work for programmatic advertising?
The 5 key video player features
Fluid Player features
How to set up Fluid Player for your site
Conclusion

Video advertising and the role of video players

Since 2020, the worldwide video ad spending has continued to grow, and the projections from Statista (opens in a new tab), show that this trend will continue in 2024, reaching an estimated value of $120 Billion:

5 Reasons to Meet EXADS at TES

Thu, 16 Feb 2023 00:00:00 +0000

We are super excited to attend the TES Affiliate Conference (opens in a new tab), in Cascais Portugal, on 22-25 February 2023 and we hope to meet you there!

Book a meeting with our team to find out how we can help your advertising business!

How can we help you build an ad network?

We build it for you! If you want to build your own fully fledged self-service Ad Network that has your branding all over, EXADS can help you! Building your own ad network from scratch is a lengthy process that requires a lot of resources. We have a solution for that: our white label ad network infrastructure. With over 10 years expertise, you can be sure that our ad serving technology can deliver the robust platform you’ve been looking for. We can build your ad network to your specifications, meaning that you can focus on acquiring your publisher and advertiser clients. It is as easy as that!

Programmatic Advertising, Why and How Should You Use It

Fri, 10 Feb 2023 00:00:00 +0000

Introduction

Programmatic advertising started as a way of capitalizing on remnant ad inventory. Today, due to the developments in programmatic technologies, it is a digital marketing strategy that is defined as the automated purchasing and placing of digital ads. This includes a variety of ads, from display ads to DOOH ads. Let’s run through all its key elements, benefits and the programmatic advertising platforms that make it all happen.

EXADS Data Report 2022 - Ad Serving Data Insights

Thu, 02 Feb 2023 00:00:00 +0000

Introduction

EXADS white label ad server has compiled a Data Report comparing statistics for 2022 across EXADS’ network of ad serving clients to take a deeper look into ad serving data insights. The aim of the report examines data and traffic generated by EXADS with the help of our ad serving technology from the 1st January - 31st December 2022.

EXADS’ Business Intelligence team looked for trends and insights across the +4,516 billion impressions (12.374 billion daily average) served globally via EXADS in 2022.

EXADS Q1 2023 Product Roadmap

Thu, 26 Jan 2023 00:00:00 +0000

We’re making 2023 the year of EXADS with some powerful new features on our Q1 Roadmap.

Table of contents:

Ad Server Administration Experience
Advertiser Experience

Ad Server Administration Experience

Ad Format Configurations

EXADS is exhibiting at TES!

Tue, 17 Jan 2023 00:00:00 +0000

Looking for the best platform to power your business? EXADS robust platform offers completely customizable white-label ad serving technology. We serve +12 billion impressions a day, and a wide variety of ad formats. Easy Setup, completely self-service and automatized, with advanced statistics and programmatic tools available.

Want to know more? Come meet us at the TES Affiliate Conferences, at Cascais Portugal, on 22-25 February 2023.

Book a meeting with our Product Director Barry O’Sullivan (opens in a new tab), our Chief Technology Officer Tiago Oliveira (opens in a new tab) and our Customer Success Manager, Mariana Azevedo (opens in a new tab)!

Ad Tech Trends for 2023

Fri, 13 Jan 2023 00:00:00 +0000

Google initiatives
First party data reliance
Contextual targeting for all
CTV leading the way in 2023
The rise of white-label ad servers
Video killed all other ad formats
Conclusions

Ad serving technology continues to evolve at a rapid pace and one way of keeping on top of the latest developments is to look at the pipelines of the most influential companies in the world of ad tech. In this article we look at key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of ad tech in 2023 and beyond?

