Alternative to SmartyAds

Ana Kealy

Ana Kealy

Ad Serving

Advertisers

Publisher

Alternative to SmartyAds

Choosing the right ad server is a big decision, influenced by various factors which are dictated by the requirements of the business. With this in mind, in the ever evolving digital advertising industry, a business needs powerful technology that can adapt and answer the challenges that advertisers and publishers are faced with. Although SmartyAds offers a good solution if you are looking for a Demand Side Platform or a Supply Side Platform, ad servers like EXADS offer a far more comprehensive range of customizable solutions that include more features. In this article, we are going to look at EXADS as an alternative to SmartyAds. 

If you are looking for an alternative to SmartyAds, or another DSP or SSP, then you are in the right place! EXADS has the AdTech knowledge and flexibility to provide you with the ideal ad server for your business.

EXADS Customizable Ad Serving Solutions 

EXADS offers a number of white-label ad serving solutions covering the expectations of advertisers, publishers and ad networks. Regardless of the type of business you run, these solutions can be customized to the smallest detail to help you reach your advertising goals. With EXADS, you can build a powerful ad platform that comes with all the tools and support necessary to maximize your revenue. 

EXADS has been developing ad serving technology for the past ten years, for both direct and programmatic advertising. From a fully-fledged ad network infrastructure, to Publisher ad servers, native, video, mobile or email ad servers, EXADS covers all the aspects of ad serving, cross-channel and cross-device. 

To answer the growing demand for access to programmatic advertising, EXADS offers programmatic RTB integrations for Publishers and Advertisers that want to diversify, grow and increase their revenues. 

EXADS has a vast expertise in building Demand-Side Platforms (DSPs) where you can easily create and manage your campaigns. You can keep all your creatives in the media library, and use them whenever you need to.  The automatic optimizations allow you to serve images and videos of the best quality and even better, keep serving the ads that provide the best results. It is an all-in-one super platform. You can easily add all your programmatic supply and you can create direct deals with publishers, from one interface.

EXADS also has a solution for Publishers: a white-label self-service SSP. Publishers can sell directly to ad networks, exchanges and DSPs. Our Supply-Side Platform (SSP) can be tailored to meet your business requirements and within weeks you can start taking part in programmatic RTB auctions or header bidding. 

With EXADS you can also build your ideal ad serving platform, the way you want it, using EXADS ad server APIs. Our “Developers First” approach, means that you can be in control and build your own ad platform based on our core modules.

Features that give you a competitive edge

At EXADS we empower our clients with a large range of features and functionalities from the start. You can be sure that you will have all the tools you require to be competitive and see a high return on your investment. 

EXADS’ advanced documentation, expert guidance and tech support ensures that our clients have the ability to use everything that they have at their disposal.

Moreover, EXADS offers one of the most comprehensive ranges of payment options for advertisers and financial management tools for publishers available in the ad serving industry.

Large choice of Ad Formats and related features

You can avail of our vast range of ad formats, all of them built to the IAB industry standards and fully compliant with Chrome and the Better Ads Coalition. Additionally to what SmartyAds offers, EXADS’ list includes formats such as Direct Links, Email Clicks, Large Footer, Native Exit, Sticky Banners and Video Slider. 

Media library

With EXADS you also have a Media Library, where you can save all your creatives. This makes it easier for Advertisers to use and reuse ads as they need to.

Asynchronous tags for faster banner ad load times

Publishers can use Asynchronous Tags for desktop and mobile banners ad zones to increase performance when used on well-optimized sites. When creating either of these zone types, Publishers can use this tag to ensure that zones are loaded onto the page asynchronously.

VAST and VPAID support

EXADS ad server allows you to integrate seamlessly with all industry standard video players, meaning that you can serve your ads flawlessly on all video ad zones. While VAST provides a common ad response format for video players that enables video ads to be served across all compliant video players and it supports relatively simple in-stream video ad formats that are not executable,  Video Player Ad Interface Definition (VPAID) provides a rich ad experience for viewers and collects ad playback and interaction details that give Advertisers more control over the display experience in their video campaigns. 

Precision targeting

Having the ability to target with precision means that you are delivering a good user experience and your audience is more likely to click on your ads. At EXADS we provide unrivaled targeting options that help you achieve a better message reception, better engagement, and higher conversion rates. 

In addition to the targeting options offered by SmartyAds, EXADS allows you to narrow your targeting by domain, IP Ranges, Site or Keyword. Moreover, with our ad server you can use custom and contextual targeting. All of the options available are detailed in our documentation

Powerful reporting capabilities

Identifying the areas of your campaigns that need to be optimized can be done solely by having access to reliable real-time analytics and intelligent data analysis. 

With EXADS you can compile and analyze data based on over 25 dimensions, 50 metrics and 25 filters. Include all the filters you want in granular reports and then save your filter sets to better monitor the progress and the effects of your optimizations.

Customized dashboards give you the information you need straight away. You can have as many dashboards as you need, each reflecting different KPIs. It is up to you how you want to organize your data.

Another feature that is very beneficial whether you are managing high numbers of advertisers and publishers, or you are running a small project, is the ability to schedule reports. 

As well as having extensive analytics and statistics capabilities, EXADS also supports third party integrations which are often required by large clients.

Top optimization features

The ideal ad platform must have automation tools that will help its users save time while also working to maximize their ROI. EXADS offers a number of automatic optimizations that are available to all clients. 

For example, the Bidder is an optimization tool that intelligently adjusts the bid of the advertiser for ad zones according to how many conversions are received, and blocks those ad zones that don’t convert. 

The ability to use blocking rules, means that advertisers can block under-performing browsers, countries, devices, languages, mobile carriers, operating systems, sites, and zones. The number of extra rules is unlimited, so you can keep adding more rules to the algorithm to further fine-tune the automation.

Other features include the optimization of Ad Variations and Landing Pages that ensure that the best performing Landing Page or ad variation will always receive the most traffic.

Varied pricing models 

Pricing models have a great impact on ROI in digital advertising. Your goals and strategy should guide you in choosing the most appropriate pricing model for your campaigns. With EXADS, you can choose the pricing model that better aligns with your business goals: CPA, Dynamic CPA, CPC, CPV, CPM or Smart CPM. 

  • CPA (Cost per Action), which allows advertisers to pay only when a user performs a specified action.
  • Dynamic CPA, which is used when attributing different values to different actions. 
  • CPV (Cost per View), which means that the cost is triggered when ten seconds of the video ad are displayed to the site visitor at normal speed. 
  • CPC (Cost per Click), when you pay each time a user clicks on your ad.

You can find out more about our pricing models and see EXADS’ recommendations in our pricing documentation

Get started with EXADS

EXADS provides an extensive list of self-service ad serving solutions that can be customized to meet all your business requirements. We listen to our clients and on top of the tech support we offer, we incorporate their feedback into our product roadmap to help us develop and deliver the best possible products.

If you are looking for a better alternative to SmartyAds or another ad server, try EXADS! Book a demo and let’s start building your ideal ad serving solution! 

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Ana Kealy

Ana Kealy

Product Marketing Manager

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