Are you wondering how to make extra revenues for fashion e-commerce websites? If you are a fashion retailer selling garments online either via a website and/or mobile application, your business is in a growing market. According to Statista, In 2024, the global e-commerce fashion industry is forecast to reach an overall market value of $781.5 billion U.S. with estimates that the industry is expected to increase by 28%, to reach a value of over $1.6 trillion U.S. by 2030. In this article we will give you tips and best practices for effective strategies for earning new revenues by serving non intrusive ads to your website or mobile apps audience.

How to make extra revenues for fashion e-commerce websites and mobile apps

Whether your business model is being an online fashion superstore with a large range of different brands, or you only sell your own branded fashion products, there are additional opportunities to earn from monetizing your e-commerce website or app with advertising to your end users. You can do this with a white-label ad server such as EXADS. Just look at the global shopping website Amazon, to see how an e-commerce platform can find a balance between displaying ads amongst product offerings.

Monetizing the fashion e-commerce customer journey with ads

Let’s look at how you can earn additional ad revenues by monetizing the fashion e-commerce customer journey with ads on your website or mobile app. Ideally you want to create a smooth end user shopping experience. Your goal is to keep shoppers on your site for as long as possible, if they click on an ad they are going to leave your site and go to the advertisers landing page. Therefore it is important to find the right balance between the types of ads, where the ads should appear and the products you’re selling.

Types of advertisers you could attract to your website or mobile app

Obviously the types of ads that you show should offer an enhancement of your site with related editorial content and non-competing products to what you are selling. On the editorial side you could target advertisers such as print or online editorial media like fashion magazines such as Vogue, Elle, GQ, etc. Entertainment media, celebrity gossip media, etc. Fashion houses produce catwalk videos and new season collection ads, these could also compliment your website editorially. Additionally, you could also use the ad space for cross promotions, you could offer Vogue a banner ad on your website in return for a banner ad promoting your website on Vogue.

Looking at non-competitive products, you could target advertisers selling fashion accessories such as watches, jewelry, etc, or cosmetics brands, hair products, perfumes, etc. This could be with direct ads on your website or mobile app from advertisers promoting those offers, or by offering the ad space as affiliate offers, where you earn a commission on each lead or sale generated. These are all ways on how to monetize a fashion e-commerce website or mobile app with ads.

Next up, we will look at the best ad formats to use for monetizing a fashion e-commerce website. Read on!

Ad placements on your website or mobile app: Best ad formats to use for monetizing a fashion e-commerce website

For e-commerce websites and mobile shopping apps, here are some strategies to help you plan and test different scenarios, including ad format suggestions, that you could use to generate additional ad revenues.

To ensure that there is an unobtrusive ad experience we recommend that you use a minimal amount of ad zones. Here are the best ad formats to use for monetizing a fashion website:

  • Display Banners: These can be in a range of different sizes on desktop and the smaller 300x100 for mobile devices. The Header area is a popular ad placement for websites, and advertisers bid high prices for their ads to appear in Header positions, however, this is also a prime positioning for your e-commerce placements. Therefore we recommend that you use the Footer of the website to display any banner display ads. That way you know that the end user has scrolled through the page that they have viewed before seeing any ads.
  • Native Ads: Native ads are designed to appear like the content on a website, they are very popular with news sites and could also work on your site, again we recommend as a Footer section. These are ideal for editorial media to bid for on your site. For example a Native ad from Vogue could feature the creative: 5 top streetwear tips for 2025.
  • Multi-Format Ads: MFAs are non intrusive ads that work as special ad placements available with EXADS white-label ad serving platform. They allow you to display Banner ads or Native ads within the ad placement. Again we recommend placement in the Footer area of your site. MFA placements increase the value of the ad zone because Banner advertisers and Native advertisers compete against each other to win the placement, pushing up the bidding price and therefore the value of the Multi-Format ad placement.
  • Outstream Video: With this unobtrusive video ad format, you can set the positioning on your website for when the video ad will trigger. As the user scrolls down the page the ad zone pushes the website’s content down and the Outstream ad starts being visible to the end user. Once 50% of the Outstream ad zone is viewable on screen, the video ad automatically plays on mute, the end user can unmute the video ad. Clicking or tapping the video ad opens the offer’s landing page in a new tab. As the end user scrolls further down the webpage the video ad will pause, either waiting to resume playing when the end user comes back to the content where the Outstream ad is located, or the end user simply scrolls away to continue viewing the products on your website. This makes this format great for end user experience and is a great option to attract fashion brands who want to advertise their catwalk show videos.
  • Fullpage Interstitial: A full screen ad format that displays in portrait mode on mobile and landscape mode on desktop. The ad creative can be a static image or an MP4 video. The end user can easily close the Fullpage Interstitial.