Build your own Mobile Ad Server with leading technology

Thu, 05 Jan 2023 00:00:00 +0000

Mobile adoption
Mobile growth explained
Mobile advertising growth
EXADS Mobile Ad Server Management Experience: Ad Formats
EXADS Mobile Ad Server Management: Benefits
EXADS Mobile App Developer and Publisher Experience
EXADS Mobile Advertiser Experience
Conclusion

Monetizing an ad server that targets only mobile devices is a very lucrative business model, especially when you see the potential for global growth within the mobile market. This article will answer questions like what is a mobile ad server and what key features you should look for. We will cover market statistics for mobile adoption, mobile advertising industry growth and the benefits of using EXADS to build your own mobile ad server.

Alternative to Revive Ad Server

Fri, 23 Dec 2022 00:00:00 +0000

In the search to find an ad platform that is cost efficient and performant, many businesses look for free ad serving solutions like Revive Ad Server. Although it comes with some real benefits, this open source ad server has a number of limitations, which we’ll be looking at in this article while also highlighting the functionalities and features that make EXADS the perfect alternative to Revive Ad Server.

EXADS has the AdTech knowledge and flexibility to provide you with the ad server that will make a real difference to your resource allocation and most importantly to your revenues.

All eyes on Google in 2023

Thu, 15 Dec 2022 00:00:00 +0000

Although we have seen a push from the digital world to evade the influence of Google, the tech giant continues to be a dominant force in this space. So much so that at least three of its projects can sway the direction of the digital advertising industry.

To place it all into context, Google’s advertising revenue has slowed down. Its rivals and newer players are starting to erode its advertising business. This was also highlighted in The Economist (opens in a new tab):

UX Design in Ad Tech Product Development: EXADS

Thu, 08 Dec 2022 00:00:00 +0000

With the digital space becoming increasingly crowded, businesses have the shared concern of establishing a strong presence in the market and offering the greatest user experience to their audience. In the ad tech space, users look for Ad Serving platforms that come packed with powerful features and that ultimately make their lives easier. This is where UX Design has become a fundamental discipline for ad tech product development, and at EXADS we take it seriously. We listen to our users, learn from them and base our decisions on their needs and preferences.

Supply Side Platform (SSP) explained

Thu, 24 Nov 2022 00:00:00 +0000

Introduction

Programmatic advertising has changed the game of digital advertising, and helped both advertisers and publishers diversify and grow. It is an advertising method that yields great results and has proven to be targeted, scalable and efficient. In a previous blog post, we looked at the Demand Side Platform (DSP) as the programmatic advertising platform available to Advertisers to increase their reach and revenues. Publishers in turn, can use a Supply Side Platform (SSP). So what is an SSP, how does it work, and how does it benefit Publishers? In this article, we are going to answer all of these questions and more.

Advertising Campaign Case Study: Using EXADS features

Tue, 15 Nov 2022 00:00:00 +0000

In our previous blog post Best ad server features for advertisers: The Bidder and Conversion Tracking, which you can read here, we highlighted two free advertiser features provided with our self-service ad serving platform: The Bidder and Conversion Tracking. So in this post we show you an advertising case study example. The advertising campaign case study demonstrates how both these features work together. The Bidder gives advertisers full control of their bidding optimization to block underperforming ad zones while ensuring that campaign bids are kept within the advertisers KPIs and budgets are not burned on non performing ad zones. Secondly, the Conversion Tracking feature gives advertisers real time data in order to see if the campaign is making a profit, break even or loss, in order for advertisers to make real time optimization decisions to generate a positive Return On Investment (ROI).

Demand Side Platform - Programmatic Solution for Advertisers

Tue, 01 Nov 2022 00:00:00 +0000

Programmatic advertising offers a lot of benefits so it is no surprise that it has become an integral part of marketing strategies. Demand Side Platforms (DSP) and Supply Side Platforms (SSP), are the two programmatic solutions available for Advertisers and Publishers. Together, these technologies provide the opportunity of reaching wider audiences, maximizing ad spaces and offering all the benefits of automation. Programmatic advertising allows brands to optimize their advertising spend while maximizing the publisher’s revenue from ad space.

EXADS Q4 2022 Product Roadmap

Tue, 25 Oct 2022 00:00:00 +0000

We’re looking to close out the year with some whopper new features here at EXADS. Here are just some of the new enhancements we plan to ship your way over the coming months in Q4 2022.

