Alternative to Epom

Ana Kealy

Ana Kealy

Ad Serving

Ad Tech

Alternative to Epom

Very often when it comes to ad serving, businesses realize the limitations of the technology they use after a period of time. A choice made at one point in the past might not be suitable for your business today. Subsequently, you might want to assess the other ad servers on the market that can provide you with more powerful features and tools. In this article, we look at EXADS as an alternative to Epom. 

Ad serving solutions from EXADS

EXADS builds powerful white-label ad serving platforms, customized to the smallest detail for advertisers, publishers, ad networks and agencies. Furthermore, we provide our clients with the tools and support necessary to expand their businesses and increase their revenues. 

EXADS solutions cover all aspects of ad serving, across all channels and all devices. Our team of ad-tech experts has developed one of the best ad serving technologies offering everything from fully-fledged ad network infrastructure, to Publisher ad servers, native, video, mobile or email ad servers

EXADS also offers programmatic RTB integrations for Publishers and Advertisers that want to diversify, grow and increase their revenues. 

EXADS has a vast expertise in building Demand-Side Platforms (DSPs) where you can manage your campaigns, media library, content, and have automatic optimization for your images, videos and creatives. It is an all-in-one super platform. You can add all your programmatic supply and you can create direct deals with advertisers, from one interface.

EXADS also has a white-label self-service solution for publishers looking to sell directly to ad networks, exchanges and DSPs. Our Supply-Side Platform (SSP) can be tailored to your business requirements and within weeks you can start taking part in programmatic RTB auctions or header bidding. 

As our clients come from various industries with very different requirements, we know that there can’t be a “one size fits all” solution. This is why we maintain a “Developers First” approach, making it very easy for clients to build their own ad platform based on our core modules, with EXADS APIs.

Better features for more control

In the competitive environment of digital advertising, you need an ad serving platform with plenty of extra features that are available to you from the get-go without additional costs. At EXADS we empower our clients with functionalities that deliver strong results fast.

Intuitive User Interface

As part of the evaluation of an ad server alternative, businesses need to assess the ease of use of any solution they are presented with. By having an intuitive interface, users are able to quickly find all the tools they require, without having to go through extensive training which can take a lot of time. 

Alternative to Epom Intuitive Interface

At EXADS, we put a lot of emphasis on the user experience we provide. We want our customers to be able to easily access all the features they have at their disposal. Our team of UX designers frequently carry out research and gather user feedback which is then applied in the design of our intuitive interface. This means that EXADS customers save time and can start creating, monitoring and optimizing campaigns quickly, regardless of their experience level. 

Complete range of Ad Formats

Using an EXADS ad serving platform you can serve the ads you want in the format that is most fitting to your business goals. This is why we offer our clients a large range of ad formats built to the IAB industry standards and fully compliant with Chrome and the Better Ads Coalition. 

In addition to the ad formats supported by Epom, our list includes formats such as Direct Links, Email Clicks, Instant Messages, Native Exit, Sticky Banners and Digital Out of Home (DOOH).  

Target with precision

Precision targeting translates into higher ROI for both Advertisers and Publishers, while providing a better experience for the targeted audiences. At EXADS our unrivaled targeting options can help you achieve a better message reception, better engagement, and higher conversion rates. 

If you are looking to increase the impact of your advertising, then features such as time scheduling, site or even keyword targeting could be what sets your business apart. Moreover, with EXADS’ contextual targeting you can ensure that your ads are matching the environments in which they are served, creating a much better user experience. 

The ultimate Analytics features

Having an ad server with powerful analytics features means that you are always able to see what is happening with your ad campaigns, when and where you need to optimize. 

To make things even easier, EXADS dashboards are customizable so you can immediately see the data that matters most to you. Position your widgets the way you want and select the information you want to be shown in each of them. 

With EXADS, you can delve deep into your data using over 25 dimensions, more than 50 metrics and 25 filters. You can capture all the details you need by creating variations of data reports, save and access them whenever you want from the Saved Reports tab.

Alternative to Epom Analytics

Campaign optimizations

Features that allow for automatic optimizations enhance the ad serving process by helping users to save time and to maximize their ROI.

Optimization features, such as EXADS Bidder, intelligently adjust the bid of the advertiser for ad zones according to how many conversions are received, and block those ad zones that don’t convert. 

The user can also use rules to block under-performing browsers, countries, devices, languages, mobile carriers, operating systems, sites, and zones automatically according to rules set within the Bidding Algorithm. Moreover, the number of extra rules is unlimited, so you can keep adding more rules to the algorithm to further fine-tune the automation.

EXADS goes further than that and provides its users with tools that optimize their Ad Variations and Landing Pages. This means that the advertiser can select from several traffic distribution algorithms. By doing so, users ensure that the best performing Landing Page or ad variation will always receive the most traffic.

Pricing Models to suit you

When choosing a pricing model, businesses must consider the goals of their digital advertising. EXADS pricing models give you more choice than any other ad serving platform.

CPM, CPC and CPA are the most commonly used pricing models and the only options available with Epom. In addition, with EXADS, you can avail of pricing models such as:

  • Smart CPM, which allows you to bid for impressions at the best price possible.
  • Dynamic CPA, which is used when attributing different values to different actions. 
  • CPV (Cost per View), which means that the cost is triggered when ten seconds of the video ad are displayed to the site visitor at normal speed. 

You can find out more about our pricing models and see EXADS’ recommendations in our pricing documentation

Book a demo with EXADS today!

EXADS can deliver the ad serving solution you need now, and continues to develop and add powerful features that will ensure you have the right tools for the future. 

If you are looking for an alternative to Epom or another ad server, try EXADS! Book a demo and let’s start building your ideal ad serving solution! 

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Ana Kealy

Ana Kealy

Product Marketing Manager

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