The EXADS MCP server connects AI assistants like Claude, ChatGPT, and Cursor directly to the EXADS ad serving platform through the Model Context Protocol (MCP), so ad networks and publishers can ask questions in plain language and get instant statistics analysis of their impressions, ad zones, eCPM, campaign clicks, CTRs, copy a campaign to a new GEO, and revenue.
What it is
The EXADS MCP Server is a connector built on the Model Context Protocol (MCP), an open standard that lets AI assistants work with external platforms in a secure and consistent way. It exposes the EXADS API to AI clients, so advertisers and publishers can query statistics, review their setup, and make changes without navigating the Admin Panel.
Until now, clients who wanted AI-powered workflows had to build custom integrations against our API. With the MCP Server, any compatible AI assistant can connect in a few minutes.
Who can use it
Advertisers can query statistics, review campaigns, and create, update, and copy campaigns.
Publishers can query statistics, review sites and zones, and create and update them.
Ad networks running EXADS can enable the MCP Server for their platform, giving their advertisers and publishers access through the AI tools they already use.
Access is per account. Network-level access is coming soon.
How it works
The MCP Server sits between the AI assistant and the EXADS API. When you ask a question or request a change, the assistant calls the relevant MCP tool, the MCP Server passes the request to EXADS, and the result comes back to the assistant to summarize for you.
A few principles are built in:
You choose what the AI can do. When connecting, you set each capability (Statistics, Campaigns, Sites and Zones) to Read, Write or No Access. Permissions are enforced on the EXADS side on every call.
Every change is confirmed first. Before any write is applied, the assistant summarizes the change for you to approve. All changes are audit logged.
Same security as the Admin Panel. You log in with your usual credentials and 2FA. Admin-only settings, and anything disabled on your network, stay out of reach.
Example (advertiser): “Copy my Summer Sale campaign, target France instead and raise the bid to 0.80.” The assistant shows the changes, you confirm, and the new campaign is created paused.
Example (publisher): “Create a new banner zone on example.com.” The assistant confirms the details before creating it.
How to set it up for clients
In your AI client, add a custom connector and enter the MCP Server URL.
Log in through the browser with your Admin Panel credentials and 2FA.
Choose the access level for each capability: Read, Write, or No Access.
Start asking questions or requesting changes in natural language.
Step-by-step guides for each AI client are available in our documentation (opens in a new tab). We’ve also published ready-made AI Skills (opens in a new tab) to help assistants get more out of the MCP Server.
Benefits
For Advertisers
Faster performance analysis: ask questions instead of building reports.
Quicker campaign changes, such as bids, targeting, status, and copy, with a confirmation step before anything goes live.
For Publishers
Instant answers on site and zone performance.
Create and update sites and zones without switching tools.
For Ad Networks
A modern, AI-ready experience for your clients with no development work on your side.
Lower support load, as clients self-serve answers and routine changes.
Full control: enable MCP per network and rely on existing permissions and audit logs.
What’s next
We’re expanding the MCP Server with bid management and conversion tracking, media library access including creative upload, and network-level access for account managers and sales teams.
Frequently Asked Questions
**Which AI assistants are supported? **Any MCP-compatible client. We’ve tested Claude, ChatGPT, and Cursor.
Can the AI make changes without my approval? No. Every write is summarized for you to confirm before it’s applied.
**What isn’t supported yet? **Asset upload (creatives must use assets already in the media library), Smart Bid and Dynamic CPA campaigns, archiving, behavioural retargeting and interests targeting.
Is my data secure? Yes. Authentication uses your Admin Panel credentials and 2FA; permissions are checked on the EXADS side for every request, and all changes are logged.