EXADS Ad Server Management Experience

Key/Value Custom Targeting

This feature will allow advertisers to target their campaigns based on custom values assigned and passed through by Publishers on Ad Zones. The custom key value pairings themselves will be defined by the Ad Server Administrator. These keys and associated values can be static, dynamic or based on a numeric value range. From there Publishers will have the ability to assign values to these custom keys for Advertisers to target. Advertisers will also have the ability to use these values as custom tokens on landing pages. In addition we will build new reporting whereby each custom targeting key will feature as a dimension in Statistics and for reporting based on all our existing metrics today.

Choosing a Video Ad Server Built for Performance

Thu, 13 Oct 2022 00:00:00 +0000

A Video ad server solely serves Video advertising formats. Videos have seen exponential growth in online advertising over the last few years, thanks to the rise in popularity of social media video platforms such as TikTok and YouTube. As a result, and according to Statista (opens in a new tab), in 2021, digital video advertising spending in the US was estimated at 55.34 billion U.S. dollars and it is projected to increase to 78.5 billion by 2023. If you want to be a part of this growing market, you need to choose the best video ad platform, that is built for performance.

EXADS is a High Performer in the G2 Fall Reports

Thu, 06 Oct 2022 00:00:00 +0000

G2, the leading user-generated review website, has recently published its Fall reports. EXADS is proud to announce that thanks to our client reviews we have been awarded three more High Performer Badges. (opens in a new tab)

The G2 reports are generated every quarter and continue to be a reference for buyers looking to purchase the best software available in the market.

EXADS has maintained its badges on the Cross-Channel Advertising software category and on the Mobile Advertising software category, while adding a new badge for the Display Advertising category.

Digital Marketing and Ad Tech Trends from DMEXCO 2022

Thu, 29 Sep 2022 00:00:00 +0000

DMEXCO 2022, Europe’s most important expo and conference for digital marketing & ad tech, was the first major event attended by EXADS, and what an event it was! With 40,000 trade visitors from 91 countries and 560 companies taking part, we couldn’t have asked for a better platform to showcase EXADS’ white label solutions.

Moreover, DMEXCO provided us with a lot of insights into the Digital Marketing and Ad Tech trends that are shaping up the future.

Financial Management Tools for Publishers

Thu, 22 Sep 2022 00:00:00 +0000

Publishers are the digital property owners that supply the space for advertisers to place their ads on. Publishers can do this either through an ad network that acts as an intermediary between the publisher and advertisers, or directly. Regardless of the way in which publishers sell their sites and ad zones, convenient financial management tools are key when monetizing traffic. Publishers, same as any other provider, want to be paid in a safe and timely manner.

Discover EXADS and AdSecure’s ad compliance integration at DMEXCO

Thu, 15 Sep 2022 00:00:00 +0000

At EXADS we realize that malvertising, the lack of ad compliance and bad quality ads are highly damaging for ad serving platforms and this is why we have taken measures to prevent this from happening to our clients. To get a better understanding of how platforms and the end users can be affected, we look at two possible scenarios:

In the first scenario, we consider an ad network, serving ads to their publisher network, without checking the ad campaign and landing page URLs before or after launch. Behind this campaign, we have a malicious advertiser who injected a code into the campaign, once he wins the bids for the publisher ad zones. Oblivious of this, the ad network allows the campaign to run. An end user clicks on the ad and is immediately served a pop up telling them their device is infected with viruses and locks access to the end user’s files on the device. The end user is asked for money in exchange for unlocking their device. This is called Scareware (opens in a new tab) or Ransomware.

Real Time Event Processing at Massive Scale

Fri, 09 Sep 2022 00:00:00 +0000

At EXADS, real time events are an important data source for our SaaS platform. Every impression, click, action, bid, etc. has to be tracked and stored appropriately. Building a system that is capable of handling tens of billions of such events daily is not a trivial task.

