Digital advertising is without a doubt a complex business. To succeed, advertisers, publishers, ad networks and agencies require an ad server with powerful functionalities that allow them to adapt to an ever-evolving environment. Although AdGlare offers a good solution if you are looking for a Display, Native or VAST Ad Server, there are ad servers like EXADS, whose solutions are more comprehensive and include more features. In this article, we are going to look at EXADS as an alternative to AdGlare. 

So, if you are looking for an alternative to AdGlare, or another ad serving platform, then you are in the right place! EXADS has the AdTech knowledge and flexibility to provide you with the ideal ad server for your business.

EXADS Ad Serving Solutions 

EXADS white-label ad serving solutions can be customized for advertisers, publishers, ad networks and agencies. We build powerful ad platforms and provide our clients with the tools and support necessary to grow their business and increase their revenue. 

For the past ten years our teams have been developing one of the best ad servers on the market. From a fully-fledged ad network infrastructure, to Publisher ad servers, native, video, mobile or email ad servers, EXADS covers all the aspects of ad serving, cross-channel and cross-device. 

To answer the growing demand for access to programmatic advertising, EXADS offers programmatic RTB integrations for Publishers and Advertisers that want to diversify, grow and increase their revenues. 

EXADS has a vast expertise in building Demand-Side Platforms (DSPs) where you can manage your campaigns, media library, content, and have automatic optimization for your images, videos and creatives. It is an all-in-one super platform. You can add all your programmatic supply and you can create direct deals with advertisers, from one interface.

EXADS also has a white-label self-service solution for publishers looking to sell directly to ad networks, exchanges and DSPs. Our Supply-Side Platform (SSP) can be tailored to your business requirements and within weeks you can start taking part in programmatic RTB auctions or header bidding. 

As our clients come from various industries with very different requirements, we know that there can’t be a “one size fits all” solution. This is why we maintain a “Developers First” approach, making it very easy for clients to build their own ad platform our core modules, with EXADS APIs. These include Statistics API, Ad Placement API, Admin Panel API and Automation API. 

All the ad serving features you need

To be competitive and maximize your advertising revenues, you need an ad server that offers a comprehensive list of features, bigger and better than those of your competitors. At EXADS we empower our clients with functionalities that deliver strong results fast, on all channels, including connected TV, console and DOOH. 

EXADS’ advanced documentation and expert guidance and support, gives our clients the ability to use all of our features from the get-go. 

Large range of Ad Formats

You can avail of our vast range of ad formats, all of them built to the IAB industry standards and fully compliant with Chrome and the Better Ads Coalition. When compared with AdGlare, our list includes formats such as Instant Messages, Push Notifications, Popunders, In-Video Banners and Video Sliders. Advertisers can also save all their creatives in the Media Library and reuse them whenever they want. 

Impactful Targeting

Impactful targeting translates into higher ROI for both Advertisers and Publishers, while providing a better experience for the targeted audiences. At EXADS we provide unrivaled targeting options that help you achieve a better message reception, better engagement, and higher conversion rates. 

In addition to AdGlare’s targeting options, with EXADS you can also narrow your targeted audiences by mobile carrier or sub-ID. EXADS clients can also use our Behavioral Retargeting to ensure that they are not missing out on users who are more likely to convert. The targeting options available are detailed in our documentation. 

Powerful Analytics

The key to effective optimizations is the access to reliable real-time analytics and intelligent data analysis. With EXADS, you can create customized dashboards that give you the information you need straight away. 

Compiling granular reports can be a daunting task and sometimes impossible! However, we have you covered. EXADS lets you choose from over 25 dimensions, 50 metrics and 25 filters, so you can see all the details you need.

Analyzing data can be time consuming, so we try to help our users save time however we can. This is why we introduced a feature that allows you to save your filter sets for future access. 

Another feature that is very beneficial whether you are managing high numbers of advertisers and publishers, or you are running a small project, is the ability to schedule reports. 

As well as having extensive analytics and statistics capabilities, EXADS also supports third party integrations which are often required by large clients.

Automatic Optimization features

The ideal ad platform must have automation tools that will help its users save time while also working to maximize their ROI.

At EXADS, we have a range of automatic optimization features, starting with the Bidder. This feature intelligently adjusts the bid of the advertiser for ad zones according to how many conversions are received, and blocks those ad zones that don’t convert. 

The user can also use rules to block under-performing browsers, countries, devices, languages, mobile carriers, operating systems, sites, and zones automatically according to rules set within the Bidding Algorithm. Moreover, the number of extra rules is unlimited, so you can keep adding more rules to the algorithm to further fine-tune the automation.

EXADS also provides tools to optimize Ad Variations and Landing Pages which allow the advertiser to select from several traffic distribution algorithms. This will ensure that the best performing Landing Page or ad variation will always receive the most traffic.

Pricing Models to suit you

The pricing models available when using EXADS cover the whole spectrum of options available in the ad serving industry. You can select from CPA, Dynamic CPA, CPC, CPM, Smart CPM or CPV. 

CPM and CPC are the most commonly used pricing models and the only options available with AdGlare. Nevertheless, at EXADS, we try to offer our users more choices that would better align with their business goals. 

In order to achieve this, we implemented models such as:

• Smart Bid, which automatically determines the optimal bid for campaigns based on the likelihood of a user to convert.
• Smart CPM, which allows you to bid for impressions at the best price possible.
• CPA (Cost per Action), which allows advertisers to pay only when a user performs a specified action.
• Dynamic CPA, which is used when attributing different values to different actions. 
• CPV (Cost per View), which means that the cost is triggered when ten seconds of the video ad are displayed to the site visitor at normal speed. 

You can find out more about our pricing models and see EXADS’ recommendations in our pricing documentation. 

For a side-by-side comparison of features between ad servers, check our EXADS vs. AdGlare page.

Let’s start planning your journey with EXADS

EXADS provides an extensive list of self-service ad solutions that can be customized to meet all your business requirements. EXADS technology can help elevate your advertising and bring it to the next level with some of the best functionalities and features available in the market.  

At EXADS, we listen to our clients and on top of the tech support we offer, we incorporate their feedback into our product roadmap to help us develop and deliver the best possible ad serving solutions.

If you are looking for a better alternative to AdGlare or another ad server, try EXADS! Book a demo and let’s start building your ideal ad serving solution!