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EXADS latest features and platform updates

By Ana Kealy

February 22, 2024

Discover the latest EXADS feature and platform updates! From advanced analytics to compliance solutions, explore how you can streamline your campaigns and boost performance with EXADS. Join us as we unveil the newest tools to elevate your advertising experience. From Ad serving platform with strategic financial management tools to Ad serving platform with advanced statistics and pricing model options.

General Features: Industry leading Ad serving features 

How EXADS helps you with DSA Compliance: Ad serving platform with DSA compliance tools for websites

First one of our Industry leading Ad serving features and potentially the most important of the latest EXADS features and platform updates; EXADS is committed to helping you with DSA Compliance, ensuring your business stays compliant with EU law, especially with the European Union’s Digital Services Act (DSA) taking effect on February 17, 2024, impacting online advertising transparency. As part of our response, we're introducing the DSA Compliance feature. This feature enables publishers to display essential information about advertisements within the European Union, including details about the advertiser and why the ad is being shown. Publishers will have a clickable option for end users to view this information. For advertisers, compliance involves providing factual data about themselves and ensuring transparency in ad displays. With the DSA Compliance feature, EXADS helps you with DSA Compliance, helping its clients adhere to these regulations seamlessly. The feature includes an information icon overlaid on ads, which, when clicked, provides users with insights into the ad and the advertiser. 

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For more details, read our article New EXADS Feature: DSA Compliance and find out why EXADS should be your first choice when looking for an Ad serving platform with DSA compliance tools for websites.

Administrator only latest EXADS features and platform updates

Mass Payouts: Filter Payout Invoices 

Are you looking for an Ad Serving platform with strategic financial management tools and Industry leading ad Serving features? We are delighted to introduce the new selective invoice payment feature! A very useful EXADS feature and platform update: Admin and finance users now have the power to streamline their payment processes by handpicking specific invoices for mass payment. With this new feature, users can apply filters to isolate the invoices they wish to pay. This means that admin and Finance users can use the Mass Payment option without paying all pending invoices at once. Whether prioritizing high-priority invoices or consolidating payments for specific vendors, this functionality offers a seamless solution for more strategic financial management.

Management of Categories and Subcategories in Admin Panel 

This exciting new feature simplifies creating, editing, enabling/disabling, and deleting content categories and subcategories. This enhancement offers administrators a straightforward way to customize and organize their content effectively, streamlining operations. Integrated with IAB IDs, the feature boosts tracking and personalization capabilities. Administrators can effortlessly create and manage categories and subcategories, adjust settings easily, and toggle availability as needed, providing full control over content organization.

Campaign Type Dimension in Statistics and Dashboards

Looking for an Ad serving platform with advanced statistics and pricing model options? As we focus on giving our clients more visibility over their advertising, we introduced a new dimension in our Statistics and Dashboards! Admin users are now able to see reports based on the Campaign Types that are enabled for their ad servers such as Standard, Exclusive, Traffic Share, Exchange, or Managed Campaigns. This new dimension and filter consolidates EXADS’ positioning as one of the ad servers with the most comprehensive Statistics features and Industry leading Ad serving features.

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Pricing Model Dimension in Statistics and Dashboards

Another significant addition to the latest EXADS feature and platform updates: Advanced statistics and pricing model options addition to our Statistics and Dashboards is the Pricing Model dimension. Admin users now have access to reports based on the pricing model of their campaigns, ranging from CPC, CPM, CPA, Smart CPM, Dynamic CPA, to CPV, among others, depending on their ad server configuration. This new dimension empowers users to closely monitor campaign performance tailored to specific pricing strategies, if you happen to be looking for an Ad serving platform with advanced statistics and pricing model options.

Ad Serving platform with Advanced statistics and pricing model options

Industry leading Ad serving features: Manual Payments Option

This recent feature included in the latest EXADS feature and platform updates, rollout enables Admins or Finance teams to set a payment method on Advertiser invoices, facilitating payments through channels currently not supported. This enhancement empowers admins and finance teams to accept payments via alternative methods, ensuring seamless invoicing and financial record-keeping, as an Ad serving platform with strategic financial management tools. Consequently, they are no longer confined to EXADS-provided payment avenues, opening avenues for receiving cash or transfers via other payment methods, while maintaining the ability to generate comprehensive invoices for documentation and payment tracking purposes.

Advertiser only latest EXADS features and platform updates

Campaign Edit Button in Statistics 

EXADS also introduced a seamless navigation improvement for Advertisers and Admins in the past few weeks. This new feature allows users to Edit a single filtered campaign from the statistics page. When a user filters out just one campaign in the Stats page, a convenient "EDIT CAMPAIGN" button dynamically appears, allowing for direct redirection to the Campaign Edit page in a new tab, ensuring uninterrupted access to the Statistics page. 

This user-friendly design eliminates the need for multiple clicks and improves productivity and workflow efficiency. Additionally, users can utilize the edit buttons conveniently lined down the side of the campaigns report.

Ad platform with Advanced statistics and pricing model options

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Conclusion: Industry leading Ad serving features 

We hope that you will find these latest EXADS feature and platform updates very useful. At EXADS, we're constantly working on new features and enhancements aimed at boosting your revenue and improving your advertising experience. From Ad Serving platform strategic financial management tools and Ad serving platform with advanced statistics and pricing model options, to Ad serving platform with DSA compliance tools for websites. Stay tuned for upcoming announcements as we continue to roll out innovative tools to help you stay ahead in the advertising game. Your success is our priority, and we're committed to providing you with the best-in-class solutions to meet your evolving needs. Keep an eye out for more exciting updates coming your way soon!

 

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