Events generated by our systems have to be processed and transported to different databases to help us with the following main use cases:

EXADS is exhibiting at DMEXCO

Thu, 01 Sep 2022 00:00:00 +0000

We are excited to announce that EXADS will be attending DMEXCO (opens in a new tab), Europe’s leading digital marketing & tech event, in Cologne, Germany on September 21- 22!

Come and meet with our team (opens in a new tab) at our stand in the World of TechHall 06.1 | Stand E040!

! (opens in a new tab)

Why meet with EXADS?

As a white label ad serving technology provider, EXADS can help publishers, advertisers, networks and agencies build their ultimate self-service ad platforms.

Product Delivery @ EXADS

Thu, 25 Aug 2022 00:00:00 +0000

EXADS has become the leading white label ad platform (opens in a new tab) of choice for many advertising professionals. This is all down to a cross functional team of product, marketing, engineering, design and quality professionals who work to continuously deliver on a roadmap of awesome product features each and every day. Let’s jump in to discover the frameworks and processes in place to make the continuous delivery of our product roadmap possible.

EXADS Data report Q1 v Q2 2022

Tue, 09 Aug 2022 00:00:00 +0000

EXADS white label ad server has compiled a Data Report comparing Q1 & Q2 of 2022. The aim of the report is to look at data and traffic generated by EXADS 1 January-30 June 2022.

EXADS’ Business Intelligence team looked for trends and insights across the 2,176 billion impressions (12 billion daily average) served across EXADS clients’ global ad serving networks for the two quarters.

Report Contents

Advertiser & Publisher Trends
Impressions per Device Share
Tier 1, 2 and 3 Countries Impressions & Browser Share
RTB Connected Sources & Events
Ad Format Trends:
Conclusions

Advertiser and Publisher Trends

Comparing Q2 with Q1, the number of active advertisers increased by 5.2% in Q2 therefore active ad campaigns also grew by 6.9% and the number of campaign variations also showed an increase of 5.09%.

Financial Management Tools for Advertisers

Thu, 04 Aug 2022 00:00:00 +0000

Having a good payment system for any SaaS application is a prerequisite to building customer loyalty. This is an even more important feature when we consider the fast-paced world of digital advertising. Successful advertising campaigns rely on the ability of implementing real-time optimizations which often require additional funds from advertisers for advertiser campaign budgets. Moreover, we want to make sure that the available payment methods are varied enough to cover most clients’ requests and that they are safe, secure and compliant.

Call To Action & Friendly URL for Video Ad Formats

Tue, 02 Aug 2022 00:00:00 +0000

EXADS added a new feature that will increase the revenues of both our Advertisers and Publishers who serve Video ads via our platform: the Video Call To Action (Video CTA).

This feature allows advertisers to add a CTA on their video ads (In-Stream, Slider and Outstream), that will direct the user towards their service landing page or site. Publishers are also able to control whether they allow video CTAs on their ad zones as a means of improving the CTR. Below, we will explain the benefits of using this new feature, and how easy it is to set up from the ad platform admin panel.

Improve creative delivery with WebP image format

Thu, 28 Jul 2022 00:00:00 +0000

Here at EXADS we are committed to providing the best technologies to help advertisers succeed with campaign performance. In this article we’ll talk about one of these technologies and how it helps campaigns to better reach their target audience: WebP.

But first, we’ll need to have a look at how ads are actually delivered, so let’s dive into it.

How Ad Serving works?

We talked about how ad servers and ad serving works in a previous post. You can jump and read that article first if you want to have a deeper look at the overall ad serving flow. In this article we’ll focus on a specific part of it and the summary below should be enough for now.

What is a Native Ad Server?

Thu, 21 Jul 2022 00:00:00 +0000

What is a Native Ad Server?
How Native Advertising Works
Benefits of Native Advertising
EXADS Native Ad Server Management Experience
EXADS Native Publisher Experience
EXADS Native Advertiser Experience
Conclusion

What is a Native Ad Server?

