EXADS is proud to announce that it is now a fully approved vendor for the Interactive Advertising Bureau’s (IAB) Transparency & Consent Framework (TCF) v2.0. The IAB runs TCF – a collaborative solution for businesses conducting targeted advertising in compliance with GDPR. The purpose of TCF v2.0 is to standardize how businesses (Publishers, Ad tech vendors, and Agencies) – can continue running advertising in a way that is compliant with GDPR.
Adhering to the IAB Transparency and Consent Framework (TCF) v2.0 is crucial for Ad Servers, Publishers and other Ad Tech Vendors who are looking to be fully compliant with GDPR, as well as keeping up to date with evolving guidance and legislation. The framework provides guidelines for Consent Management Platforms (CMPs) to inform website visitors as to the purposes for which data is being collected, how it will be used and how visitors can give or withhold their consent.
EXADS has implemented this framework to fully support TCF v2.0 approved Ad Serving clients and their Publishers.
There are 2 legal bases for which vendors can process data under TCF v2.0. These are:
Data can be gathered and processed by vendors for the following purposes as laid out in TCF v2.0, in line with the above legal bases and based on the end user's consent. Essentially to allow the Ad Serving platform to:
There are also some “special purposes” for which data may be collected and to:
To learn more about these purposes you can read more at the IAB Europe’s website.
If you are a TCF v2.0 approved vendor, when you serve ads using our Ad Server, you know that you are doing so within the remit of this framework. Where user information can be collected for the purpose of serving ads, analytics, or delivering personalized ads, you know that any Publisher integrated with an IAB TCF v2.0 approved CMP has captured the relevant consent from their end user to serve those ads via our Ad Server accordingly.
If you haven’t already, you can register to become a TCF v2.0 Approved Vendor here.
EXADS Ad Server clients can then provide their TCF Vendor ID to their EXADS representative for enablement. Once enabled TCF registered CMPs will be able to communicate the relevant consents required for their Publishers’ websites.
Should a Publisher be integrated with a CMP that is IAB TCF v2.0 compliant, and as long as your Ad Server has been enabled for the TCF v2.0 framework, our platform will work out of the box and provide transparency on all the relevant consent needed from the end user to display ads.
To find out whether a third-party CMP provider is TCF v2.0 compliant or not, you can look into the CMP list provided by IAB Europe.
Subscribe to receive via email more information about EXADS and the ad serving market.
Q2 promises updates to financial administration including Paxum mass payout automation and automatic rebilling with SafeCharge, CTAs for video campaigns, 2FA account security, smart bidding for advertisers, anonymous user profiling and more!
Check out the awesome new feature releases we have coming up in Q1, focusing on invoicing and more payment methods.
Multi-Format Ad Zones allow Publishers to combine up to ten of their existing Banner and Native Ad zones into a single zone.