Alternative to Broadstreet Ad Server

Ana Kealy

Ana Kealy

Ad Tech

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Alternative to Broadstreet Ad Server

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Broadstreet Ad Server has gained popularity as a reliable ad tech solution for small and local publishers that are utilizing direct sales. However, if you're exploring alternatives to your current ad server, or have simply outgrown the capabilities of your current setup, EXADS is the right choice for you!

Over the last decade, our dedicated team has been developing powerful features that make EXADS one of the most comprehensive ad servers on the market. From a robust publisher ad server to ad network infrastructure, native advertising, video ads, mobile ads, and email ad servers, EXADS has you covered. Our commitment extends to supporting cross-channel and cross-device ad serving, ensuring targeted exposure across diverse devices and contexts.

Why Choose EXADS as Your Broadstreet Ad Server Alternative?

With EXADS you get a much more powerful ad server that is white-label and opens the door to self-service technology. This means that as a publisher, you can allow advertisers to create their own accounts on your platform, and manage, monitor, and optimize their own ad campaigns, with limited assistance required from your team. In turn, self-service technology enables your sales team to focus on your bigger clients and deals. 

Even better, with EXADS you can open your inventory to a wide range of demand sources via programmatic advertising. Our programmatic Real-Time Bidding (RTB) support opens avenues for businesses of all sizes to diversify revenue streams, and boost profits.

EXADS Ad Server stands out for its robustness and scalability, presenting a comprehensive ad-serving solution with a large range of features and customizable options. For enterprises seeking a dependable ad server that enhances the user experience, engagement, and conversions for advertisers, EXADS is the ideal choice. Below are some of the advantages that EXADS offers when compared to Broadstreet.

Scalability and Performance

EXADS boasts a powerful and scalable infrastructure, made to seamlessly manage high volumes of ad traffic without compromising performance. The advanced processing capabilities ensure uninterrupted ad delivery, even during peak periods. The combination of a robust infrastructure, sophisticated optimization features, and a variety of ad formats, empowers businesses to scale campaigns and achieve outstanding results effortlessly.

Flexibility

EXADS outshines Broadstreet Ad Server in terms of features and customization options. This versatility allows businesses to tailor their platform to meet specific needs and requirements. The flexibility extends to integration capabilities, facilitating easy integrations with diverse third-party tools and technologies. This adaptability enables businesses to optimize advertising strategies based on evolving market trends and audience preferences.

Furthermore, businesses can build their ideal ad server or enhance existing setups using EXADS' comprehensive range of APIs. These include Statistics API, Ad Placement APIs, Automation API, and Admin Panel API, offering unparalleled customization and control.

Precision and Reach

EXADS outshines Broadstreet Ad Server, with unparalleled targeting capabilities, providing businesses with unmatched precision in reaching their audience. Advertisers leveraging EXADS gain access to an array of advanced targeting options, including the utilization of custom targeting fueled by valuable first-party data. This empowers businesses to fine-tune their audience based on specific criteria, such as browsing behavior or purchase history. Through these robust targeting capabilities, advertisers can craft highly personalized campaigns, delivering the perfect message to the right individuals at precisely the right moment.

Precise targeting

EXADS offers an extensive range of targeting options, ensuring optimal reach and relevance. This results in heightened engagement and elevated conversion rates. With EXADS, businesses can unlock the full potential of their advertising endeavors by precisely reaching their target audience and delivering impactful messages that resonate.

Advanced Reporting 

EXADS takes the lead in reporting capabilities, providing a robust and comprehensive reporting system that sets it apart. While both EXADS and Broadstreet offer real-time analytics, EXADS goes above and beyond by presenting customizable dashboards, empowering users to tailor their reporting experience to meet specific requirements.

Featuring over 25 dimensions, 50 metrics, and 25 filters, EXADS allows users to dissect their data and gain valuable insights into their ad campaigns' performance. The flexibility of the reporting system available through EXADS extends further with the ability to save filter sets, easily accessible through the Saved Reports drop-down tab. This streamlined approach enables businesses to access their preferred reports and efficiently streamline their reporting process.

In addition to its robust reporting capabilities, EXADS seamlessly integrates with third-party analytics tools, enriching the reporting experience. This integration allows businesses to leverage their preferred analytics platforms while accessing and analyzing their data.

Ad Block Circumvention 

A notable distinction between EXADS and Broadstreet Ad Server lies in their approach to ad block circumvention. EXADS takes a proactive stance by offering an efficient and straightforward ad block circumventing solution, allowing businesses to reclaim lost revenue. 

The EXADS Ad Block Circumventing Solution enables advertisers to display their ads to users with ad-blocking software enabled, ensuring an instant recovery of revenue that would have otherwise been compromised. This unique technology is seamlessly compatible with all browsers, platforms, and devices, providing a universal solution. Implementation is as straightforward as placing a line of code on your website, making it an accessible and effective tool for businesses to counter the challenges posed by ad blockers. In contrast, Broadstreet Ad Server does not offer a dedicated ad block circumvention tool, potentially leaving advertisers without a crucial means to recover lost revenue from users employing ad-blocking software.

Ad Refresh Feature

EXADS' Ad Refresh feature is a game-changer for publishers that will greatly increase their revenue. This dynamic feature allows publishers to refresh ad content across various zones, increasing user engagement and generating more viewable impressions. Advertisers benefit from heightened visibility and click-through rates, while publishers gain a strategic edge by identifying high-performing zones and optimizing ad placements. 

Ad Refresh, therefore, not only enhances the overall value of publishers' ad zones but also responds to advertisers' preference for viewable impressions, increasing demand and revenues for all parties involved.

Pricing Models to Match Campaign Objectives

While Broadstreet Ad Server adheres to CPM (Cost per Mille) pricing, EXADS offers a diverse array of pricing models, providing advertisers with the flexibility to choose the most suitable option for their campaigns:

  • CPA (Cost per Action): Advertisers pay only when a specific action, such as a conversion, is achieved.
  • Dynamic CPA: Enables advertisers to attribute different values to various actions.
  • CPC (Cost per Click) pricing: Advertisers pay only when their ads are clicked.
  • Smart CPM: Allows advertisers to bid for impressions at the optimal price, optimizing their advertising budget for maximum reach and efficiency.
  • Smart Bid: Based on machine learning, this pricing model automatically determines the optimal bid for campaigns, providing advertisers with a hands-off optimization approach.

Pricing models

EXADS’ diverse range of pricing options empowers advertisers to align their cost models with specific campaign objectives, tracking results that best suits their business needs.

For a comprehensive ad server comparison to inform your decision-making process, explore our detailed Ad Server Comparisons.

Conclusion

In summary, if you're exploring alternatives to Broadstreet Ad Server, EXADS is the top choice. With its comprehensive features and exceptional performance, EXADS  offers a compelling solution for maximizing ad revenue and achieving superior results. 

The platform's enhanced targeting capabilities empower users to reach their desired audience precisely, ultimately driving improved engagement and conversion rates. Furthermore, EXADS prioritizes brand and audience protection, implementing robust measures to combat ad fraud and safeguard investments. Lastly, the platform's detailed reporting system equips users with valuable insights, enabling effective monitoring and optimization of ad campaign performance. Consider EXADS as your ad server to unlock new opportunities for success and elevate your advertising efforts to the next level. Contact us today!

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Ana Kealy

Ana Kealy

Product Marketing Manager

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