A Native ad server serves one form of advertising only: Native advertising. And Native advertising is big business! According to Future Marketing Insights (opens in a new tab), in 2021 the Native advertising market was valued at US$94 billion, in 2022 it is expected to rise to US$100 billion and in 10 years time, the projection is that the Native advertising market will be worth US$650 billion.

EXADS Q3 2022 Product Roadmap

Thu, 14 Jul 2022 00:00:00 +0000

We’re sizzling our eggs on the sidewalk here at EXADS HQ for a summer load of hot new features. Here are just some of the new features we plan to ship your way over the coming months in Q3 2022.

EXADS Ad Server Management Experience

Compliance Audits on Campaigns!

We have been researching this for a number of months now and fielded much feedback from our clients. In Q3 we plan to introduce a feature allowing Administrators to review and audit newly-added campaigns on their Ad Server. This compliance audit feature will allow them to approve or reject campaigns for running on their Ad Server. Giving them more control over what campaigns are running at any time.

EXADS is recognized as a High Performer on G2 in the Summer 22 Reports

Wed, 06 Jul 2022 00:00:00 +0000

The G2 Summer Reports were released at the end of June, showing the highest rated software providers on the market. We are thrilled to announce that based on actual client reviews, EXADS gained a place among the top rated providers in three categories and earned four G2 Trust Badges as a High Performer:

How to ensure you serve IAB Standard quality ads

Tue, 28 Jun 2022 00:00:00 +0000

This is a guest blog post written by ad quality and ad security solution AdSecure. One of the factors that contributes to the success of any digital ad campaign is compliance to industry standards. However, manually checking the compliance of every ad, image and campaign can be daunting, especially when dealing with hundreds or thousands of campaigns.

This is why EXADS, through its integration with AdSecure, can ensure that your ad campaigns are aligned with the standards set by the Interactive Advertising Bureau (opens in a new tab)(IAB), the advertising business organization that develops industry standards, guidelines and best practices for digital ads; the Coalition for Better Ads (opens in a new tab); and Google, which owns the world’s biggest ad browser, Chrome, with a market share of 65.27% as of 2021. These industry bodies and Google, have set certain standards that should be abided by in order to:

What is a Self-Serve Ad Server?

Thu, 19 May 2022 00:00:00 +0000

If you want to monetize a website as a Publisher or monetize a network of websites as an Ad Network by selling online ad inventory to advertisers, a white label self serve ad platform is one of the best and quickest ways to get your business up and running. In this article we will cover what is self serve advertising, the benefits this brings, and what to look for when deciding on using a self-serve ad server to start a business.

EXADS Q2 2022 Product Roadmap

Mon, 25 Apr 2022 00:00:00 +0000

There’s a spring in our step here at EXADS for Q2. We’re committed to improving our EXADS product offering for Ad Server Administrators, Advertisers, and Publishers alike. Here are just some of the new features we plan to ship your way over the coming months in Q2 2022.

EXADS Ad Server Management Experience

Security: 2FA and IP Whitelisting

Topics API, the Future Without Cookies

Thu, 21 Apr 2022 00:00:00 +0000

When Google announced in 2020 that it would eliminate the use of third-party cookies from Chrome by 2022, advertisers were left to wonder how they would be able to manage this. With Chrome having a 64.5% market share globally (opens in a new tab) (data up to March 2022), the stakes involved in such a move are very high. This was a subject that we approached back in 2021, and we looked at the implications of the post-cookies era.

Why You Need Compliance

Tue, 22 Mar 2022 00:00:00 +0000

The Goal of Compliance

As an ad network the goal of Compliance is to ensure that your Publisher network is of high quality so that your Advertiser network can get a good ROI for their offers. You also need to protect your valuable Publisher network from non compliant ads and malvertising. Without this protection it creates a bad ad experience for Publisher site visitors and possible exposure to exploitation from cyber criminals for end users. So the role of Compliance is to police your ad network, now let’s look at this in more detail.