All of the above are non intrusive ads for fashion e-commerce and m-commerce and used sparingly, they can provide a great end user experience while bringing in additional advertising revenue for you.

Additional ideas on how to monetize the customer shopping journey with ads

**Monetize e-commerce ‘window shoppers’ **

So now let’s look at monetizing shoppers that are less likely to make a purchase on your site and are just there digitally ‘window shopping’ on their devices. This could be while commuting on their mobile phones, comparing prices and researching products, and at home on desktop or mobile, checking influencer recommendations, etc. For example, according to Wisenotify research 49% of mobile shoppers are using their smartphones to research and compare prices. So, you could reach them while they are browsing your website or mobile app, and have not yet made a purchase. After 5 minutes, you could set a trigger to display an ad to them. The following ad formats could be used:

  • Fullpage Interstitial
  • Outstream video

Monetize visitors who abandon their carts

According to Statista, in 2024, 70.19% or online shoppers add products and then abandon their cart without checking out. That’s 7 out of 10 people! Rather than showing a popup message asking the customer if they are sure they don’t want to complete their purchase, you could monetize these cart abandoners with an exit ad. EXADS has a Native Exit ad widget that is triggered when an end user leaves your site. Additionally the sale is not lost, if the cart abandoner opted-in with their email address before abandoning, you can still send them a reminder email to complete their purchase.

Monetizing with Email Ads

Talking of email lists, another additional strategy is the monetization of email through strategically placed ads. Email remains a direct and powerful channel for customer engagement. By integrating banner ads seamlessly into email content, you can create an additional revenue stream while delivering personalized advertising experiences to your audience.

Email ads embedded within newsletters or promotional emails represent a sophisticated approach to monetizing customer communication. These ads can range from email clicks to sponsored content, strategically positioned to align with the user’s interests and purchasing history. As consumers increasingly rely on emails for updates and offers, incorporating ads into this channel ensures that advertisers can directly reach their target audience in a non-disruptive manner.

Similar to sponsored content, the success of email ads lies in their strategic placement within the customer’s journey. Whether it’s a personalized product recommendation or an exclusive offer, email ads can enhance customer interaction, driving clicks and conversions. The types of email ads can vary from dynamic product showcases to exclusive deals, allowing advertisers to tailor their content for maximum impact.

Conclusion

By selling selected ad spaces on your e-commerce platform, you generate additional revenues outside of direct sales on your site or mobile app. Let’s recap on the options for monetizing the fashion e-commerce customer journey with ads:

  • Use non-obtrusive ad formats sparingly to enhance the end user experience on you website
  • Ensure that you only allow non-competing products from advertisers.
  • Work with specific advertisers for cross promotions or revenue share deals on ad placements.
  • Monetize using time triggered ads to digital ‘window shoppers.’
  • Monetize cart abandoners with Native Exit ads.
  • Monetize your opted-in email lists with personalized ad experiences

Of course, to get up and running quickly you need a fully customizable white-label ad server. EXADS offers a robust and reliable solution for those online retailers who want to embark on this transformative journey. Leveraging their expertise and technology, EXADS empowers e-commerce websites and mobile shopping apps to monetize their platforms with smart advertising choices that are fully customizable to your needs. Our self-service solution means that your potential advertisers can sign up to your ad serving platform, fund their accounts and launch campaigns that you have full control over. Contact EXADS today and take the first step towards redefining your presence in the retail media landscape. Find out about our ad serving technology and high quality non intrusive ads now!