Web Caching for EXADS JavaScript Snippets

Thu, 24 Feb 2022 00:00:00 +0000

EXADS has multiple JavaScript libraries for rendering Ads on a publisher’s website. In this article, we will explain the caching strategy used on these JavaScript libraries and how such a strategy will influence publishers sites.

Web Caching (or HTTP Caching) became one of the most important techniques to increase a websites’ performance and one of the most effective ways to improve the user experience of their visitors. It is also part of the core content delivery strategy implemented within the HTTP protocol.

Why Choose a White Label Ad Server?

Thu, 10 Feb 2022 00:00:00 +0000

The EXADS Ad Serving platform is a Software as a Service (SaaS) solution. This means that any company wanting to have an Ad Serving platform can use EXADS SaaS as their technology. The beauty of using EXADS SaaS is that it is also a White Label Ad Server. This means that a company can brand the UI of the Ad Serving platform with their own logo, brand colors with primary, secondary and tertiary colors for UI buttons, labels, charts and texts. This also includes their own unique domain for ad serving. All of this allows the company to then market the Ad Server as though it was their own technology. In this blog post I will explain 5 benefits for choosing a White Label Ad Server.

What is an Ad Server?

Thu, 27 Jan 2022 00:00:00 +0000

Ad serving technology has come a long way since it was first introduced in 1995. Technological advancements have led to ad serving becoming the key driver in the growth of digital advertising. Thus, choosing the best ad server for a business has become a crucial decision. In this blog post we will cover:

What is an Ad Server?
How are Ads monetized?
How does an Ad Server work?
Ad Server usage in more detail
What is Programmatic Advertising?
What are the Common Ad Formats?
More about Video Ads: What are VAST and VPAID?
What is Conversion Tracking?
What Third-Party Platforms can be integrated with Ad Servers?
What are White Label Ad Servers?
What are the Key Features an Ad Server should have?
Which is the Best Ad Server?

What is an Ad Server?

In basic terms an ad server is the technology platform used for serving ads to online media, be it websites, social media, apps or video platforms, known as Publishers. Ad servers allows Publishers to create ad zones within their content which are then sold via the ad serving platform to Advertisers who bid for the ad zone, the highest bidder wins the ad zone. Ad serving platforms are used by individual Publishers who want to monetize their content with various ad zones, Advertisers, who want to promote and sell products to end users viewing the publisher site and Ad Networks who want to act as the ‘middlemen’ by monetizing a network of Publisher and Advertiser clients.

EXADS Q1 2022 Product Roadmap

Thu, 20 Jan 2022 00:00:00 +0000

We’re starting out the new year of 2022 with yet more awesome features to deliver to our clients. An area that we want to focus on for this quarter and a topic close to many of our clients’ hearts is that of fintech and financial management. This quarter we want to make your invoicing lives easier and make more payment methods available to your publishers and advertisers.

Ad Server Administration Experience

New Finance Role

EXADS is now an IAB TCF v2.0 Approved Vendor

Thu, 13 Jan 2022 00:00:00 +0000

EXADS is proud to announce that it is now a fully approved vendor for the Interactive Advertising Bureau’s (IAB) Transparency & Consent Framework (TCF) v2.0. The IAB runs TCF – a collaborative solution for businesses conducting targeted advertising in compliance with GDPR. The purpose of TCF v2.0 is to standardize how businesses (Publishers, Ad tech vendors, and Agencies) – can continue running advertising in a way that is compliant with GDPR.

Native Ads Tips

Tue, 01 Jun 2021 00:00:00 +0000

As a Publisher, you want your native ads to look as good as possible on your site. That’s why we added many options for customizing your Native ad zones, so you can control everything from the image to the font size, color, branding, and many other things.

In this article, we will look at a few things you might want to consider as a Publisher when setting up your Native ad zones.

Multi-Format Ad Zones

Thu, 13 May 2021 00:00:00 +0000

Every time an Advertiser or Publisher chooses a format for a campaign or an ad zone, they are making a strategic decision that affects their business. For Publishers, when they choose to put a certain format in one of their ad zones, they are essentially closing that ad zone to any other formats of ad that might show on it.

But what if it was possible to set up an ad zone that was open to displaying several different formats of ad? This would mean that the ad zone could be available for more campaigns, increase its chances of monetization, and make it more likely that there will always be a relevant ad to display in it.

Using Asynchronous Tags

Mon, 26 Apr 2021 00:00:00 +0000

EXADS has added the ability for Publishers to use Asynchronous Tags for desktop and mobile banners ad zones. When creating either of these zone types, Publishers can use these tags to ensure that zones are loaded onto the page asynchronously.

Why Use Asynchronous Tags?

The ads can load asynchronously, meaning that other content can load alongside the ads. This will increase performance when used on well-optimized sites.
Publishers can now use a single request to get multiple ad zones on the same page. This is more efficient and will lead to a performance increase also.
This script avoids using some outdated JavaScript features which many developers are moving away from.

As a Publisher, you can of course continue to use the two older scripts we provide: Standard and iFrame. Currently, some Publishers use the iFrame to ensure their page never gets blocked from loading. They can continue to use it, but this new script has the same advantages, only with increased performance and ease of use. Google rankings of sites are partially based on performance, so the performance increase can result in improved Google rankings also.

The Post-Cookie Era

Fri, 26 Mar 2021 00:00:00 +0000

Background

There is a lot of discussion in the ad tech industry at the moment about ‘The Post-Cookie Era’, and the effect this will have on the digital advertising world. Broadly speaking, when we talk about the Post-Cookie Era, we are referring to the fact that Google Chrome will soon start blocking third-party cookies.

At the moment, Firefox and Safari are already doing this, but Google Chrome is by far the biggest browser in the world, accounting for over 60% of all impressions. This means that once Google Chrome blocks them too, the era of third-party cookies will be over.

Outstream Video

Fri, 29 Jan 2021 00:00:00 +0000

Increasing Use of Video

The use of video advertising has been growing in recent years. At EXADS, by Q1 2020, we saw a 221% increase in video impressions over Q1 2019. By Q1 2021, this had grown to a 641% increase. And as we move further into 2021, video continues to grow in importance and this trend will likely continue.

Video is a great format for connecting impactfully with users, and it has increased along with the rise in mobile device use. Mobile is now the most common way that users view online advertising, and this has been good news for video formats: The nature of mobile screens makes users more likely to engage with video content over text-heavy material, and as a result, mobile has been one of the drivers of the growth in video advertising.

COVID's Effect on Ad Tech

Fri, 01 Jan 2021 00:00:00 +0000

The COVID-19 pandemic has been an unusual time for everyone, changing almost everything about how we live, work, shop, and spend our free time. For as long as it lasts, it will be probably the fastest and most profound change in human behavior in living memory. It has of course affected the ad tech industry as it has many others. Some of these changes will no doubt prove to be temporary, but some are trends that were happening anyway, that have been accelerated by the pandemic.

Blog on EXADS | A Powerful Customizable White-Label Ad Server

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Table of Contents:

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The Ultimate Guide to Header Bidding and Prebid.js

Table of contents

Introduction

Why do I need an Ad Server? Essential Ad Serving platform features

Table of Contents

First, a little refresher: What is Ad Serving?

Contextual Targeting: The Cookieless Advertising alternative

EXADS is a High Performer in the G2 Spring Reports

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How to choose the best Ad Server for my online business

Table of Contents

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How to monetize Online Gambling platforms

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Table of contents

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Table of contents

How EXADS is keeping your business compliant with EU Law

EXADS is Attending the TES Affiliate Conference 2024

Why meet with EXADS?

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Table of Contents: how to build an Email ad server

**What is an Email ad server **

Ad Refresh Publisher Case Study

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Ad Tech Trends for 2024

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How to Monetize E-commerce Websites with Ads

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Complete guide to Open Real-Time Bidding - ORTB

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What is an Email ad server